online marketing campaign<br />By: Sara Fritz<br />
customer service<br />
WHERE’SDUNDERMIFFLIN?<br />WHY…<br />
Build Customer-Company Relationships<br />through<br />Social Media<br />
www.dundermifflinpaper.com<br />run by the corporate office<br />include:<br />general information about products<br />com...
branch blogs<br />maintained by the regional manager, assisted by the office administrator<br />include:<br />product info...
@DunderMifflinPaper<br />
special promotions<br />Golden Ticket Promotion<br />10% of your next purchase<br />Paper Creation Promotion<br />E-mail a...
DunderMifflinPaper<br />and<br />Found a golden ticket for %10 off our next paper order. Thanks @DunderMifflinPaper! #good...
budget<br />Host website: $700<br />Host 5 blogs:  $400<br />Total: 			$1100<br />“…and people will never go out of busine...
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Dunder Mifflin Online Marketing Strategy

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Dunder Mifflin Online Marketing Strategy

  1. 1. online marketing campaign<br />By: Sara Fritz<br />
  2. 2. customer service<br />
  3. 3. WHERE’SDUNDERMIFFLIN?<br />WHY…<br />
  4. 4. Build Customer-Company Relationships<br />through<br />Social Media<br />
  5. 5. www.dundermifflinpaper.com<br />run by the corporate office<br />include:<br />general information about products<br />company mission statement<br />contact information/links for Dunder Mifflin Branches and their blogs<br />
  6. 6. branch blogs<br />maintained by the regional manager, assisted by the office administrator<br />include:<br />product information <br />bios of employees<br />news about the current happenings at their Dunder Mifflin branch<br />branch specific promotions<br />Scranton<br />The Scranton branch has been visited by the magical Willy Wonka and he has slipped 5 golden tickets into random paper shipments to receive 10% off there next purchase! Order your paper now for a chance to win!<br />Featured Employee<br />Weekly News<br />Dwight Schrute is a salesman and The Assistant to the Regional Manager at Dunder Mifflin Scranton. He owns a beet farm with his cousin. In his free<br />time, Dwight trains in martial arts. He is a dedicated salesman, does not celebrate any major holidays and is dedicated to serving his customers. <br />
  7. 7. @DunderMifflinPaper<br />
  8. 8. special promotions<br />Golden Ticket Promotion<br />10% of your next purchase<br />Paper Creation Promotion<br />E-mail a photo of your best paper creation to your Dunder Mifflin salesperson and have it posted on the Branch’s Blog!<br />
  9. 9. DunderMifflinPaper<br />and<br />Found a golden ticket for %10 off our next paper order. Thanks @DunderMifflinPaper! #goodday<br />Use www.dundermifflinpaper.com for your paper needs <br />
  10. 10. budget<br />Host website: $700<br />Host 5 blogs: $400<br />Total: $1100<br />“…and people will never go out of business”<br />-Michael Scott, Scranton Branch Regional Manager<br />

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