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Mobile Apps And Your Business

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How mobile apps can be used to benefit your business

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Mobile Apps And Your Business

  1. 1. Mobile Apps and Your Business Scott Falbo [email_address]
  2. 2. What Are Mobile Apps? <ul><li>Applications that run on Smartphones or other mobile devices </li></ul><ul><li>Utilities, entertainment, games, social, etc </li></ul><ul><li>Usually connected to the internet </li></ul>
  3. 3. Examples - iJuror
  4. 4. Examples - Shazam
  5. 5. Examples - Medscape
  6. 6. Why Are Apps Popular Now? <ul><li>Consistent Platforms </li></ul><ul><li>Distribution Model </li></ul><ul><li>Low Barrier to Entry </li></ul>
  7. 7. Revenue Stream – Direct Sales
  8. 8. Revenue Stream – Advertising
  9. 9. Drive Sales for Other Products
  10. 10. Customer Experience
  11. 11. Enterprise Tools
  12. 12. What Does My Business Need to do to Start Releasing Apps? <ul><li>A good idea </li></ul><ul><li>Join the Apple iOS Developer Program </li></ul><ul><ul><li>Standard - $99 </li></ul></ul><ul><ul><ul><li>Commercial distribution </li></ul></ul></ul><ul><ul><ul><li>70% of revenue </li></ul></ul></ul><ul><ul><ul><li>Apple takes care of all payment processing, returns, etc </li></ul></ul></ul><ul><ul><ul><li>Requires app review and approval from Apple </li></ul></ul></ul><ul><ul><li>Enterprise - $299 </li></ul></ul><ul><ul><ul><li>In House distribution </li></ul></ul></ul><ul><ul><ul><li>No access to iTunes </li></ul></ul></ul><ul><li>Create the App! </li></ul>
  13. 13. App Idea to App Store <ul><li>Document Your Idea </li></ul><ul><li>Sketch Your App </li></ul><ul><li>Contact an App Developer </li></ul><ul><li>Refine Your Idea </li></ul><ul><li>Receive an Estimate from the App Developer </li></ul><ul><li>Develop the App </li></ul><ul><li>Release the App! </li></ul>
  14. 14. Getting Your App Noticed <ul><li>Quality Product </li></ul><ul><li>Well Designed Icon </li></ul><ul><li>Social Network Integration </li></ul><ul><li>Targeted Marketing </li></ul><ul><li>Free App Codes </li></ul><ul><li>App Updates </li></ul>
  15. 15. App Store Ecosystem <ul><li>Over 50 Million iPhones Sold </li></ul><ul><li>Over 35 Million iPod Touches Sold </li></ul><ul><li>Over 8 Million iPads Sold </li></ul><ul><li>Nearly 300,000 Apps Available </li></ul>
  16. 16. iPhone Demographics
  17. 17. iPhone Demographics
  18. 18. iPhone Demographics
  19. 19. iPhone Demographics
  20. 20. Number of Apps and Downloads
  21. 21. Future for Apps <ul><li>Mac Computer App Store </li></ul><ul><li>Apple TV Apps </li></ul><ul><li>iPhone on Verizon </li></ul><ul><li>‘Next Big Thing’? </li></ul>
  22. 22. Resources <ul><li>Rehab Care Case Study </li></ul><ul><ul><li>http://www.apple.com/iphone/business/profiles/rehabcare/ </li></ul></ul><ul><li>Standard iOS Developer Program </li></ul><ul><ul><li>http://developer.apple.com/programs/ios/ </li></ul></ul><ul><li>Enterprise iOS Developer Program </li></ul><ul><ul><li>http://developer.apple.com/programs/ios/enterprise/ </li></ul></ul><ul><li>Front9 Technologies </li></ul><ul><ul><li>http://www.front9technologies.com </li></ul></ul>

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