THE FREE SHIPPING EBOOK "Free Shipping Is Better  Than Advertising"
THE VALUE OF FREE SHIPPING OFFERS
2008: 75%  of online shoppers prefer to shop with Internet retailers that offer free shipping
<ul><li>Free shipping  encourages  many shoppers to use the Internet to make purchases.  </li></ul><ul><li>Free shipping i...
Free shipping  promotions help achieve marketing goals:
<ul><li>Increase  public awareness  and attract mass media attention.  </li></ul><ul><li>Build  customer loyalty.  </li></...
7 TYPES OF FREE SHIPPING OFFERS
<ul><li>Free Shipping on Everything </li></ul><ul><li>Free Shipping with a Minimum Order   </li></ul><ul><li>Free Shipping...
TIPS ON RUNNING FREE SHIPPING OFFERS
Make sure your offer  landing page is properly optimized
<ul><li>Emphasize the offer  urgency: </li></ul>
<ul><li>Highlight  exclusivity:   </li></ul>
<ul><li>Make your offer  clear :   </li></ul>
Get  creative  with your free shipping campaign.
<ul><li>Combine a free-shipping offer with the merchant's  green initiative : </li></ul>
<ul><li>Get creative with the  campaign name and wording : </li></ul>
PROMOTE YOUR FREE SHIPPING OFFER
   Poorly planned and executed online promotions can come off as a desperate fire sale that scars a brand's reputation in...
<ul><li>Investigate what type of promotions are / were run by your  competitors .   </li></ul><ul><li>Find places where yo...
OTHER WAYS TO USE FREE SHIPPING OFFER
<ul><li>Use free shipping as a way to encourage shoppers to buy gift cards.   </li></ul>Example : Gap Inc. offers free shi...
<ul><li>Use free shipping to grow your newsletter subscription base.   </li></ul>Example : American Eagle offers free ship...
<ul><li>Use free shipping to start and promote your  viral marketing  campaign.   </li></ul>Example : Offer free shipping ...
FREE SHIPPING SUCCESS STORIES
   Amazon.com
Free shipping is recognized as one of the m ain reasons for Amazon's impressive growth . Amazon has been successfully usin...
<ul><li>Amazon's  aggressive free shipping promotions  have been very effective in  increasing  sales; </li></ul><ul><li>F...
   Zappos.com
Zappos.com customer centric policy (free shipping, free returns and expedited shipping at no additional cost) was the main...
   Sierra Trading Post
Sierra Trading Post has one of the most  creative uses of free shipping  that we have seen. They hide the free shipping co...
CONCLUSION: Free shipping is better than Advertising.   Come up with creative ways to offer, promote and use free shipping...
FOR FULL FREE SHIPPING OFFER RESEARCH, PLEASE REFER TO  FREESHIPPING.ORG   ( http:// www.freeshipping.org / ) AND DOWNLOAD...
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The Free Shipping eBook

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In the Free Shipping eBook we make the argument that the best way to increase sales and turn casual shoppers into loyal customers is with free shipping. Statistics show that free shipping is the promotion that shoppers respond most favorably to. We will show you how effective free shipping can be in reducing abandoned shopping carts and increasing market share.

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  • Use free shipping to grow your newsletter subscription base. Example : American Eagle offers free shipping for shoppers that subscribe to their mailing list.

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The Free Shipping eBook

  1. 1. THE FREE SHIPPING EBOOK &quot;Free Shipping Is Better Than Advertising&quot;
  2. 2. THE VALUE OF FREE SHIPPING OFFERS
  3. 3. 2008: 75% of online shoppers prefer to shop with Internet retailers that offer free shipping
  4. 4. <ul><li>Free shipping encourages many shoppers to use the Internet to make purchases. </li></ul><ul><li>Free shipping is what online shoppers expect to be offered by retailers during the holiday season. </li></ul><ul><li>Free shipping is the most customer centric promotion valued by consumers and the press. </li></ul><ul><li>Free shipping considerably decreases the amount of abandoned shopping carts . </li></ul>
  5. 5. Free shipping promotions help achieve marketing goals:
  6. 6. <ul><li>Increase public awareness and attract mass media attention. </li></ul><ul><li>Build customer loyalty. </li></ul><ul><li>Find new customers . </li></ul>
  7. 7. 7 TYPES OF FREE SHIPPING OFFERS
  8. 8. <ul><li>Free Shipping on Everything </li></ul><ul><li>Free Shipping with a Minimum Order </li></ul><ul><li>Free Shipping on Select Items </li></ul><ul><li>Free Shipping Site-to-Store </li></ul><ul><li>Free Shipping by Delivery Location </li></ul><ul><li>Free Shipping by Membership </li></ul><ul><li>Flat Rate Shipping </li></ul>
  9. 9. TIPS ON RUNNING FREE SHIPPING OFFERS
  10. 10. Make sure your offer landing page is properly optimized
  11. 11. <ul><li>Emphasize the offer urgency: </li></ul>
  12. 12. <ul><li>Highlight exclusivity: </li></ul>
  13. 13. <ul><li>Make your offer clear : </li></ul>
  14. 14. Get creative with your free shipping campaign.
  15. 15. <ul><li>Combine a free-shipping offer with the merchant's green initiative : </li></ul>
  16. 16. <ul><li>Get creative with the campaign name and wording : </li></ul>
  17. 17. PROMOTE YOUR FREE SHIPPING OFFER
  18. 18.  Poorly planned and executed online promotions can come off as a desperate fire sale that scars a brand's reputation in the eyes of consumers .
  19. 19. <ul><li>Investigate what type of promotions are / were run by your competitors . </li></ul><ul><li>Find places where your customers interact and share experiences. </li></ul><ul><li>Make the most of your promotional newsletters. </li></ul><ul><li>Track the social buzz. </li></ul><ul><li>Test, test, test: employ trial and error to see what offers work better than others. </li></ul>
  20. 20. OTHER WAYS TO USE FREE SHIPPING OFFER
  21. 21. <ul><li>Use free shipping as a way to encourage shoppers to buy gift cards. </li></ul>Example : Gap Inc. offers free shipping on all gift cards purchased at Gap.com, OldNavy.com, BananaRepublic.com and Piperlime.com. ( Gap coupons )
  22. 22. <ul><li>Use free shipping to grow your newsletter subscription base. </li></ul>Example : American Eagle offers free shipping for shoppers that subscribe to their mailing list. (via American Eagle coupon ).
  23. 23. <ul><li>Use free shipping to start and promote your viral marketing campaign. </li></ul>Example : Offer free shipping for bringing in a friend: (via Old Navy coupons )
  24. 24. FREE SHIPPING SUCCESS STORIES
  25. 25.  Amazon.com
  26. 26. Free shipping is recognized as one of the m ain reasons for Amazon's impressive growth . Amazon has been successfully using No-Ad strategy (i.e. shifting money from ads to customers through lower prices and free shipping).
  27. 27. <ul><li>Amazon's aggressive free shipping promotions have been very effective in increasing sales; </li></ul><ul><li>Free shipping was Amazon's primary weapon in breaking into new highly competitive markets like shoes and handbags with Endless.com. </li></ul>
  28. 28.  Zappos.com
  29. 29. Zappos.com customer centric policy (free shipping, free returns and expedited shipping at no additional cost) was the main reason the company was named the fastest growing online retailer .
  30. 30.  Sierra Trading Post
  31. 31. Sierra Trading Post has one of the most creative uses of free shipping that we have seen. They hide the free shipping coupon inside their product catalog thus encouraging customers to read is from cover to cover (via Sierra Trading Post coupon codes )
  32. 32. CONCLUSION: Free shipping is better than Advertising. Come up with creative ways to offer, promote and use free shipping to outsmart your competitors and grow your business.
  33. 33. FOR FULL FREE SHIPPING OFFER RESEARCH, PLEASE REFER TO FREESHIPPING.ORG ( http:// www.freeshipping.org / ) AND DOWNLOAD OUR FREE SHIPPING EBOOK P.S. Thanks for watching!

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