Atelier Marketing FrenchWeb 11/12/2012 - Groupe de communication oyez (BUT)

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Atelier Marketing FrenchWeb 11/12/2012 - Groupe de communication oyez (BUT)

  1. 1. Improve the in-store sales & marketing with digitals solutions www.oyez.fr 1
  2. 2. BUT in 2012A complete range ... proposed through ... with 3 store conceptof modern products... a network of 217 BUT stores...• Furniture 60% • 220 stores in France • BUT• Appliances 34% • 7 stores in Dom-Tom • BUT Cosy• Decoration 6% • Turnover: ᴊ 1.8bn • BUT City• Funding • 30 million visitors • 6600 employees www.oyez.fr 2
  3. 3. Why installing digital solutions in BUT stores ?Context Solution Application• Internet customers • Multi touch technology • Digital catalog with an better informed (design) XXXL offer• Present Offer • 46 inches Screen (Show) • Customer-oriented• Advising clients selection criteria • User friendly• m2 profitability • Availability and rates in ergonomics (unique client experience)• Surfaces cost in big real time • Real time connection cities with the BUT information system (reactivity) www.oyez.fr 3
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  7. 7. MethodologyIdea Testing Deployment• Very fast prototyping • fast (less than 3 months) • First results analysis Implementation • 975 units (terminals + • Performance measure• strong and creative tablets) partners • Adaptations of the • 2,500 people trained concept• Reactive internal teams www.oyez.fr 7
  8. 8. Results• 175 terminals + 900 tablet installed in 225 stores• Best sellers expertise• Best customers experience• Modernization of the brand• Maximizing profitability by m2• Further increase in sales up to 15%• Up to 13% of sales generated exclusively digital device (on non-exposed) www.oyez.fr 8
  9. 9. Thank you www.oyez.fr 9

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