95 Theses: Part5


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95 Theses: Part5

  1. 1. Elvis said it best: “We can’t go on together with suspicious minds.” <ul><li>A certain gap which continually separates the two – companies and markets. </li></ul><ul><li>The root cause of the problem is the lack of trust to each other. </li></ul><ul><li>One way or another, markets and companies assume that they will backstab each other or will make advantage that is why all of us cannot move forward. </li></ul>
  2. 2. Brand loyalty is the corporate version of going steady, but the breakup is inevitable – and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed. <ul><li>Brand loyalty is a term used to describe that extensive liking about the products and services of a certain company; no matter what happens, one will still hold on to it. </li></ul><ul><li>It is like one of their modus operandi, to teach markets about ‘brand loyalty’ so they can continually earn money. </li></ul><ul><li>Companies think that markets can still be fooled around with ‘brand loyalty’ and that we will not dare to look at other brands. </li></ul>
  3. 3. Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own “downsizing initiatives” taught us to ask the question: “Loyalty? What’s that?” <ul><li>Loyalty is something you yourself must have, before you demand other people to have it. </li></ul><ul><li>If companies their self do not exhibit loyalty to their suppliers and workers, what can they expect to markets. </li></ul><ul><li>If companies can do that, why cannot the markets and why the markets cannot question the loyalty that companies are asking them. </li></ul>
  4. 4. Smart markets will find suppliers who speak their own language. <ul><li>Markets are in a hunt for companies who like them have a human voice. </li></ul><ul><li>The Internet made it possible for markets to easily find suitable companies to try on their products and services; and vice versa. </li></ul><ul><li>Websites allows small companies or retailers to be in close contact with markets; since markets themselves are members of the website, the communication between the two parties gets more secured and exciting. </li></ul>
  5. 5. Learning to speak with a human voice is not a parlor trick. It can’t be “picked up” at some tony conference . <ul><li>One must bear in mind that the sound of human voice cannot be faked; it is easy to catch if ever one will pirate it. </li></ul><ul><li>It is something you cannot pay others to proxy with you or do it for you, for instance, marketing ads or it cannot be altered to make it look real in the eyes of other people. </li></ul><ul><li>One cannot fool the world particularly the market with just a sloppy and cheap human voice. </li></ul>
  6. 6. To speak with a human voice, companies must share the concerns of their communities. <ul><li>Human voice does not only require one to sound human, honest, true, and so on with the good words; but also companies need to at least experience what the markets are experiencing. </li></ul><ul><li>If companies can easily relate to their markets, they can give words or advices that are of human voice. </li></ul>
  7. 7. But first, they must belong to a community. <ul><li>Companies should be able to identify themselves first as part of the market or that circle. </li></ul><ul><li>Companies need to step down and they should not think of themselves as such superior beings. </li></ul>