Social media case study: Vets Now

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Social media case study showing how social media agency FreshNetworks helped Vets Now develop an online community to meet their key business needs.

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Social media case study: Vets Now

  1. 1. Case study: Vets Now<br /> Social media and word-of-mouth<br />@freshnetworks | info@freshnetworks.com | +44 (0)20 7692 4376<br />
  2. 2. Vets Now<br />Vets Now provide evening and weekend cover for vet practices across the UK<br />They also offer an “on call” emergency service for pets<br />Vets Now was launched in 2001 by veterinary surgeon Richard Dixon<br />
  3. 3. Vets Now social media aims<br />Increase engagement and communication between Vets Now practitioners<br />Provide an educational resource for veterinary practitioners<br />Sell more training courses<br />Recruit more staff<br />
  4. 4. Solution: VETECC online community<br />We identified the need for stakeholders to be able to communicate with each other regardless of the time of day.<br />We built and developed and online community for Vets Now called VETECC (Vet emergency and critical care).<br />
  5. 5. Sharing tips, advice and best practice<br />The community enables vets to talk to each other and share tips, advice and best practice in a private arena.<br />The site also contains both professional and educational training resources and information. <br />
  6. 6. Promoting Vets Now events and training<br />The community offers a space to share news from the industry and to advertise Vets Now events and training courses.<br />
  7. 7. www.freshnetworks.com<br />ROI from the VetECC community<br />VetECChas produced 10 direct job applications for work with Vets Now in just 3 months.<br />Projected ROI (from recruitment) £21,000per year.<br />
  8. 8. www.freshnetworks.com<br />Saving costs on communication<br />The Vets Now weekly e-news has replaced the monthly printed newsletter. <br />Saving of £14,400 per year.<br />
  9. 9. www.freshnetworks.com<br />Increasing event and training bookings<br />600<br />clicks-throughs to Vets Now training and events.<br />
  10. 10. www.freshnetworks.com<br />Encouraging discussion<br />60%of users are signing in daily<br />95%<br />Are signing in at least once a week <br />
  11. 11. www.freshnetworks.com<br />Increasing engagement<br />Low bounce rate of 20% <br />Average time on site <br />9mins<br />
  12. 12. www.freshnetworks.com<br />Client quote<br />“Freshnetworks has been an integral part in allowing us to develop our online presence.  <br />They provided support throughout their entire process, but in particular their structured approach to planning and strategy ensured that our community delivered and met the needs of our members.”<br />Lisa Rob, Head of Veterinary Resourcing, Vets Now<br />
  13. 13. © Copyright FreshNetworks 2010<br />

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