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Peter Corbett @ Generator Forum


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Peter Corbett @ Generator Forum

  1. 1. The Ins and Outs of Online Video by Peter Corbett
  2. 2. Components OV Creative Strategy OV Production Strategy OV Distribution Strategy OV tools Example: World Aids Day Example: World Aids Day
  3. 3. What makes a video viral? The Desire To Share Emotions
  4. 4. What makes a video viral? Happiness Anger Fear Lust
  5. 5. Creative Strategy Find an auspicious day Do something unique Capture value Share that value
  6. 6. Production Strategy Let everyone shoot Do it on the cheap Do it often
  7. 7. Distribution Strategy Social Media Friendly Track all coverage Respond and amplify
  9. 9. VV Tools Influencer Discovery Google your keywords Search for them in Twitter Find the Facebook Groups Find the legacy institutions Find the Celebs who’ll love you
  10. 10. World Aids Day by @erniemosteller
  11. 11. World Aids Day 440,000+ views 6000+ comments 45 video responses $33 36 hours
  12. 12. Vote for It by
  13. 13. World Aids Day 1,339,017+ views Major celeb support Media support Auspicious day Great creative
  14. 14. Contact me Peter Corbett, CEO iStrategyLabs 917.748.3595