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Blogs für Nonprofits

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Slides der Präsentation "Blogs für Nonprofits" auf dem Regionalgruppentreffen Ruhr des Deutschen Fundraising Verbands am 22.05.2014 in Tönisvorst bei action medeor

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Blogs für Nonprofits

  1. 1. Blogs für Nonprofits Hallo! Maik Meid - fundraisingnetz.de Tönisvorst, 22.05.2014 Regionalgruppe DFRV
  2. 2. Maik Meid
  3. 3. Maik Meid - fundraisingnetz.de #neuland CC BY-SA 3.0 Schaengel /wikimedia
  4. 4. Basics „5 Frontiers“ Social Mobile Big DataCloud Internet of Things
  5. 5. Ohne Website existieren Sie nicht! Es! Gibt! Sie! Nicht!
  6. 6. die Realität I bei deutschen Nonprofits zufällige Auswahl
  7. 7. Dem Stiftungsverband liegen von 65% aller rechtsfähigen Stiftungen KEINE Websites vor!
  8. 8. Realität
  9. 9. Basics Mobile first!
  10. 10. Basics
  11. 11. Digitale Veränderungen bei deutschen Nonprofits funktionieren selten!
  12. 12. Hürden mangelndes Knowhow Ressourcen Menschen Geld interne Bürokratie fehlender Delegationswille hohe Hürden
  13. 13. + Veränderungen im Netz Werbung ist teuer Google diktiert Abhängigkeiten von Facebook & Co.
  14. 14. Strategie
  15. 15. SEO SEA Themenrelevanz Google AdGrants Google Adwords Strategie
  16. 16. Maik Meid - fundraisingnetz.de Basics
  17. 17. Der Inhalt zählt! „Wir verkaufen weiße Farbe! Unsere Farbe ist die beste weiße Farbe überhaupt und außerdem ist sie noch günstig.“ „So können Sie Ihr Wohnzimmerfarblich gestalten..... Schauen Sie mal... und so machen es andere Menschen in anderen Wohnzimmern....(Ihr Max Müller von Weiße Farbe AG)“ vs. Maik Meid - fundraisingnetz.de
  18. 18. Maik Meid - fundraisingnetz.de CC BY Manjel /flickr „Macht geile kleine Blogs auf!“
  19. 19. Maik Meid - fundraisingnetz.de#blognetz
  20. 20. Basics Ziele
  21. 21. Maik Meid - fundraisingnetz.de
  22. 22. Basics
  23. 23. Maik Meid - fundraisingnetz.de
  24. 24. Maik Meid - fundraisingnetz.de Ein Blog ist das, was Sie draus machen. Strategie
  25. 25. Maik Meid - fundraisingnetz.de erzählen Geschichten unterschiedliche Autoren weg von der One-Voice Policy schnell abgestimmt bringen dem Leser Mehrwert mobil fähig messbar teilbar virale Effekte können eintreten lebendig stark im Bereich B2B emotional lehrreich hervorragend einbindbar in soziale Kanäle Google LIEBT gute Blogs! Blog
  26. 26. Technik
  27. 27. Technik
  28. 28. Technik
  29. 29. Beispiele www.cjd-blogfabrik.deals Alternative
  30. 30. blog.gemeindemenschen.deals Versuch
  31. 31. sozialmarketing.de als Ressourcenpool
  32. 32. stadt-bremerhaven.dezum Broterwerb
  33. 33. blog.ausbildung.deStart-Up
  34. 34. danielrehn.wordpress.comprivater Blog
  35. 35. heimatpottential.blogspot.deRegionales
  36. 36. diakonisch.wordpress.comTheologisches
  37. 37. www.hephata-karriereblog.dezum Recruiting
  38. 38. blog.soziale-berufe.comzum Recruiting
  39. 39. netzpolitik.orgzur Lobbyarbeit
  40. 40. blog-caritas-koeln.deVersuch
  41. 41. copenhagenize.com als Kulturförderung
  42. 42. 101fundraising.orgzum Austausch
  43. 43. blogprofis.de zum Selbstmarketing
  44. 44. karrierebibel.de Werbung + guter Inhalt
  45. 45. Tipp „Das kriegen wir bei uns doch sowieso nicht hin...“ Ergänzend! Nicht ersetzend! In ein laufendesProjekt packen!
  46. 46. Thema gute Themen Linkaufbau Reagieren auf Kommentare Provozieren, aber lieb sein! Redaktionsplanung gut ist besser als viel!
  47. 47. Maik Meid - fundraisingnetz.de CC BY connor395 /flickr Blogparaden
  48. 48. Sachkosten Fremd gehostet: auf eigenem Server: 0 € - oben offen 60 € - oben offen Preisfaktoren: Hosting Einrichtung/Begleitung Bezahlte Texte Bildrechte Systemlizenzen
  49. 49. Dankeschön!
  50. 50. www.fundraisingnetz.de mobil: 0151-19669932 Fundraising Digitale Kommunikation Medien-Monitoring ... und Büro-Golf

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