About MePat WallworkMcKee Wallwork & CompanyPartner & Media Directorwww.StalledStuckorStale.com@pwallworkpwallwork@mwcmail...
Active Participation#DataDriven@BrightTALK | @pwallworkQuestions during/answers at endFeedback welcomedLet’s stay in touch...
QuestionGrade yourself using the scale belowon how you are currently managingdata analysis:ExcellentPretty GoodAverageNo S...
Data explosionTurn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
Why I got startedToo much to trackProcess taking more and more timeAlways more stats to analyzeQuestioning if Excel is the...
Presentation MattersThe true promise of the information age isn’t tons of data butdecisions and actions that are better be...
Data Visualization Softwarewww.tableausoftware.comTurn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
Data Visualization SoftwareData from multiple sourcesWorks well with ExcelDoes not require advanced programmingDynamic/int...
ScaleBig DataMid DataSmall DataTurn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
How to get startedInternal advocateStart smallExperimentFind help but step out of your comfort zoneUnderstand it will take...
ProcessUnderstand your data sourcesStandardize data feed reportsClean dataSeparate functionsITProgrammingData updatesAnaly...
Why I stayed with itHigh valueExpectedStaff concernsAlready spending timeTurn Number Soup Into Brain Food | Pat Wallwork (...
How we use itPlanningBuying/NegotiatingPost analysisOptimizationInternal and with vendors and clientsTurn Number Soup Into...
BenefitsData patterns = profit patternsClient stickinessDecision making confidenceInformation recallVendor actionMemorable...
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
Q & A@pwallworkpwallwork@mwcmail.comwww.mckeewallwork.comCheck out attachmentsLet’s stay in touchThank You!Turn Number Sou...
Turn Number Soup Into Brain Food
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Turn Number Soup Into Brain Food

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Pat Wallwork, Partner and Media Director at McKee Wallwork & Company (an integrated marketing agency), shares her thoughts on the early benefits of visualizing data. Benefits include:
- More confident in decision-making
- See and remember patterns
- Powerful with vendor negotiations

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Turn Number Soup Into Brain Food

  1. 1. About MePat WallworkMcKee Wallwork & CompanyPartner & Media Directorwww.StalledStuckorStale.com@pwallworkpwallwork@mwcmail.comwww.mckeewallwork.comTurn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  2. 2. Active Participation#DataDriven@BrightTALK | @pwallworkQuestions during/answers at endFeedback welcomedLet’s stay in touchTurn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  3. 3. QuestionGrade yourself using the scale belowon how you are currently managingdata analysis:ExcellentPretty GoodAverageNo So GoodPoorTurn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  4. 4. Data explosionTurn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  5. 5. Why I got startedToo much to trackProcess taking more and more timeAlways more stats to analyzeQuestioning if Excel is the right toolNot remembering the important trendsNot communicating effectively with vendors and clientsTurn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  6. 6. Presentation MattersThe true promise of the information age isn’t tons of data butdecisions and actions that are better because they’re based onan understanding of what’s really going on in the world.This knowledge that you gained will amount to nothing if you donot communicate it to others in a way that makes sense to them.Give information a clear voice.Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  7. 7. Data Visualization Softwarewww.tableausoftware.comTurn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  8. 8. Data Visualization SoftwareData from multiple sourcesWorks well with ExcelDoes not require advanced programmingDynamic/interactiveMappingQuick to create a vizAffordableTurn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  9. 9. ScaleBig DataMid DataSmall DataTurn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  10. 10. How to get startedInternal advocateStart smallExperimentFind help but step out of your comfort zoneUnderstand it will take more time at the beginningTurn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  11. 11. ProcessUnderstand your data sourcesStandardize data feed reportsClean dataSeparate functionsITProgrammingData updatesAnalysisCheck formulasAlways spot checkTurn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  12. 12. Why I stayed with itHigh valueExpectedStaff concernsAlready spending timeTurn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  13. 13. How we use itPlanningBuying/NegotiatingPost analysisOptimizationInternal and with vendors and clientsTurn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  14. 14. BenefitsData patterns = profit patternsClient stickinessDecision making confidenceInformation recallVendor actionMemorable communicationTurn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  15. 15. Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  16. 16. Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  17. 17. Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)
  18. 18. Q & A@pwallworkpwallwork@mwcmail.comwww.mckeewallwork.comCheck out attachmentsLet’s stay in touchThank You!Turn Number Soup Into Brain Food | Pat Wallwork (@pwallwork)

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