PLANiTulsa
Which Way Tulsa
Survey Results

July, 2009
PLANiTulsa Citizen Input

Three formal processes that ensure this guidance is fair and
   complete:
1. Statistically valid...
PLANiTulsa Scenarios

      A TRENDS CONTINUE   B MAIN STREETS




      C NEW CENTERS       D CENTERED CITY
PLANiTulsa Scenarios

                   New Growth
PLANiTulsa Scenarios

                   New Growth
PLANiTulsa Scenarios

                   New Growth
PLANiTulsa Scenarios

                   New Growth
What we have learned

From the Scenario Survey
•   Tulsa is looking for a new direction and does not
    want to stay on t...
Scenario Survey Results
    •   5,887 total responses
         – 4,339 submitted online
         – 1,548 filled out paper
...
PLANiTulsa Scenario Survey Responses

    • A broad cross-section of Tulsa’s ethnic communities were
      represented in ...
PLANiTulsa Scenario Survey Responses

    • Respondents represented the racial and ethnic make-up of
      the city, for t...
Understanding the Validity of the Scenario Survey


Unlike the upfront poll,
   the survey is NOT
   statistically valid.
...
PLANiTulsa Scenario Survey Responses

Responses were very similar using each method

                 What scenario do you...
PLANiTulsa Scenario Survey Responses

Responses were very similar using each method
   What kind of transportation investm...
Area-by-area breakdown of preferred Scenario
                      A     B      C    D
North Tulsa
First Choice          5...
PLANiTulsa Scenario Survey Responses


                            Which scenario do you like the
About half (49%) of     ...
PLANiTulsa Scenario Survey Responses


                              Which scenario do you like the
When asked what       ...
PLANiTulsa Scenario Survey Responses

Respondents also         The scenario that…
ranked D highest     Provides me and my ...
PLANiTulsa Scenario Survey Responses
                     The scenario that…
                 Expands my access to good-
 ...
PLANiTulsa Scenario Survey Responses
                        The scenario that…
                     Builds the kind of ho...
PLANiTulsa Scenario Survey Responses
                       The scenario that…
                  Invests transportation do...
PLANiTulsa Scenario Survey Responses
                       The scenario that…
             Creates a lively and interesti...
PLANiTulsa Scenario Survey Responses
                          The scenario that…
                 Makes it easy for me to...
PLANiTulsa Scenario Survey Responses
                          The scenario that…
                 Results in a future for...
PLANiTulsa Scenario Survey Responses

There was strong support for light rail
and streetcars

               What kind of ...
PLANiTulsa Scenario Survey Responses

Light rail and streetcars received strong
support across age groups

               ...
PLANiTulsa Scenario Survey Responses

And strong support across different
areas of the city
                   Build Light...
PLANiTulsa Scenario Survey Responses

Tulsa North supports expanding the bus
system more than other areas


              ...
PLANiTulsa Scenario Survey Responses

Existing neighborhoods are an important asset, but
there was also support for downto...
PLANiTulsa Scenario Survey Responses

Younger Tulsans were less interested in this sort
of housing than older generations
...
PLANiTulsa Scenario Survey Responses

Younger Tulsans were most interested in
downtown condos or apartments


            ...
PLANiTulsa Scenario Survey Responses

Many people answered that they would prefer to
work downtown or on a main street

  ...
PLANiTulsa Scenario Survey Responses

Younger Tulsans were also more supportive of
working downtown

                 Woul...
PLANiTulsa Scenario Survey Responses

Respondents from different parts of the city also generally
would prefer to work dow...
PLANiTulsa Citizen Input: Overview

Statistically Valid Poll Mid 2008
• The poll was done upfront to define values, identi...
What we have Learned

From the Statistically Valid Poll:
•   Tulsa wants a unified vision of the future – and realized the...
Poll Results

Priorities
Strong Consensus High Priorities
Repairing and maintaining streets     84%
• Clear air and water ...
Poll Results

Priorities (continued)
Strong Consensus High Priorities continued
Keeping young adults in Tulsa             ...
Poll Results

Majority Priorities
Majority priorities:
•    Creating more transportation alternatives like rail or streetc...
What we have learned

From the Workshop Results
Participants were interested in seeing:
• Economic Development largely in ...
Original Chipsets vs. Workshop Results
High average preference for building more multi-family and attached
housing


     ...
Original Chipsets vs. Workshop Results
There was a high preference for mixed-use chips


                     Mixed Use Ch...
Original Chipsets vs. Workshop Results
High Density Chips: Overall, there was a high-degree of comfort with
the higher den...
Original Chipsets vs. Workshop Results
Transit Development: This was a very popular chip across the
workshop maps


  10
 ...
PLANiTulsa Scenario Survey Responses

Conclusions:
• Tulsa has spoken consistently from the beginning.
  There are no big ...
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Whichwaytulsa Survey Results

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Whichwaytulsa Survey Results

  1. 1. PLANiTulsa Which Way Tulsa Survey Results July, 2009
  2. 2. PLANiTulsa Citizen Input Three formal processes that ensure this guidance is fair and complete: 1. Statistically valid poll and stakeholder interviews (1,000 phone interviews) 2. Detailed Mapping Workshops (2,000 participants, 200 maps) 3. Scenario Preference Voting (5,000 responses)
  3. 3. PLANiTulsa Scenarios A TRENDS CONTINUE B MAIN STREETS C NEW CENTERS D CENTERED CITY
  4. 4. PLANiTulsa Scenarios New Growth
  5. 5. PLANiTulsa Scenarios New Growth
  6. 6. PLANiTulsa Scenarios New Growth
  7. 7. PLANiTulsa Scenarios New Growth
  8. 8. What we have learned From the Scenario Survey • Tulsa is looking for a new direction and does not want to stay on the current path • Scenario D is the strong preference from most parts of the city • Scenario C also resonates well • Scenario B is less supported • African Americans tended to choose B / C / D evenly with no strong preference. Other groups leaned more towards D / C. • Younger Tulsans favor D most strongly of all.
  9. 9. Scenario Survey Results • 5,887 total responses – 4,339 submitted online – 1,548 filled out paper • 1.5% of the City’s Population filled out a survey • 58% were between 19 and 49 years of age Respondents by Age 40% 35% 30% 25% 20% 15% 10% 5% 0% Under 19 19 – 29 30 – 49 50 – 64 65 + *Of those who answered question
  10. 10. PLANiTulsa Scenario Survey Responses • A broad cross-section of Tulsa’s ethnic communities were represented in the results What is your ethnicity? Hispanic, Other, 3% African 3% American, 19% Native American, 4% Asian, 1% Caucasian or White, 70% *Of those who answered question
  11. 11. PLANiTulsa Scenario Survey Responses • Respondents represented the racial and ethnic make-up of the city, for the most part 80% 70% 60% 50% 40% 30% 20% 10% 0% African Native Asian Caucasian Hispanic* Other American American or White *Hispanic respondents may also identify as other races
  12. 12. Understanding the Validity of the Scenario Survey Unlike the upfront poll, the survey is NOT statistically valid. It is directionally valid, 21% like a huge focus 4% 15% group. 4% 40% 9% The data is not geographically 3% 24% 1% 21% proportionate. Meaning some areas of town are 3% over-represented Share of Survey and some under. 5% 19% Responses 30% Area’s share of *Of those who answered city population question
  13. 13. PLANiTulsa Scenario Survey Responses Responses were very similar using each method What scenario do you like best, overall? Weighted by 60% 54% Neighborhood 50% 49% 44% 40% 35% Rebase 29% Method 30% 26% 20% 17% 16% 16% All Survey 10% 5% 5% Responses 3% 0% A B C D Citywide
  14. 14. PLANiTulsa Scenario Survey Responses Responses were very similar using each method What kind of transportation investments are important to you? 60% 50% 50% 46% 48% Weighted by Neighborhood 40% 30% 24% 21% Rebase 20% 17% Method 12% 11% 12% 12% 12% 13% 10% 7% 7% 7% 0% All Survey Widen existing Build new roads Improve/expand Build a light Improve Responses roads the bus system rail/streetcar bike/pedestrian Citywide system paths
  15. 15. Area-by-area breakdown of preferred Scenario A B C D North Tulsa First Choice 5% 30% 28% 37% Relatively even support for B, C, D Second Choice 5% 33% 31% 31% Downtown First Choice 1% 10% 12% 77% High Preference for D Second Choice 1% 30% 49% 19% East First Choice 8% 12% 47% 34% Preference for C over D Second Choice 6% 33% 31% 29% Midtown First Choice 1% 12% 23% 64% High Preference for D Second Choice 2% 31% 45% 22% South First Choice 7% 18% 38% 37% Even split between C and D Second Choice 6% 32% 34% 29% Southwest First Choice 5% 16% 37% 42% About even split between C and D Second Choice 11% 30% 33% 26% West First Choice 5% 13% 30% 52% High Preference for D Second Choice 5% 35% 38% 22% All Tulsa First Choice 5% 16% 29% 49% Second Choice 5% 32% 38% 25%
  16. 16. PLANiTulsa Scenario Survey Responses Which scenario do you like the About half (49%) of best, overall? all respondents 50% chose Scenario D as their favorite 40% Another third (29%) 30% chose Scenario C as their favorite 20% 10% 0% A B C D Citywide
  17. 17. PLANiTulsa Scenario Survey Responses Which scenario do you like the When asked what second best, overall? their second choice 50% would be, 38% chose Scenario C and 32% 40% chose Scenario B 30% Scenario A was the least popular overall 20% 10% 0% A B C D Citywide
  18. 18. PLANiTulsa Scenario Survey Responses Respondents also The scenario that… ranked D highest Provides me and my family when responding to with the range of these statements: transportation options 60% 50% 40% 30% 20% 10% 0% A B C D Citywide
  19. 19. PLANiTulsa Scenario Survey Responses The scenario that… Expands my access to good- paying jobs within the city 60% 50% 40% 30% 20% 10% 0% A B C D Citywide
  20. 20. PLANiTulsa Scenario Survey Responses The scenario that… Builds the kind of housing options that I need 60% 50% 40% 30% 20% 10% 0% A B C D Citywide
  21. 21. PLANiTulsa Scenario Survey Responses The scenario that… Invests transportation dollars in the things I care most about 60% 50% 40% 30% 20% 10% 0% A B C D Citywide
  22. 22. PLANiTulsa Scenario Survey Responses The scenario that… Creates a lively and interesting city that attracts and keeps young people 60% 50% 40% 30% 20% 10% 0% A B C D Citywide
  23. 23. PLANiTulsa Scenario Survey Responses The scenario that… Makes it easy for me to access parks, the river, and open space 60% 50% 40% 30% 20% 10% 0% A B C D Citywide
  24. 24. PLANiTulsa Scenario Survey Responses The scenario that… Results in a future for Tulsa that I am excited about 60% 50% 40% 30% 20% 10% 0% A B C D Citywide
  25. 25. PLANiTulsa Scenario Survey Responses There was strong support for light rail and streetcars What kind of transportation investments are important to you? 60% 48% 50% 40% 30% 21% 20% 12% 12% 10% 7% 0% Widen existing Build new roads Improve/expand Build a light Improve roads the bus system rail/streetcar bike/pedestrian system paths Citywide
  26. 26. PLANiTulsa Scenario Survey Responses Light rail and streetcars received strong support across age groups Build Light Rail / Streetcar System 60% 53% 53% 49% 49% 48% 50% 40% 30% 24% 20% 10% 0% <19 20-29 30-49 50-64 65+ City Age Groups
  27. 27. PLANiTulsa Scenario Survey Responses And strong support across different areas of the city Build Light Rail / Streetcar System 64% 59% 60% 53% 48% 50% 43% 44% 38% 40% 33% 30% 20% 10% 0% North DT East Mid South SW West City Areas
  28. 28. PLANiTulsa Scenario Survey Responses Tulsa North supports expanding the bus system more than other areas Improve Existing Bus System 60% 50% 40% 30% 22% 20% 12% 12% 12% 8% 8% 10% 8% 10% 0% North DT East Mid South SW West City Areas
  29. 29. PLANiTulsa Scenario Survey Responses Existing neighborhoods are an important asset, but there was also support for downtown housing What kind of housing would you most want to live in? 60% 52% 50% 40% 30% 20% 19% 20% 9% 10% 0% New single-family Existing single- Townhome or Downtown condo subdivision family apartment on a or apartment neighborhood main street Citywide
  30. 30. PLANiTulsa Scenario Survey Responses Younger Tulsans were less interested in this sort of housing than older generations Existing Single-family neighborhood 61% 60% 60% 56% 52% 50% 38% 40% 31% 30% 20% 10% 0% <19 20-29 30-49 50-64 65+ City Age Groups
  31. 31. PLANiTulsa Scenario Survey Responses Younger Tulsans were most interested in downtown condos or apartments Downtown Condo or Apartment 60% 50% 40% 28% 30% 25% 18% 19% 20% 15% 16% 10% 0% <19 20-29 30-49 50-64 65+ City Age Groups
  32. 32. PLANiTulsa Scenario Survey Responses Many people answered that they would prefer to work downtown or on a main street In what kind of place would you most like to work? 60% 50% 47% 40% 29% 30% 20% 16% 8% 10% 0% Suburban “Main street” Downtown Industrial/office retail/office building park development Citywide
  33. 33. PLANiTulsa Scenario Survey Responses Younger Tulsans were also more supportive of working downtown Would Prefer to Work Downtown 58% 60% 49% 50% 50% 47% 44% 40% 37% 30% 20% 10% 0% <19 20-29 30-49 50-64 65+ City Age Groups
  34. 34. PLANiTulsa Scenario Survey Responses Respondents from different parts of the city also generally would prefer to work downtown (working on a main street was also popular) Would Prefer to Work Downtown 78% 80% 70% 61% 60% 47% 50% 41% 43% 37% 37% 40% 27% 30% 20% 10% 0% North DT East Mid South SW West City Areas
  35. 35. PLANiTulsa Citizen Input: Overview Statistically Valid Poll Mid 2008 • The poll was done upfront to define values, identify priorities, understand hopes and fears and benchmark results. This is a high level look at issues. Workshops: Late 2008 – Early 2009 • The workshops were done to creatively develop a consensus based “picture” of what the community wants the city to look like. This is citizen based planning on maps of the city, area by area, tradeoff by tradeoff. These maps are synthesized into scenarios. Which Way Tulsa Scenario Survey: Mid 2009 • The scenario Preference survey to involve the public in deciding what specific direction the plan should take.
  36. 36. What we have Learned From the Statistically Valid Poll: • Tulsa wants a unified vision of the future – and realized there was more common ground than expected. • Tulsa wants the vision to be implemented this time and not ignored. • The key drivers for the plan are: – Transportation ( Fixing and maintaining what we have, mix of roads and other alternatives, healthy demand for transit – Economy (attracting new industries, creating jobs and job training) – Sustainability (clean air, water and renewable energy) – Addressing the needs of North Tulsa first and better connections throughout the city – Keeping young people in Tulsa
  37. 37. Poll Results Priorities Strong Consensus High Priorities Repairing and maintaining streets 84% • Clear air and water 78% • Improving public education 80% • New economic opportunities and jobs 79% • Improving public safety 76% • Health care 71% Q. For each of the following, please tell me if you believe it is a high, medium or low priority for Tulsa in the future?
  38. 38. Poll Results Priorities (continued) Strong Consensus High Priorities continued Keeping young adults in Tulsa 66% • Renewable energy sources 68% • Harmony among the races 61% • Housing that is affordable 63% • Support for small business and entrepreneurs 64% • Job training for jobs that don't require college 58% Q. For each of the following, please tell me if you believe it is a high, medium or low priority for Tulsa in the future?
  39. 39. Poll Results Majority Priorities Majority priorities: • Creating more transportation alternatives like rail or streetcar 55% • Protecting the character of neighborhoods 52% • Support for large businesses relocating to Tulsa 53% • Preserving historic buildings and architecture 53% • Easing traffic by widening streets 49% Could be majority priorities: • Working with suburbs 46% • Sustainability and green initiatives 45% Q. For each of the following, please tell me if you believe it is a high, medium or low priority for Tulsa in the future?
  40. 40. What we have learned From the Workshop Results Participants were interested in seeing: • Economic Development largely in existing centers • A balance of jobs and housing • More infill development • Transit investment with housing and jobs nearby • Improvements to existing roads • More multi-family and small-lot housing options
  41. 41. Original Chipsets vs. Workshop Results High average preference for building more multi-family and attached housing Housing Types 90% 80% Trend 70% 60% Economic 50% Development 40% N'Hoods and 30% Entrepreneurs 20% Retaining Youth 10% 0% Workshop Average Single Townhome Multifamily Family
  42. 42. Original Chipsets vs. Workshop Results There was a high preference for mixed-use chips Mixed Use Chips Placed 40% 35% Trend 30% Economic 25% Development N'Hoods and 20% Entrepreneurs 15% Retaining Youth 10% Workshop 5% Average 0% Mixed Use Chips
  43. 43. Original Chipsets vs. Workshop Results High Density Chips: Overall, there was a high-degree of comfort with the higher density chips 25 20 Trend 15 Economic Development N'Hoods and Entrepreneurs 10 Retaining Youth Workshop Average 5 0 n ge an od ow lla rb ho nt U Vi r ow bo gh D ei N an rb U
  44. 44. Original Chipsets vs. Workshop Results Transit Development: This was a very popular chip across the workshop maps 10 9 8 7 Trend 6 Economic Development 5 N'Hoods and Entrepreneurs 4 Retaining Youth 3 Workshop Average 2 1 0 t en m op el ev tD si an Tr
  45. 45. PLANiTulsa Scenario Survey Responses Conclusions: • Tulsa has spoken consistently from the beginning. There are no big contradictions between the community input methods. • There is a high degree of unified “vision: Tulsa wants to see a change in direction from the “business as usual” approach.

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