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Atelier FrenchWeb Design Thinking - Creasenso

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Atelier FrenchWeb Design Thinking - Creasenso

  1. 1. Design & Organisation Atelier FrenchWeb
  2. 2. Entrepreneur + Consultant en agence digitale + Designer indépendant + Agent de designers
  3. 3. Placement de designers freelances 300 talents représentés Agence / Grands comptes / Start-ups 800 missions / an 6 000 000 € redistribués depuis 2003
  4. 4. Creative & Digital Talent Agency Web Motion Image3dID Design Pub Redac
  5. 5. #design
  6. 6. Quel design ? Qu’est ce que le Design ? Un ensemble de processus d’optimisation des points de contact entre une entreprise et ses clients, mêlant intuition et analyse, dans le but de créer un souvenir et donc de la valeur.
  7. 7. Image de marque Expérience utilisateur Marque Communication Produit Intuition Analyse
  8. 8. UX Design Graphic Design Interaction Design Architecture de l’Info Vidéo Design
  9. 9. UX Design Graphic Design Motion Design Interaction Design Architecture de l’Info UI Design Dataviz Demo Rédaction Sound Design Vidéo Design DA Web
  10. 10. #organisation
  11. 11. Quelle organisation ? Ce qui importe n’est pas qui pilote le design, mais bien comment le design est piloté. • Choisir un pilote compétent • Définir des objectifs clairs • Attribuer des moyens cohérents
  12. 12. Quelle organisation ? Le pilote est le partenaire du designer DesignerPilote Valider Challenger Synthétiser Formaliser Proposer Comprendre Brief A / R Livrables Equipe Tester Analyser Insights Feed-backs
  13. 13. Quelle organisation ? Le pilote est la clé de voute du projet, le brief en est une brique essentielle. -  Synthétise -  Sélectionne  -  Dispatch -  Brief -  Challenge  -  Valide  - Contexte - Analyse - Caractéristiques - Benchmark - Planning - Ressources
  14. 14. Quelle organisation ? L’interaction des designers entre eux génère de l’émulation créative DA ID DA Web UI Designer Digital Artist UX Designer
  15. 15. #designer
  16. 16. Quel designer ? Le choix du type de designer est fonction de : • Point de contact / Importance stratégique • Maturité de l’entreprise / Capacité d'investissement • Organisation interne / Compétences de l’équipe Ces critères permettent de déterminer les ressources disponibles (Budget, temps, compétences…) et donc de choisir le type d’organisation en fonction.
  17. 17. Quel designer ? Tous les projets ne sont pas égaux Produit Communication Marque Contenu Fondamental Secondaire En équipe Individuel
  18. 18. Quel designer ? Avec quel type de designer devez-vous travailler ? Designer indépendant Agence extérieure Agence intégrée Designer indépendant Agence extérieure Agence intégrée
  19. 19. Quel designer ? Des designers indépendants pour : démarrer Avantages - Hyper spécialisation - Flexibilité / Réactivité - Coûts Inconvénients - Disponibilités - Scalabilité - Pérennité le logo le contenu la communication
  20. 20. Quel designer ? Des agences extérieures pour : se développer Avantages - Transversalité - Scalabilité - Pro-activité Inconvénients - Objectivité - Coûts - Réactivité la communication le produit
  21. 21. Quel designer ? Une agence intégrée pour : se renforcer Avantages - Culture de marque - Réactivité / Disponibilité - Coûts Inconvénients - Spécialisation - Flexibilité - Motivation le produit la communication le contenu
  22. 22. Quel designer ? La sélection du designer est la phase la plus importante. Bons critères : - Spécialité - Expérience - Style - Compréhension Mauvais critères : - Disponibilité - Tarifs - Références sectorielles - Proximité
  23. 23. #rémunération
  24. 24. Quelle rémunération ? UX Design DA Web Motion Design Indépendant Agence Externe Agence Intégrée 180 230 320 500 600 900 390 430 560 Coûts journaliers moyens arrondis (Salaire + charges en €) Tarifs facturés moyens arrondis (En € HT) Tarifs facturés moyens arrondis (En € HT) Source : Designers Interactifs 2012
  25. 25. Quelle rémunération ? Il ne faut payer ni trop tôt, ni trop tard • Forfaitaire • Echelonné • Au temps passé • Forfait annuel Le paiement d’un acompte est un bon moyen d’instaurer une relation de confiance avec le designer.
  26. 26. Quelle rémunération ? Les droits d’auteur doivent être anticipés Ils sont fonction de l’étendue de l’exploitation des créations • Territoires • Durée • Supports Pour être viable, une cession de droits d’exploitation doit être explicite.
  27. 27. #dos
  28. 28. Do’s Intégrer le projet dans une démarche globale -  Impliquer toute l’équipe avant et après -  Rester cohérent avec les autres points de contact
  29. 29. Do’s Solliciter des spécialistes -  Les couteaux suisses ne sont ni de bons couteaux, ni de bons tournevis -  Pour être les meilleurs, il faut s’entourer des meilleurs -  Dimensionner les coûts en fonction de l’importance des projets
  30. 30. Do’s Bien choisir, bien briefer et faire confiance -  Passer plus de temps à sélectionner LE bon designer -  Le designer doit disposer de toutes les données nécessaires -  Mieux vaut changer de designer que de le contraindre
  31. 31. Do’s Juger selon une grille de lecture objective -  « J’aime / J’aime pas » n’est pas pertinent -  Privilégier des critères objectifs tels que : Symbolique, Lisibilité, Compréhension, Simplicité, Equilibre, Différentiation…
  32. 32. Do’s Faire évoluer et améliorer continuellement -  Le design ne doit pas être une initiative ponctuelle, il doit s'inscrire dans une continuité -  La livraison d’un projet n’est pas la fin, mais le début d’un processus -  Faire > Tester > Ecouter > Modifier > Refaire > …
  33. 33. #donts
  34. 34. Don’ts Considérer le designer comme un fournisseur -  Le designer est le partenaire de l’entreprise -  Pour tirer le meilleur d’un designer, il faut l’écouter -  Le design est un centre de profit et non de coûts
  35. 35. Don’ts Organiser des compétitions non rémunérées -  Faire travailler gratuitement, c’est mauvais pour le karma -  Les meilleurs designer n’acceptent pas ce fonctionnement -  Ce qui aura été produit au rabais durant la compétition servira de base pour le projet.
  36. 36. Don’ts Copier les concurrents au lieu de s’en inspirer. -  La stratégie « Me Too » ne permet pas faire mieux -  Pour challenger un leader il faut modifier les attentes du marché par une stratégie disruptive -  Les meilleures idées à prendre sont utilisées dans des secteurs qui ne sont pas les vôtres.
  37. 37. Don’ts Demander leur avis à des néophytes -  La femme du patron n’est ni experte, ni représentative de la cible -  Les test doivent se faire sur un échantillon représentatif (Minimum 10) -  Plaire à tous le monde ne permet pas de se différentier
  38. 38. Ne détruisez pas, construisez. Ne critiquez pas, organisez. Franck Outlaw

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