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Design thinking: basics

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The small introduction of RedMerito's design thinking in a combination of what, why, how and the meta process model

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Design thinking: basics

  1. 1. …design thinking for business innovation…
  2. 2. DESIGN THINKING: WHAT? Engaging business and design Mindset and a process Marketing 2.0 Connecting multiple perspectives and disciplines
  3. 3. DESIGN THINKING : WHY Companies are managing algorithms (Roger Martin) Organizations are looking for creation of new value for customers!
  4. 4. FRAMING Framing:
a
journey
of
analyses
and
intuitive
thinking
  5. 5. “EXPRESS TEST CYCLE”: JUMPING TO CONCLUSIONS!?
  6. 6. THE CUSTOMER EMPATHY MAP USE USABILITY MEANING
  7. 7. INVITE, ENGAGE AND CO-CREATE WITH THE EXTREME USERS
  8. 8. IDEATION AND PROTOTYPING
  9. 9. WHAT AND WHERE COULD DESIGN-THINKING BRING YOU?
  10. 10. DOUBLE PROCESS
  11. 11. DESIGN THINKING: AN INNOVATION JOURNEY
  12. 12. RE-FRAMING: A JOURNEY TO A NEW STORY
  13. 13. …design thinking for business innovation… Frits
Oukes M
 m@fritsoukes.nl 
 twitter.com/FritsOukes 
 nl.linkedin.com/in/fritsoukes

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