FRIDGERIDOO® A Fridgeridoo® is a six can neoprene drink holder with Indigenous Australian designs. A Fridgeridoo® looks li...
 
FRIDGERIDOO  ®  ABN 13 369 869 163 <ul><li>Fridgeridoo® is a registered Australian and International trade mark for a &quo...
FRIDGERIDOO ®   Australia’s Iconic Souvenir
FRIDGERIDOO  ®  ABN 13 369 869 163 <ul><li>The product appeals to several key markets </li></ul><ul><li>Domestic and Inter...
FRIDGERIDOO  ®  ABN 13 369 869 163 <ul><li>Fridgeridoo ®  will at all times respect and consult with the Indigenous Austra...
Product Illustration <ul><li>Tourist coming to Australia and Australians travelling overseas or with friends and relatives...
Product Illustration <ul><li>High Quality Indigenous Art will be a feature of FRIDGERIDOO ®s… </li></ul><ul><li>The first ...
About the Artist: Susan Betts <ul><li>Born: 1969 </li></ul><ul><li>Communities: Kokata, Wirangu, Mirning </li></ul><ul><li...
About the Artist: Susan Betts <ul><li>Susan was born in Port Lincoln ,on South Australia's Eyre Peninsula in 1969. She is ...
About the Artist: Susan Betts <ul><li>While working at Balarinji, Susan designed Qantas's Boeing 747 Jet titled 'Nalanji D...
About the Artist: Susan Betts <ul><li>This has inspired Susan to create her own Company name 'Wanamunda, meaning Sea(Wana)...
Product Illustration Susan Betts Abstract ”Community”
Product Illustration Susan Betts Abstract with Kangaroos
Positioning <ul><li>Positioning </li></ul><ul><ul><li>FRIDGERIDOO’®s are a unique product - The name is a “catch phrase”, ...
Positioning <ul><li>Positioning </li></ul><ul><ul><li>FRIDGERIDOO’®s will be marketed to be iconic - the new Vegemite - th...
Positioning <ul><li>Consumer promise  </li></ul><ul><li>To give back to the community,  </li></ul><ul><li>to provide an et...
Advertising <ul><li>Strategy & execution </li></ul><ul><ul><li>Overview of strategy </li></ul></ul><ul><ul><li>Six Pack Ca...
Advertising  THE FRIDGERIDOO JINGLE <ul><li>www.fridgeridoo.com.au </li></ul><ul><li>When the skies are bright and blue  <...
FRIDGERIDOO ®   Australia’s Newest Iconic Souvenir
FRIDGERIDOO ®   Richard O’Brien ABN 13 369 869 163 5/12 Willcox Street ADELAIDE  SA 5000 [email_address] P/Fx + 61 8 8410 ...
 
 
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Fridgeridoo July2009public

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My Entrepreneurial Business Souvenirs ART IS FUN!

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Fridgeridoo July2009public

  1. 1. FRIDGERIDOO® A Fridgeridoo® is a six can neoprene drink holder with Indigenous Australian designs. A Fridgeridoo® looks like a Didgeridoo but keeps your drinks cold. Fridgeridoo®s are fun! Richard O’Brien ABN 13 369 869 163 [email_address] P/Fx + 61 8 8410 4503 M +61 438 074 081
  2. 3. FRIDGERIDOO ® ABN 13 369 869 163 <ul><li>Fridgeridoo® is a registered Australian and International trade mark for a &quot;summer fun&quot; Australian designed six and four can neoprene tube offering thermal insulation for cold drinks and featuring Indigenous Australian designs. </li></ul><ul><li>The colourful, attractive resulting tube evokes the image of a Didgeridoo, hence the name Fridgeridoo®. </li></ul><ul><li>Fridgeridoo® is also a neporene cover for standard 500 ml disposable chilled water bottles, juices and &quot;long neck&quot; drinks. </li></ul>
  3. 4. FRIDGERIDOO ® Australia’s Iconic Souvenir
  4. 5. FRIDGERIDOO ® ABN 13 369 869 163 <ul><li>The product appeals to several key markets </li></ul><ul><li>Domestic and International Tourism </li></ul><ul><li>General Beverages </li></ul><ul><li>- Soft Drinks </li></ul><ul><li>- Beers </li></ul><ul><li>- Coolers </li></ul><ul><li>- Bottled Water </li></ul><ul><li>The Wine Industry </li></ul><ul><li>Lifestyle - Sports Events </li></ul><ul><li>- Food and Wine Events </li></ul><ul><li>- Picnics / Camping </li></ul>
  5. 6. FRIDGERIDOO ® ABN 13 369 869 163 <ul><li>Fridgeridoo ® will at all times respect and consult with the Indigenous Australian community. </li></ul><ul><li>Furthermore, Fridgeridoo ® will always act responsibly and give back philanthropically to the Australian community. </li></ul><ul><li>A FRIDGERIDOO® looks like a Didgeridoo but keeps your drinks cold! </li></ul><ul><li>FRIDGERIDOO® celebrates the Australian way of life! </li></ul><ul><li>FRIDGERIDOOS® are fun! </li></ul>
  6. 7. Product Illustration <ul><li>Tourist coming to Australia and Australians travelling overseas or with friends and relatives overseas, face a dearth of non- food quality products for gifts. </li></ul>FRIDGERIDOO ® will meet that need - that niche market Above: Daisy and her Six Can Fridgeridoo
  7. 8. Product Illustration <ul><li>High Quality Indigenous Art will be a feature of FRIDGERIDOO ®s… </li></ul><ul><li>The first Artist to be featured is Susan Betts…. </li></ul>
  8. 9. About the Artist: Susan Betts <ul><li>Born: 1969 </li></ul><ul><li>Communities: Kokata, Wirangu, Mirning </li></ul><ul><li>Occupation :Artist Designer, Author and Teacher, </li></ul><ul><li>Receptionist (Tandanya- National Aboriginal Cultural Institute (NACI)) Adelaide </li></ul>
  9. 10. About the Artist: Susan Betts <ul><li>Susan was born in Port Lincoln ,on South Australia's Eyre Peninsula in 1969. She is a member of the Kokata, Wirangu and Mirning groups from the Far-West of SA, Nullarbor Plains area. </li></ul><ul><li>Susan Betts was previously employed at Tandanya, The National Aboriginal Cultural Institute / NACI in Adelaide, SA. </li></ul><ul><li>For many years, Susan worked as a contemporary artist and designer for an Aboriginal design company called Balarinji. </li></ul>
  10. 11. About the Artist: Susan Betts <ul><li>While working at Balarinji, Susan designed Qantas's Boeing 747 Jet titled 'Nalanji Dreaming' as well as working with &quot;Coca-Cola'~ producing a design called &quot;Sweet water&quot; for their 2m Coke bottle statue, which now sits in their Museum in Alanta, USA. Other corporate companies Susan worked with while at Balarinji were, Sydney Olympic Committee, Art-kitex Australia, O'Neill (Japan)..etc. </li></ul><ul><li>Susan also Freelances as an Artist/Designer, with several Government department & companies. Her designs grace T-shirts, mugs, fabric panels and many other products which are sold throughout Australia and overseas, as well as local Government logos. </li></ul>
  11. 12. About the Artist: Susan Betts <ul><li>This has inspired Susan to create her own Company name 'Wanamunda, meaning Sea(Wana)-Land(Munda). </li></ul><ul><li>Amongst all of this she has conducted numerous workshops in dozens of private and public schools teaching indigenous and non-indigenous students about her culture both past and present. This has provided a great deal of enjoyment for Susan, being able to express the diversity, values of her culture. </li></ul><ul><li>Recently Susan was commissioned by Schefenacker to design five commemorative side mirrors for FORD Australia </li></ul>
  12. 13. Product Illustration Susan Betts Abstract ”Community”
  13. 14. Product Illustration Susan Betts Abstract with Kangaroos
  14. 15. Positioning <ul><li>Positioning </li></ul><ul><ul><li>FRIDGERIDOO’®s are a unique product - The name is a “catch phrase”, a play on words that underscores an Australian sense of humour. It is the branding which will sell the product and become as established in the global marketplace as quickly and distinctly as Nudie juices or FCUK fashions. </li></ul></ul>
  15. 16. Positioning <ul><li>Positioning </li></ul><ul><ul><li>FRIDGERIDOO’®s will be marketed to be iconic - the new Vegemite - the Bickfords Cordial - the FJ Holden of 2009 - For tourists something to take home more tangible than a trip to the footy or relishing a pie floater…. </li></ul></ul>
  16. 17. Positioning <ul><li>Consumer promise </li></ul><ul><li>To give back to the community, </li></ul><ul><li>to provide an ethical purchase, </li></ul><ul><li>to be Australian designed, </li></ul><ul><li>to be goods of high quality, </li></ul><ul><li>to be provided with excellent customer service at point of sale, </li></ul><ul><li>to be fun! </li></ul>
  17. 18. Advertising <ul><li>Strategy & execution </li></ul><ul><ul><li>Overview of strategy </li></ul></ul><ul><ul><li>Six Pack Can coolers sell briskly in Queensland and the Northern Territory to local consumers of canned alcoholic drinks. </li></ul></ul><ul><ul><li>I have heard them neatly described as Ockerware. </li></ul></ul><ul><ul><li>FRIDGERIDOO ® will sell upmarket souvenirs </li></ul></ul><ul><ul><li>something uniquely Australian to take back home. </li></ul></ul><ul><ul><li>It will be pitched to international buyers who have </li></ul></ul><ul><ul><li>higher purchasing power parity because of stronger </li></ul></ul><ul><ul><li>currencies USD, GBP, EURO, and YEN. </li></ul></ul>
  18. 19. Advertising THE FRIDGERIDOO JINGLE <ul><li>www.fridgeridoo.com.au </li></ul><ul><li>When the skies are bright and blue </li></ul><ul><li>And there's summer things to do </li></ul><ul><li>And we need a drink or two </li></ul><ul><li>We just take our Fridgeridoo® </li></ul><ul><li>our Fridgeridoo® our Fridgeridoo® </li></ul><ul><li>our Fridgeridoo® doo doo doo doo </li></ul><ul><li>Quand le ciel est clair et bleu </li></ul><ul><li>Que les activité d'été sont partout </li></ul><ul><li>Et que nous avons besoin d'un verre ou deux </li></ul><ul><li>Nous prenons juste notre Fridgeridoo® </li></ul><ul><li>Notre Fridgeridoo®, notre Fridgeridoo® </li></ul>
  19. 20. FRIDGERIDOO ® Australia’s Newest Iconic Souvenir
  20. 21. FRIDGERIDOO ® Richard O’Brien ABN 13 369 869 163 5/12 Willcox Street ADELAIDE SA 5000 [email_address] P/Fx + 61 8 8410 4503 M +61 0438 074 081 FRIDGERIDOOs® ARE FUN DIDGERIDOO MUSIC WITH KIND PERMISSION OF CHARLIE MCMAHON GONDWANALAND YouTUBE http:// au.youtube.com/watch?v =50_VZ_tu9Wg

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