Developing A Web Presence

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Developing A Web Presence

  1. 1. Developing a Web Presence : Not Rocket Science By Fred Rodriguez
  2. 2. Our Clientele <ul><li>Who? </li></ul><ul><li>What? </li></ul><ul><li>Where? </li></ul><ul><li>When? </li></ul><ul><li>Why? </li></ul>
  3. 3. Who <ul><li>Who is our clientele? </li></ul><ul><ul><li>Farmer or Rancher who we need to make an appointment with? </li></ul></ul><ul><ul><li>Home Gardener with a question about bugs on their tomato plants </li></ul></ul><ul><ul><li>Consumer worried about “mad cow disease” </li></ul></ul><ul><ul><li>Student who wants to know where they can get information about 4-H clubs </li></ul></ul>
  4. 4. What <ul><li>What information do they need? </li></ul><ul><ul><li>Which grain should I plant to get the most profit from? </li></ul></ul><ul><ul><li>When do I plant carrots, squash, and tomatoes? </li></ul></ul><ul><ul><li>Can viruses move from the brain to meat? </li></ul></ul><ul><ul><li>What scholarships can I apply for as a 4-Her </li></ul></ul>
  5. 5. Where <ul><li>Where can they find the information? </li></ul><ul><ul><li>Publications </li></ul></ul><ul><ul><ul><li>Newspapers </li></ul></ul></ul><ul><ul><ul><li>Journals </li></ul></ul></ul><ul><ul><ul><li>Magazines </li></ul></ul></ul><ul><ul><li>Television </li></ul></ul><ul><ul><li>Radio </li></ul></ul><ul><ul><li>Internet </li></ul></ul>
  6. 6. When <ul><li>When do they need the information? </li></ul><ul><ul><li>Couple of days (Mail) </li></ul></ul><ul><ul><li>Today (go by the Extension Office) </li></ul></ul><ul><ul><li>Couple of hours (Library-periodicals,newspapers,journals) </li></ul></ul><ul><ul><li>NOW (the internet) </li></ul></ul>
  7. 7. Why <ul><li>Why do they come to us for the information they need? </li></ul><ul><ul><li>Non-biased </li></ul></ul><ul><ul><li>Trusted </li></ul></ul><ul><ul><li>Research-based </li></ul></ul><ul><ul><li>Valuable and well-organized </li></ul></ul>
  8. 8. Web Presence <ul><li>Requirements </li></ul><ul><li>Types of Information </li></ul><ul><li>Methods for Generation </li></ul><ul><li>Pros/Cons </li></ul>
  9. 9. Web Presence: Requirements <ul><li>Computer </li></ul><ul><ul><li>Home </li></ul></ul><ul><ul><li>Office </li></ul></ul><ul><li>Connection to the Internet </li></ul><ul><ul><li>Internet Provider </li></ul></ul><ul><ul><li>Web Hosting </li></ul></ul><ul><li>Time and or Money </li></ul>
  10. 10. Web Presence: Information Types <ul><li>Schedules and Calendars </li></ul><ul><li>Contact Information </li></ul><ul><li>Background Information </li></ul><ul><li>Research-based How-to Information </li></ul><ul><li>Formal Publications </li></ul><ul><li>Informal Communication </li></ul>
  11. 11. Web Presence: Methods <ul><li>Internet </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><ul><li>Semi-formal, Documented, Semi-Secure Communications </li></ul></ul></ul><ul><ul><li>Chat </li></ul></ul><ul><ul><ul><li>Informal, Non-documented, Unsecure Communications </li></ul></ul></ul><ul><ul><li>Discussion List </li></ul></ul><ul><ul><ul><li>Semi-formal, Documented, Secure Communications </li></ul></ul></ul><ul><ul><li>News Group </li></ul></ul><ul><ul><ul><li>Semi-formal, Documented, UnSecure Communications </li></ul></ul></ul>
  12. 12. Web Presence: Methods <ul><li>Internet </li></ul><ul><ul><li>World Wide Web </li></ul></ul><ul><ul><ul><li>HTML (Raw creation) </li></ul></ul></ul><ul><ul><ul><li>HTML Editor (HotMetal) </li></ul></ul></ul><ul><ul><ul><li>HTML Development System (Dreamweaver, FrontPage) </li></ul></ul></ul><ul><ul><ul><li>Content Management System (Texas Extension County Office (TECO), Doodads </li></ul></ul></ul>
  13. 13. Web Presence: Methods <ul><li>Internet </li></ul><ul><ul><li>World Wide Web </li></ul></ul><ul><ul><ul><li>Static </li></ul></ul></ul><ul><ul><ul><ul><li>HTML (Raw Creation) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>HTML Editor (HotMetal) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>HTML Development System (Dreamweaver, FrontPage) </li></ul></ul></ul></ul><ul><ul><ul><li>Dynamic </li></ul></ul></ul><ul><ul><ul><ul><li>Content Management System (Texas Extension County Office (TECO), Doodads </li></ul></ul></ul></ul>
  14. 14. Web Presence: Pros and Cons <ul><li>Pros </li></ul><ul><ul><li>Available 24/7 </li></ul></ul><ul><ul><li>Free Access (User and Developer) </li></ul></ul><ul><ul><li>Dynamic Content Easily Maintained </li></ul></ul><ul><ul><li>Preferred media </li></ul></ul><ul><ul><li>Distance insensitive </li></ul></ul><ul><ul><li>User controllable </li></ul></ul>
  15. 15. Web Presence: Pros and Cons <ul><li>Cons </li></ul><ul><ul><li>Clientele must have access mechanism </li></ul></ul><ul><ul><li>Static Information difficult to maintain </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>Mostly Non-interactive Non-engaging </li></ul></ul>
  16. 16. Conclusion <ul><li>Get your information on-line </li></ul>

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