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GAMIFICATION BY DESIGN           CHRISTOPHER CUNNINGHAM
CHRISTOPHER  CO-AUTHOR “GAMIFICATION BY                    DESIGN”           MOBILE & WEB APP   DEVELOPMENT, BEMOBILE.ESCO...
GAMIFICATIO   BY GABE ZICHERMANN& CHRISTOPHER CUNNINGHAM     OREILLY 2011      OREIL.LY/GAMIFICATIONBYDESIGN
GAMIFICATION
GAMIFICATION:                the use of  game thinking and gamemechanics to engage users
GAMIFICATIONACTUAL GAMESCRAPPY BADGES
FOURSQUARE:  BADGES  POINTS  LEVELS
DODGEBALL    :CHECKING- IN WAS BORING
WHY PEOPLE PLAY   MASTERY  DE-STRESS  SOCIALIZING     FUN
BARTLES PLAYER       TYPES                       ACTING          KILLER                   ACHIEVERPEOPLE                  ...
AVERAGE (MUTUALLY INCLUSIVE)              SOCIAL: 80              EXPLORE:              50              ACHIEVE: 40
SAPS   STATUS       ACCESS       POWER
YAHOO ANSWERS   VIBRANT  COMMUNITY    Q&A
PROBLEMS WITH
WHY?
1) POINTS FOR ASKINGQUESTIONS.
2) EARN STATUS ASKINGQUESTIONS
IF YOU REWARD ASKINGQUESTIONS....YOU GET A LOT OFQUESTIONS...
SO HOW COULD YOUDESIGN FOR BETTER
1) NO ONE OWNS A
2) MAKEANSWER LIST
GAMING THE SYSTEM
TWITTER TROUBLEAPRIL, 2007
SCALINGRUBY ONRAILS
A DISGRACE!ONLY 96 FOLLOWERS...WHY FOLLOW 509PEOPLE?
ENGAGEDCOMMUNITYCREATED A POINTSYSTEMSURFACED ASOCIAL SCORE:"FRIENDS"
WHY ITALIANS?CARRIER PROMOTION:RECEIVING SMSS TO EARN CALLCREDITS
POWERFUL MOTIVATIONS   SOCIALIZING    STATUS IS THE MAIN DRIVERGAMING THE SYSTEM
CONTINUE THE DISCUSSIONOREIL.LY/GAMIFICATIONBYDESIGN               @CCUNNINGHAM
Gamification in action, Christopher Cunningham @ Frontiers of Intercation 2011
Gamification in action, Christopher Cunningham @ Frontiers of Intercation 2011
Gamification in action, Christopher Cunningham @ Frontiers of Intercation 2011
Gamification in action, Christopher Cunningham @ Frontiers of Intercation 2011
Gamification in action, Christopher Cunningham @ Frontiers of Intercation 2011
Gamification in action, Christopher Cunningham @ Frontiers of Intercation 2011
Gamification in action, Christopher Cunningham @ Frontiers of Intercation 2011
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Gamification in action, Christopher Cunningham @ Frontiers of Intercation 2011

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Gamification in action, Christopher Cunningham @ Frontiers of Intercation 2011

  1. 1. GAMIFICATION BY DESIGN CHRISTOPHER CUNNINGHAM
  2. 2. CHRISTOPHER CO-AUTHOR “GAMIFICATION BY DESIGN” MOBILE & WEB APP DEVELOPMENT, BEMOBILE.ESCO-FOUNDER BEAMME, TREKMAIL MENTOR STARTUPS
  3. 3. GAMIFICATIO BY GABE ZICHERMANN& CHRISTOPHER CUNNINGHAM OREILLY 2011 OREIL.LY/GAMIFICATIONBYDESIGN
  4. 4. GAMIFICATION
  5. 5. GAMIFICATION: the use of game thinking and gamemechanics to engage users
  6. 6. GAMIFICATIONACTUAL GAMESCRAPPY BADGES
  7. 7. FOURSQUARE: BADGES POINTS LEVELS
  8. 8. DODGEBALL :CHECKING- IN WAS BORING
  9. 9. WHY PEOPLE PLAY MASTERY DE-STRESS SOCIALIZING FUN
  10. 10. BARTLES PLAYER TYPES ACTING KILLER ACHIEVERPEOPLE ENVIRONMENT SOCIALIZE EXPLORER INTERACTING
  11. 11. AVERAGE (MUTUALLY INCLUSIVE) SOCIAL: 80 EXPLORE: 50 ACHIEVE: 40
  12. 12. SAPS STATUS ACCESS POWER
  13. 13. YAHOO ANSWERS VIBRANT COMMUNITY Q&A
  14. 14. PROBLEMS WITH
  15. 15. WHY?
  16. 16. 1) POINTS FOR ASKINGQUESTIONS.
  17. 17. 2) EARN STATUS ASKINGQUESTIONS
  18. 18. IF YOU REWARD ASKINGQUESTIONS....YOU GET A LOT OFQUESTIONS...
  19. 19. SO HOW COULD YOUDESIGN FOR BETTER
  20. 20. 1) NO ONE OWNS A
  21. 21. 2) MAKEANSWER LIST
  22. 22. GAMING THE SYSTEM
  23. 23. TWITTER TROUBLEAPRIL, 2007
  24. 24. SCALINGRUBY ONRAILS
  25. 25. A DISGRACE!ONLY 96 FOLLOWERS...WHY FOLLOW 509PEOPLE?
  26. 26. ENGAGEDCOMMUNITYCREATED A POINTSYSTEMSURFACED ASOCIAL SCORE:"FRIENDS"
  27. 27. WHY ITALIANS?CARRIER PROMOTION:RECEIVING SMSS TO EARN CALLCREDITS
  28. 28. POWERFUL MOTIVATIONS SOCIALIZING STATUS IS THE MAIN DRIVERGAMING THE SYSTEM
  29. 29. CONTINUE THE DISCUSSIONOREIL.LY/GAMIFICATIONBYDESIGN @CCUNNINGHAM

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