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NARRATE ACTIVITIES

JOURNEY MAPPING
WHAT IT IS:
People are provided with a large worksheet
with a timeline or set of actions/happenings
provided on the horizontal axis, and various
contexts, devices, or situations on the vertical
axis. They fill in the worksheet, they speak
aloud, sharing stories and narrating their
experience.
WHY IS IT VALUABLE:
• Gets people comfortable in both doing
and talking
• Creates a venue for stories you may not be
able to access through everyday
conversation
WHEN TO USE IT:
This is good to follow an interview, and can
flow easily into a Create activity.

EXAMPLE: Sometimes it can be hard to talk about the journey that people take
through the process of being diagnosed and treated for a disease. The above is
an emotional journey map that encourages patients to tell stories about how
they felt in different parts of the diagnosis and treatment process, through the
lens of how the treatment process felt to them.
GENERATION

©2014 frog. all rights reserved. no public distribution or reproduction without permission.

EVALUATION

Published in: Design
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