1.
Power(s)
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February2018-
Zelia
Sakhi
Mobiento
Deloitte
Digital
@ilovegraphics

2.
boringboringboringLet’s be boring.
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February2018-

3.
Let’s talk business.
Consulting.
Stakeholders.
Work ethics.
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February2018-

4.
Yaaaaaaaaasssss.
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February2018-

5.
Do you consider yourself a
creative??
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6.
this daily.
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Chances are, you don’t speak
about

7.
For years, we have been
fighting for a seat at the table.
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8.
Nobody understands us.
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9.
The world has changed
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10.
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Unicorns are lead by
creatives.

11.
36%
21%
Of the 25 startups with a recent fundraise is CB insight’s
“internet sector are designer co funded.
Of the global unicorns startups have co-founders embracing
design or who come from a creative background
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12.
Design thinking is the best
thing since sliced bread
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13.
Design-led companies reported:
41% higher market share
46% competitive advantage overall
50% more loyal customers
70% digital experiences beat competitors
Design-Driven Companies
Outperform the S&P by
219% over 10 years
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14.
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Consulting firms acquire creative
shops all around the world.

15.
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42% Of the mergers and acquisitions in design have been
made by consulting firms.

16.
Why the focus?
Why now?
Why us?
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17.
Business
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18.
At the same time…
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19.
Rejection
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20.
Design thinking is bullshit.

21.
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February2018-

22.
50.
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23.
Number of employees needed to generate
10M in revenues
70
49
72
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7
8

24.
@pablostanley

25.
“Creatives” are not
infiltrating the places
where they could have
the greatest impact.
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February2018-

26.
Because we are being
shoe-horned in those positions.
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February2018-
No leadership education.
Too few creative leaders.
Being a creative leader requires constant
justification.

27.
So what?
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February2018-

28.
We are witnessing
our own disruption.
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February2018-

29.
We have to
embrace it and
redefine our roles.
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30.
boringboringboring
February2018-
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Let’s be boring.

31.
This is what our clients
want us to do.
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February2018-

32.
Make money.
Solve problems.
Get famous.
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33.
There is potential to
create a new shape of
players in the creative
industry.
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34.
Adaptability
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35.
Creatives who
work with banking
services, healthcare,
products, with supply
chains, or executives.
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36.
You can do amazing things
when you have mandate.
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Shape businesses.
Do good stuff.
Make products that help others.

37.
But with great power comes
great responsibilities.
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February2018-

38.
Responsibility
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39.
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February2018-
INSANE

40.
Outreach is much bigger than
before
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1% of Facebook is 20 millions people.

41.
Ideas can sway the world, for
good and for bad.
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42.
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43.
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44.
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45.
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46.
Any idea can become a
terrible mistake.
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47.
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48.
And given the state of the
creative and tech industry,
we might have work to do.
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49.
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50.
Why should we care?
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51.
Empathy
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52.
Fucking egos
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53.
Like it or not, the creator
is responsible for their
creation.
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54.
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40
Months
In jail.

55.
We are biased.
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56.
boringboringboringLet’s be boring.
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57.
We are lucky enough to be equipped
with the right skills in the right context.
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58.
And most of us have the right
intentions.
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59.
But we live in cognitive bias
bubbles.
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60.
This is why we let good ideas
turn to disasters.

61.
You wanna change the world?
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62.
Corner cases represent
millions of people
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63.
And our creations
will outlive us.
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64.
And you say no when we
are offered even a bit of
leadership?
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65.
Refusing to sit at the
table means refusing
to change the world.
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66.
Nobody understands us.
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February2018-

67.
So, how on earth should we
use that power?
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68.
Check your bias.
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11Accept that everybody is biased and embrace
new perspectives.
Recognise your own privileges.
Empathy is at the core of creativity.
Use that wisely.

69.
Break your bubble.
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Beware of the Echo chamber.
The world doesn’t stop where the creative or
tech industries stop.
Get out and take a stand.
22

70.
We need to envision the
worst to do our best.
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33
Imagine the consequences.
Help your companies and clients to
see the light.
You don’t need a title to lead.

71.
Get a seat at the
goddamn table.
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72.
Thank you.Zelia
Sakhi
Mobiento
Deloitte
Digital @ilovegraphics
Eurobest
November2017-