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Conferencia en UNIVERSITY OF PENNSYLVANIA Netnography and social network analysis: Researching Social Structure and Online Meaning

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We live in a dense social network of interactions that connect us to people, information, events, and places, facilitating or constraining the flow of information, ideas, and perceptions into an instant and massive communication system.

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Conferencia en UNIVERSITY OF PENNSYLVANIA Netnography and social network analysis: Researching Social Structure and Online Meaning

  1. 1. Netnography and Social Network Analysis: Researching Social Structure and Online Meaning When: Wednesday, November 5th at 4PM Where: PennGSE, 3700 Walnut Street, Room 427 We live in a dense social network of interactions that connect us to people, information, events, and places, facilitating or constraining the flow of information, ideas, and perceptions into an instant and massive communication system. Early ethnographers moved to remote communities in search of human social uniqueness preserved by geographic isolation. Today that sense of remote location is all but impossible due to the global spread of the Internet, which has transformed collective communication and the ability of people to simultaneously act as audience members and broadcasters. In his talk, Dr. Miguel del Fresno presents social network theory and analysis (SNA) as a useful conceptual framework and a robust set of methods for understanding, analyzing, and representing the pattern of social online interactions, such as Twitter, that surround thousands of individuals, forming an enormous network of connections and interactions. Del Fresno explores the deployment of the Internet and how people adapt their social life to it. Research presented by Dr. Miguel del Fresno Miguel del Fresno, Ph.D. is a senior marketing and communication consultant and researcher in social network analysis and netnography. He is a professor in the Masters of Communication program at UPV (Bilbao), UPV (Valencia), UAB (Barcelona), UCM (Madrid), and University of Sevilla, Jaume I (Castellón) in Spain, as well as a visiting professor at University of Valparaíso (Chile) and University of the Republic of Uruguay (Montevideo). He is a visiting researcher at the University of California, Berkley; University of California, San Diego; and the University of Potsdam (Germany). Del Fresno earned an MBA and an Executive Masters in e-Business from IE Business School (Madrid), as well as a Masters in Information Society and Knowledge (Universitat Oberta de Catalunya) and a Ph.D. in Sociology (Universidad Nacional de Educacion a Distancia). He is a founding member of casadelibro.com and has worked professionally as the Director of Marketing and Communications for Elsevier Spain and Casa del Libro. About Dr. Miguel del Fresno

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