95 Theses: Part3


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95 Theses: Part3

  1. 1. In just a few more years, the current homogenized “voice” of business – the sound of mission statements and brochures – will seem as contrived and artificial as the language of the 18 th century French court. <ul><li>This means the ‘voice’ of the business – mission statements and brochures will be perceived and taken by markets as just manufactured and false. </li></ul><ul><li>Mission statements of businesses are just created to make them believe that companies are here to provide or help them with this and that. </li></ul><ul><li>Brochures are just for showing-off. </li></ul>
  2. 2. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone. <ul><li>The language of pitch is the language of serious and formal talk. </li></ul><ul><li>The language of pitch is the language of dictating to markets what should they want or need to buy. </li></ul><ul><li>The way companies address their markets which in a boring, too serious, too strict and too stiff manner; leads to markets becoming uninterested and not believing with what they are saying. </li></ul>
  3. 3. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves. <ul><li>Companies forgot that today is different, that past has already passed; changes happen. </li></ul><ul><li>Companies did not know the concept of Internet as a tool used by markets to view everything, to get entertained, and to seek out information; companies did not know how powerful Internet can be compared to the television. </li></ul><ul><li>Back then, television is the only mass media that people got to display ads wonderfully; but now it is a mixture of television and the Internet. </li></ul>
  4. 4. Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity. <ul><li>With the Internet around, markets become powerful and connected. </li></ul><ul><li>At the end of the day, markets learn; people get to know a lot of things and be informed. </li></ul><ul><li>As for companies, they do not know what is really happening with their markets. </li></ul><ul><li>Companies still treat markets as somewhat dumb and that the only thing we can do is to consume. </li></ul>
  5. 5. Companies can now communicate with their markets directly. If they blow it, it could be their last chance. <ul><li>With the help of the Internet, companies can now easily distinguish or identify what the markets likes and dislike based on their conversation in the Internet. </li></ul><ul><li>Companies will no longer have a hard time marketing their company; making people aware about their products and services, and waste lots of time researching what the markets want. </li></ul>
  6. 6. Companies need to realize their markets are often laughing. At them. <ul><li>Laughing does not only mean the real laugh; but it also refers to markets making a joke about these companies. </li></ul><ul><li>Markets usual ridicule a company or its product as a way to get even to those companies. </li></ul>
  7. 7. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. <ul><li>Companies did not know that it is time for them to change ways; make themselves more approachable and closer to market. </li></ul><ul><li>Companies should know when is the time to be serious and to light up. </li></ul>