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Young Professional(s)
       A New Name
The Process

 Meeting 1     Meeting 2       Meeting 3
 Competitive      Name           Voting
   Analysis    Development  ...
Competitive Analysis
Meeting 1
Goals
• See what other cities are doing
• Differentiate Columbus initiative from other citie...
Name Development
Meeting 2
Goals
• Ideation - come up with name ideas
• Create a list of the 10 best names
• Push the conv...
Voting - Name Finalization
Meeting 3
Goals
• Present the names to the commission
• Take a vote on the names
• Tally the vo...
Young Professional(s)
       A New Name
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Renaming YP (Process Overview)

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The process for developing a name that would replace the term "young professional" for Columbus, Ohio's attract and retain initiative.

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Renaming YP (Process Overview)

  1. 1. Young Professional(s) A New Name
  2. 2. The Process Meeting 1 Meeting 2 Meeting 3 Competitive Name Voting Analysis Development Name Finalization
  3. 3. Competitive Analysis Meeting 1 Goals • See what other cities are doing • Differentiate Columbus initiative from other cities • Position our city to our target audience • Create a naming platform
  4. 4. Name Development Meeting 2 Goals • Ideation - come up with name ideas • Create a list of the 10 best names • Push the conversation online • Name presentation strategy (to the rest of the commission)
  5. 5. Voting - Name Finalization Meeting 3 Goals • Present the names to the commission • Take a vote on the names • Tally the votes and finalize the name
  6. 6. Young Professional(s) A New Name

The process for developing a name that would replace the term "young professional" for Columbus, Ohio's attract and retain initiative.

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