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designing
(for)
awareness
TED Salon, London, September 2009
Fabio Sergio, frog design
can design help
change the world?
awareness
decisions
actions
habits
beep
data streams
sensors
info-visualization
social networks
Iron Man, 1963
Iron Man, 2008
Photo: Natale Carioni
access
to our accumulated
bitcrumbs
Toyota Prius
MIT SENSEable City Lab
Stamen Design, Cabspotting
Cuban Council, Moodstats
Nike+ Running
tools
of self-reflection
Yamaha Bodibeat
Nintendo Wii Vitality
Dexcom Seven
Proteus Biomedical
frog design, e-monitors
an emerging
product-service
architecture
Lee Maguire, 2009




“So what happens when
 the device that records
 your medical status
 is also the device
 you use to ...
-.-. . ... ...            -.. . ... .. --.
-. . .-. ... .... .- ...- . .... .- -.. -
--- .-.. . - --. --- --- ..-. ... ..
...
but what is
the nature
of that conversation?
Vitality GlowCap
Bayer Didget
virtuous behavior
as social currency
and now
more good news...
the power
of scale
thanks!   fabio.sergio@frogdesign.com
Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009
Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009
Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009
Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009
Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009
Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009
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Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009

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Fabio Sergio at a TED Salon held in London on September 21st 2009.

What happens to our sense of self and to our behaviors when technology can extend and enhance our ability to sense and make sense of what's around us?
What happens when our nervous system ceases to be limited by the boundaries of our body, and extends into an artificial neural network of sorts we currently call the Internet?
What happens when our fallible memory is supported by tools that never forget our actions and decisions, tracked over extended periods of time?

There is something brewing at the intersection of design, technology and digitally-mediated social interactions that promises to reveal and make manifest the invisible cause-and-effect loops that tie our perceptions to our decisions and to our actions.
The result of giving visible and actionable substance to our otherwise invisible behavioral patterns will be a raised level of awareness about those very patterns, and thus an ability to reflect upon and ultimately change them, changing the world in return.

Published in: Design, Travel, Business

Fabio Sergio, Designing (for) Awareness, TED Salon, London September 21 2009

  1. 1. designing (for) awareness TED Salon, London, September 2009 Fabio Sergio, frog design
  2. 2. can design help change the world?
  3. 3. awareness
  4. 4. decisions actions habits
  5. 5. beep
  6. 6. data streams sensors info-visualization social networks
  7. 7. Iron Man, 1963
  8. 8. Iron Man, 2008
  9. 9. Photo: Natale Carioni
  10. 10. access to our accumulated bitcrumbs
  11. 11. Toyota Prius
  12. 12. MIT SENSEable City Lab
  13. 13. Stamen Design, Cabspotting
  14. 14. Cuban Council, Moodstats
  15. 15. Nike+ Running
  16. 16. tools of self-reflection
  17. 17. Yamaha Bodibeat
  18. 18. Nintendo Wii Vitality
  19. 19. Dexcom Seven
  20. 20. Proteus Biomedical
  21. 21. frog design, e-monitors
  22. 22. an emerging product-service architecture
  23. 23. Lee Maguire, 2009 “So what happens when the device that records your medical status is also the device you use to update your social connections?”
  24. 24. -.-. . ... ... -.. . ... .. --. -. . .-. ... .... .- ...- . .... .- -.. - --- .-.. . - --. --- --- ..-. ... .. -- .--. .-.. -.-- .-. . .-.. -.-- .. -. --. --- -. ... .... . . .-. .. -. - ..- .. - .. --- -.your heartbeat.- - .. ...- .. - .- -. -.. -.-. .-. . -.-- - --- ..-. .- -.-. . .... .. --. .... . .-. -.-. .... .- .-.. .-.. . -. becomes -. -.. -.. . ...- . .-.. --. . ... --..-- .- --- .--. conversation--- ..-. --- ..- . -.. .- .--. .-. a ..- -. -.. . .-. ... - .- -. -.. .. -. -. -.. --. --- ..-. .--. . --- .--. .-.. . ... -- . -. - .- .-.. -- --- -.. . .-.. ... --..-- -.. . ... .. .-. . ... .- -. -.. -.. .-. . .- -- ... --..-- .. -. .- -.. -.. .. - .. ---
  25. 25. but what is the nature of that conversation?
  26. 26. Vitality GlowCap
  27. 27. Bayer Didget
  28. 28. virtuous behavior as social currency
  29. 29. and now more good news...
  30. 30. the power of scale
  31. 31. thanks! fabio.sergio@frogdesign.com

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