Health and Games: Behavior and Mechanics

2,536 views

Published on

Presentation by frog Senior interaction Designer Alex Tam from the ILN Changing the Game Summit in Seattle.

Published in: Entertainment & Humor, Design

Health and Games: Behavior and Mechanics

  1. 1. Health and Games: Behaviors and MechanicsAlex TamMay 2, 2011
  2. 2. BehaviorsPresentation Title Speaker Name Innovation Learning Network Changing the Game 2
  3. 3. Presentation Title Speaker Name Innovation Learning Network Changing the Game 3
  4. 4. Daily Exercises 10 squats X 6 20 lunges alternating X 3 10 plank push up X 3 20 calf stretches Jump Rope 5 minsPresentation Title Speaker Name Innovation Learning Network Changing the Game 4
  5. 5. Patient Behaviors Drive Health 1.  Rehabilitation exercises 2.  Medication compliance 3.  Progress measurement 4.  Nutrition Plan 5.  Correcting Bad Habits Note: In many of these cases the HCP engagement is short. The patient is responsible for much of the treatment.Presentation Title Speaker Name Innovation Learning Network Changing the Game 5
  6. 6. Health Behaviors are HARD We know we SHOULD be doing these BUT they are: Frustrating Extra work Hours of effortPresentation Title Speaker Name Innovation Learning Network Changing the Game 6
  7. 7. What about Games?Presentation Title Speaker Name Innovation Learning Network Changing the Game 7
  8. 8. Why Games? Games have the ability to get people engaged. They get people to do challenging difficult things. People will play for hours and hours even through fatigue.Presentation Title Speaker Name Innovation Learning Network Changing the Game 8
  9. 9. Why Games? Old Historic Games. Three examples of cultural Games. (example 1, example 2, example 3) What is it about games that makes it compelling in out culture. Folded into every aspect of our culture. Why. Let’s talk about that cultural power. Games are everywhere. -  Credit cards -  Report cards -  Bonus MilesPresentation Title Speaker Name Innovation Learning Network Changing the Game 9
  10. 10. Why Games? Three examples of cultural Games. (example 1, example 2, example 3) What is it about games that makes it compelling in out culture. Folded into every aspect of our culture. Why. Let’s talk about that cultural power. Games are everywhere. -  Credit cards -  Report cards -  Bonus MilesPresentation Title Speaker Name Innovation Learning Network Changing the Game 10
  11. 11. Why Games? Credit card points What is it about games that makes it compelling in out culture. Folded into every aspect of our culture. Why. Let’s talk about that cultural power. Games are everywhere. -  Credit cards -  Report cards -  Bonus MilesPresentation Title Speaker Name Innovation Learning Network Changing the Game 11
  12. 12. Health Behavior vs. Games HEALTH BEHAVIORS GAMES Frustrating – “Don’t feel like doing it” Frustrating – “Bring on the challenge!” Extra work – “Enough work for today” Extra work – “If I stretch, I can win!” Hours of effort – “This is a chore” Hours of effort – “Tired but want to continue”Presentation Title Speaker Name Innovation Learning Network Changing the Game 12
  13. 13. MechanicsPresentation Title Speaker Name Innovation Learning Network Changing the Game 13
  14. 14. Game Mechanics 101 All Games can be broken down into one or more game mechanics. These game mechanics are the building blocks of games, the active ingredients that drive how a game is played and whether or not it’s engaging.Presentation Title Speaker Name Innovation Learning Network Changing the Game 14
  15. 15. Pictionary Draw pictures within a category that your teammates can guess.Presentation Title Speaker Name Innovation Learning Network Changing the Game 15
  16. 16. Pictionary: Lottery (chance) A game dynamic that is subject to chance. This creates a high level of anticipation. Players randomly roll dice and then randomly select a card from the deck.Presentation Title Speaker Name Innovation Learning Network Changing the Game 16
  17. 17. Pictionary: Countdown The dynamic in which players are only given a certain amount of time to do something. This will create an activity graph that causes increased initial activity increasing frenetically until time runs out.Presentation Title Speaker Name Innovation Learning Network Changing the Game 17
  18. 18. Pictionary: Team Competition Team competition creates a sense of camaraderie and shared goals. Team success depends on co-operation.Presentation Title Speaker Name Innovation Learning Network Changing the Game 18
  19. 19. Basic Game Mechanics 1.  Lottery 2.  Countdown 3.  Team Competition 4.  Narrative 5.  Leader Board 6.  Progression Dynamic 7.  Meta Game 8.  Status 9.  AchievementPresentation Title Speaker Name Innovation Learning Network Changing the Game 19
  20. 20. Health GamesPresentation Title Speaker Name Innovation Learning Network Changing the Game 20
  21. 21. Example 1: Expresso Fitness A bicycle game where pedaling lets you move around in a virtual game world with the objective of chasing dragons.Presentation Title Speaker Name Innovation Learning Network Changing the Game 21
  22. 22. Expresso Fitness: Countdown The objective is to gather as many dragons within a set time. Maintaining a level of intensity in this game.Presentation Title Speaker Name Innovation Learning Network Changing the Game 22
  23. 23. Expresso Fitness: Narrative The game is set in a fantasy world where the play escapes to an alternate reality and does consciously focus on the physical exertion of pedaling.Presentation Title Speaker Name Innovation Learning Network Changing the Game 23
  24. 24. Example 2: Nike + A system of measurement devices and software that lets runners track progress while activating communities of runnersPresentation Title Speaker Name Innovation Learning Network Changing the Game 24
  25. 25. Nike +: Leaderboard The rankings of all individuals in a micro-set. Often great for distributed game dynamics where you want many micro- competitions or desire to induce loyalty.Presentation Title Speaker Name Innovation Learning Network Changing the Game 25
  26. 26. Nike +: Progression Dynamic A dynamic in which success is granularly displayed and measured through the process of completing itemized tasks. As runners accumulate miles, they switch from yellow level to green level. Small contributions add up to a large recognition.Presentation Title Speaker Name Innovation Learning Network Changing the Game 26
  27. 27. Example 3: Brain Age A series of small puzzles and tasks designed to test and sharpen brain response through mental exercisesPresentation Title Speaker Name Innovation Learning Network Changing the Game 27
  28. 28. Brain Age: Meta Game A series of small games embedded into another game. These small puzzles break up and focus engagement.Presentation Title Speaker Name Innovation Learning Network Changing the Game 28
  29. 29. Brain Age: Status The rank or level of a player. Players are often motivated by trying to reach a better level or status.Presentation Title Speaker Name Innovation Learning Network Changing the Game 29
  30. 30. Applying Game MechanicsPresentation Title Speaker Name Innovation Learning Network Changing the Game 30
  31. 31. Daily Exercises 10 squats X 6 20 lunges alternating X 3 10 plank push up X 3 20 calf stretches Jump Rope 5 minsPresentation Title Speaker Name Innovation Learning Network Changing the Game
  32. 32. Measuring success Have to vs Want to. Good health games successfully apply game mechanics that make games fun to play. They will be successful because it shifts difficult and undesirable tasks into something that patients will actually look forward to doing.Presentation Title Speaker Name Innovation Learning Network Changing the Game 32
  33. 33. Thank YouPresentation Title Speaker Name Innovation Learning Network Changing the Game 33

×