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South by Southwest 2012
Whatis SXSW?
South by Southwest: annual music, film and interactive conferences and festival

9th -18th of March in Austin, Texas

3 events in 1: music, film, interactive
Amazingatmosphere
                             Uberpedicab




                      A towncriere for yourtweets




Hootsuite Party Bus
Whatis SXSW Interactive?
The 19th South by Southwest Interactive festival


From the 9th to the 13th of March in Austin, Texas


Recognised as one of the major
annualeventsdedicated to the future digital usage.


Gatheredaround 17 000 participants, 5000 startups
and 200 conferences.
Best Keynotes
Ray Kurzweil, the legendaryvisionary has made an impressive
keynote in front of a hugecrowd about « expandingour
intelligence withoutlimits ». He sharedwith the audience his
vision of the future.




                                      « Whatweseetodayis the
                                      democratisation of
                                      Innovation »




  « You are whatyoueat but youalso are whatyouthink »
Best Keynotes
Ray Kurzweil
Best Keynotes
             Danah Boyd, researcherat Microsoft, made a
             fabulouspresentation about the power of fear in networked
             publics. Shecovered the culture of fear and the consequences of
             visibility.




Conclusion of herkeynote: Replace fear of the
unknownwithcuriosity.




 « Fearisusedconsciously to control public and encourage them to do things. »
Danah Boyd
Keynotes
                               The viewfrominsideRainnWilson’sbrainstemwas
                               the mosthilariouskeynote of SXSW festival. He
                               spoke about bringingaltruism to the web and
                               allowing spiritual conversations.




« Sharing photos and art is the future of the
web »
BestKeynotes
RainnWilson’s
Best Keynotes
            Tim O’Reillyis the founder and CEO of O’Reilly Media.
            Hiskeynotecreate more value thanyou capture.

            Build a sustainable business and a sustainableeconomy.



Hisadvice for young entrepreneur was to
work on stuffthatmatters, beproud of it and
find people that are just as passionate
about whatyou do as you are.




« create value for the society and make the world a better place to fill in the needs. »
The future trends
     was the application thateverybodywasspeaking about and itcouldbe
     the nextbigthing. This application allowsyou to know if one of
     yourfriend, a friend of yourfriends or
     someonewhosharesaffinitywithyouisnearby.Highlightrelies on
     Facebook and the GPS of yoursmartphone.




Last year, Robert ScoblepeggedHighlight as the next “hottestthingat
SXSW,” and severalotherbloggers have sincecrowneditsuch.
The future trends
Interviews with Christian Sutherland-WongfromHIGHLIGHT and
MC SIEGLER fromCRUNCHFUND
The future trends
Local Mind et Forecast applications werealso the big trends of the festival.

Local Mindconsists in asking people already in a location what do
theythink about it and whatis the atmosphere.

Forecastallowspublishingwhatyouwill do tonight/tomorrow and
yourfriendscanchoosewhether to accompanyyou by clicking on me too.
The future trends
The « what if » experience: Pepsico has initiatedthisproject by providing participants
a digital pen and a notebook. Anythingwritten in the small book isembed by the pen
and itistranscribed as data whichwillthenbeexploited by Pepsico.
The winner of Start-up Bus 2012
Cerealize.com, winner of start-up Bus 2012 is a startup thatoffers the ability to
customize the ingredients in itscereal boxes for breakfast. The
personalizationisorchestrated by a highlyvisual interface and
everythingisdelivereddirectlyat home.
Instagramannouncement
Interview of Kevin Systrom, CEO of Instagramwhoannouncedat SXSW
the launch of the application on Android.
SXSW 2012, the year of infectiousoptimism
- This year the biggest trend iswhatcanbedescribed as passive location-basedapps and
services. Tellingusers about relevant people. (based on mutualfriends and
mutualinterests) in the vicinity of offering a way to connectwiththoseusers: Highlight,
Sonar, Glancee, Forecast , Banjo.

- Photo frenzyisn’tjust a passing phase. We’reseeing a consumer movementtoward a
  more visual culture brought on by technology and media. In age of Pinterest ,
  Instagram, Brands need an image strategy

- Social TV whoowns social TV, how to bring brands to the party and how
  differentdepartmentsattelevision networks are becoming more integrated to make
  social more successful.

- Content curation ishere to stay: We’re living in an era of content abundance and
  curation isnow part of the content equation. Check out scoopit special SXSW 2012
Best moments video
Contacts

the social bureau : www.thesocialbureau.com
 Delphine Remy-Boutang: @delphineRB

Orange: www.live.orange.com/ www.live.orange.fr

French Web: www.Frenchweb.fr

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Thesocialbureau sxsw 2012 wrapup for frenchweb slideshare 1

  • 2. Whatis SXSW? South by Southwest: annual music, film and interactive conferences and festival 9th -18th of March in Austin, Texas 3 events in 1: music, film, interactive
  • 3. Amazingatmosphere Uberpedicab A towncriere for yourtweets Hootsuite Party Bus
  • 4. Whatis SXSW Interactive? The 19th South by Southwest Interactive festival From the 9th to the 13th of March in Austin, Texas Recognised as one of the major annualeventsdedicated to the future digital usage. Gatheredaround 17 000 participants, 5000 startups and 200 conferences.
  • 5. Best Keynotes Ray Kurzweil, the legendaryvisionary has made an impressive keynote in front of a hugecrowd about « expandingour intelligence withoutlimits ». He sharedwith the audience his vision of the future. « Whatweseetodayis the democratisation of Innovation » « You are whatyoueat but youalso are whatyouthink »
  • 7. Best Keynotes Danah Boyd, researcherat Microsoft, made a fabulouspresentation about the power of fear in networked publics. Shecovered the culture of fear and the consequences of visibility. Conclusion of herkeynote: Replace fear of the unknownwithcuriosity. « Fearisusedconsciously to control public and encourage them to do things. »
  • 9. Keynotes The viewfrominsideRainnWilson’sbrainstemwas the mosthilariouskeynote of SXSW festival. He spoke about bringingaltruism to the web and allowing spiritual conversations. « Sharing photos and art is the future of the web »
  • 11. Best Keynotes Tim O’Reillyis the founder and CEO of O’Reilly Media. Hiskeynotecreate more value thanyou capture. Build a sustainable business and a sustainableeconomy. Hisadvice for young entrepreneur was to work on stuffthatmatters, beproud of it and find people that are just as passionate about whatyou do as you are. « create value for the society and make the world a better place to fill in the needs. »
  • 12. The future trends was the application thateverybodywasspeaking about and itcouldbe the nextbigthing. This application allowsyou to know if one of yourfriend, a friend of yourfriends or someonewhosharesaffinitywithyouisnearby.Highlightrelies on Facebook and the GPS of yoursmartphone. Last year, Robert ScoblepeggedHighlight as the next “hottestthingat SXSW,” and severalotherbloggers have sincecrowneditsuch.
  • 13. The future trends Interviews with Christian Sutherland-WongfromHIGHLIGHT and MC SIEGLER fromCRUNCHFUND
  • 14. The future trends Local Mind et Forecast applications werealso the big trends of the festival. Local Mindconsists in asking people already in a location what do theythink about it and whatis the atmosphere. Forecastallowspublishingwhatyouwill do tonight/tomorrow and yourfriendscanchoosewhether to accompanyyou by clicking on me too.
  • 15. The future trends The « what if » experience: Pepsico has initiatedthisproject by providing participants a digital pen and a notebook. Anythingwritten in the small book isembed by the pen and itistranscribed as data whichwillthenbeexploited by Pepsico.
  • 16. The winner of Start-up Bus 2012 Cerealize.com, winner of start-up Bus 2012 is a startup thatoffers the ability to customize the ingredients in itscereal boxes for breakfast. The personalizationisorchestrated by a highlyvisual interface and everythingisdelivereddirectlyat home.
  • 17. Instagramannouncement Interview of Kevin Systrom, CEO of Instagramwhoannouncedat SXSW the launch of the application on Android.
  • 18. SXSW 2012, the year of infectiousoptimism - This year the biggest trend iswhatcanbedescribed as passive location-basedapps and services. Tellingusers about relevant people. (based on mutualfriends and mutualinterests) in the vicinity of offering a way to connectwiththoseusers: Highlight, Sonar, Glancee, Forecast , Banjo. - Photo frenzyisn’tjust a passing phase. We’reseeing a consumer movementtoward a more visual culture brought on by technology and media. In age of Pinterest , Instagram, Brands need an image strategy - Social TV whoowns social TV, how to bring brands to the party and how differentdepartmentsattelevision networks are becoming more integrated to make social more successful. - Content curation ishere to stay: We’re living in an era of content abundance and curation isnow part of the content equation. Check out scoopit special SXSW 2012
  • 20. Contacts the social bureau : www.thesocialbureau.com Delphine Remy-Boutang: @delphineRB Orange: www.live.orange.com/ www.live.orange.fr French Web: www.Frenchweb.fr