Portfolio Of Work 1 Fritha Sutherland

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Portfolio of magazines which I have edited, launched and relaunched. Additionally, pitch & tender work.

Published in: Career, Business, News & Politics
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  • This Portfolio contains a selection of some of the print magazines I have edited, launched and re-launched, where I have held a combination commercial, editorial and art direction responsibility. Additionally, it includes pitch & tender work that I have previously led and won. When viewed in ‘Slide Show’ mode, the explanatory notes do not appear. For explanatory notes, please email me directly and I can send them in Microsoft Word format.
  • Portfolio Of Work 1 Fritha Sutherland

    1. 1. Portfolio of Editorships Fritha Sutherland This Portfolio contains a selection of magazines I have edited, launched and re-launched, where I have held a combination of commercial, editorial and artistic responsibility for their print version and associated websites. Additionally, it includes pitch & tender work that I have led and won. When viewed in ‘SlideShow’ mode, the explanatory notes do not appear. Explanatory notes in Microsoft Word format are available on request by emailing me at : frithasutherland@hotmail.com
    2. 2. INSURANCE PROFESSIONAL (IP) <ul><li>Pitch work: as Managing Editor (Finance), I led the editorial pitch for IP </li></ul><ul><li>New Launch: Insurance Professional (IP) </li></ul><ul><li>Client: AXA Insurance UK plc </li></ul><ul><li>Contract Publisher: Ten Alps Publishing (TAP) </li></ul><ul><li>Market: AXA customers, including 4,500 UK-based insurance brokers </li></ul><ul><li>Size: 44pp </li></ul><ul><li>Format: A4 Full Colour </li></ul>
    3. 4. EMMA <ul><li>Pitch work: as Group Managing Editor of MEMedia Group, I led the editorial pitch for EMMA tender & relaunched it in my capacity of Editor </li></ul><ul><li>Title: EMMA magazine print & online </li></ul><ul><li>Website: www.emma.tv </li></ul><ul><li>Client: NatWest EMMA Awards (2002) </li></ul><ul><li>Editor: Fritha Sutherland </li></ul><ul><li>Contract Publisher: MEMedia Group </li></ul><ul><li>Market: contract Awards magazine and website; Awards broadcast on BBC2 </li></ul><ul><li>Size: 60pp Format: A4 Full Colour </li></ul><ul><li>Frequency: Annual Circulation: 30,000 UK </li></ul>
    4. 7. PAISA <ul><li>New Launch: PAISA magazine </li></ul><ul><li>Editor: Fritha Sutherland </li></ul><ul><li>Publisher: MEMedia Group </li></ul><ul><li>Market: B2B, Consumer B2B, Asian SMEs </li></ul><ul><li>Size: 52pp </li></ul><ul><li>Format: A4 Full Colour </li></ul><ul><li>Frequency: monthly, 12 issues per year </li></ul><ul><li>Readership & Circulation (subscription & controlled): 25,000 UK </li></ul>
    5. 13. Accounting Technician <ul><li>Re-Launch: Accounting Technician magazine </li></ul><ul><li>Websites: accountingtechnician.co.uk & aat.org.uk </li></ul><ul><li>Client: Association of Accounting Technicians (AAT) </li></ul><ul><li>Editor: Fritha Sutherland </li></ul><ul><li>Contract Publisher: Ten Alps Publishing (TAP) from January 2005-September 2008 </li></ul><ul><li>Market sector: Accountancy, Business, Finance </li></ul><ul><li>Size: 52pp-60pp </li></ul><ul><li>Format: A4 Full Colour </li></ul><ul><li>Frequency: 108,000 copies monthly, 11 issues per year </li></ul><ul><li>Readership & Circulation (controlled): professional membership magazine reaching 108,000 AAT members in 85 countries worldwide </li></ul>
    6. 28. Ultimate Sales Professional <ul><li>New Launch: Ultimate Sales Professional magazine </li></ul><ul><li>Launch Editor: Fritha Sutherland </li></ul><ul><li>Publisher: Media4Sight </li></ul><ul><li>Market: business magazine aimed at the ambitious and influential sales professional </li></ul><ul><li>Size: 68pp </li></ul><ul><li>Format: A4 Full Colour glossy </li></ul><ul><li>Frequency: monthly, 11 issues per year </li></ul><ul><li>Readership & Circulation (controlled & subscription): 30,000 Sales Professionals in selected industries, Managing Directors and Business Development Managers. </li></ul>
    7. 33. Managing Growth <ul><li>Re-Launch: 3i Managing Growth magazine Winter 2005 Issue 2 </li></ul><ul><li>Websites: www.3i.com/Managing_Growth www.cwcomms.com/sites </li></ul><ul><li>Client: 3i Group plc </li></ul><ul><li>Editor: Fritha Sutherland </li></ul><ul><li>Contract Publisher: Citroen Wolf Communications </li></ul><ul><li>Size: 162pp </li></ul><ul><li>Format: A4 Full Colour glossy </li></ul><ul><li>Frequency: monthly, 11 issues per year </li></ul><ul><li>Readership & Circulation: 3i customers, clients and partners, SMEs </li></ul>
    8. 38. Cable & Satellite Europe <ul><li>Title: FT Cable & Satellite Europe magazine </li></ul><ul><li>Editor: Fritha Sutherland </li></ul><ul><li>Publisher: Financial Times (Media & Telecoms) </li></ul><ul><li>Market: B2B </li></ul><ul><li>Size: 64pp-140pp </li></ul><ul><li>Format: A4 Full Colour </li></ul><ul><li>Frequency: monthly, 11 issues per year </li></ul><ul><li>Circulation (subscription & controlled): 30,000 - Europe, Middle East, Africa & USA </li></ul>
    9. 41. ECC Show Daily <ul><li>Title: European Cable Communications (ECC) Exhibition Official Show Daily </li></ul><ul><li>Editor: Fritha Sutherland 1998, 1999 </li></ul><ul><li>Publisher: Financial Times (Media & Telecoms) on behalf of the event organisers </li></ul><ul><li>Size: 16pp x 4 issues </li></ul><ul><li>Format: A4 Full Colour gloss </li></ul><ul><li>Frequency: annual </li></ul><ul><li>Readership & Circulation: all delegates and exhibitors attending the ECC exhibition; publication carried sponsorship & advertising </li></ul>
    10. 44. FT Communications Newsletter <ul><li>Title: Financial Times Communications Newsletter </li></ul><ul><li>Editor: Fritha Sutherland </li></ul><ul><li>Publisher: Financial Times (Media & Telecoms) </li></ul><ul><li>Size: 16pp x 2 issues per month </li></ul><ul><li>Format: A4 </li></ul><ul><li>Frequency: fortnightly </li></ul><ul><li>Readership & Circulation (subscription & controlled): Telecoms operators, telecoms professionals and decision-makers </li></ul>
    11. 46. writing samples <ul><li>Ultimate Sales Professional: </li></ul><ul><li>PAISA: </li></ul><ul><li>FT Cable & Satellite Europe: </li></ul><ul><li>FT Cable: </li></ul>

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