Learning Experience Design From Superman

1. Learningexperience DesignFrom supermanSxSW 2013Timothy Parcell@freescribbles #comicsXD

2. THANK YOU. #comicsXD

3. Where is Superman? #comicsXD

4. Where is Brandon Routh? #comicsXD

5. Superman Returns Released in#comicsXD 2006

6. GREEN LANTERN Released in#comicsXD 2011

7. Who are you whosummons fire withoutflint or tinder? #comicsXD

8. There are some that call me... #comicsXD

9. There are some that call me... Tim. #comicsXD

10. #comicsXD

11. I’m the bestthere is atwhat I do andwhat I do besti’snt verynice.James Howlett (aka Wolverine)ﬁrst appearance: Incredible Hulk #181 (1974)art by Chris Bachalo & Tim Townsend #comicsXD

12. How do you define experience design? #comicsXD

13. The craft of building lastingrelationships between people andbrands through a system of positiveinteractions over time. #comicsXD

14. information architecture. #comicsXD

15. information architecture.user experience. #comicsXD

16. information architecture.user experience.usability. #comicsXD

17. information architecture.user experience.usability.research. #comicsXD

18. information architecture.user experience.usability.research.design. #comicsXD

19. information architecture.user experience.usability.research.design.strategy. #comicsXD

20. information architecture.user experience.usability.research.design.strategy.psychology. #comicsXD

21. Baskin-Robbins: Website Redesign Redesign Project: lebronjames.comhome [default | FoM] home [hero | shout promo] 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Web Page Title 1. Hero Tile Web Page Title 6. Footer HOME http://baskinrobbins.com Google When users first arrive to the site via searchhttp://lebronjames.com they will arrive on the home or by typing in the URL, Google This persistent element allows for secondary sections to be served up quickly, allowing page. The majority of the the screen real estate is devoted to a large hero tile which highlights 3-5 secondary audiences quick access to the sections more relevant to them. about us franchising contact us sign in LEBRON JAMES featured pieces of content or product. LIFESTYLE ENTERTAINMENT SPORTS LEBRON COMMUNITY Search 1. Main LOGO 6.1 Social Network links are displayed in an icon fashion to allow users to quickly accessm The a ICE CREAM CAKES THE SCOOP GIFT CARDS LOCATIONS Like <1K 1.1 The hero tile rotates through a carousel of images. The current position and the total number of HEADLINE <H2> of the the brand on the chosen networks. For launch, only Facebook and Twitter will appear. Tweet <500 tiles is represented here via the small dots at the bottom. The current display highlights the first networks can be addedipsum dolor sit amet, Lorem over time as content is available. would promotion. Each small circle is clickable and will jump to the tile in question. consectetuer adipiscing elit. Aenean 6.2 Each of the 3 more robust ligula eget dolor.the Corporate section are represented in the fo commodo sections and Aenean 1.2 In addition to automatically playing at a preset time increment (6-8 seconds depending on the massa. 2. The H amount of copy), users can move their cursor to the outside borders of the screen. When they do 6.3 author | category The flavor dropdown allows users to bypass the navigation and drive directly toThis fla their la so, arrows will appear to indicate that they can click to move to the next tile. By default, these choice. By making any selection within this dropdown, the user will navigate away from arrows will not appear on the screen. current page and be redirected to the selected flavor. autho or som 2. Main Navigation 6.4 displa These lower level links connect to pages that dont live within the browse structure of th The persistent navigation will appear on all pages of the site. Later pages will show that it contains 300 x 250 Ad featur (Medium Rectangle) MAIN HEADLINE <H1> an onstate to show the user where they are at within the site. Additionally, rolling the cursor over any of the primary items (Ice Cream, Cakes, Stay Connected, Gift Cards or Locations) will display 2.1 Faceb a flyout menu to show the sub-sectionsamet, consectetuer Lorem ipsum dolor sit within. This is outlined on the following pages. HEADLINE <H2> to sha adipiscing elit. Aenean commodo ligula eget Lorem ipsum dolor sit amet, align dolor. Aenean massa. See More>> consectetuer adipiscing elit. Aenean 3. Secondary Promotional Areas would #TEAMLEBRON commodo ligula eget dolor. Aenean To highlight ongoing initiatives, Sapient is utilizing 3 secondary promotional tiles that do not massa. animate. author | category sort Most Recent 2.2 Each FLAVOR OF THE MONTH 3.1. The first promotional tile represents the Birthday Club as it is a key component of the CRM/Loyalty @teamlebron Lorem ipsum dolor sit amet, programs that are currently under additional development. A text field allows the user to begin the displa the de Lorem ipsum dolor sit amet, consectetuer registration process by inputing their email address. commodo. consectetuer adipiscing elit. Aenean adipiscing elit. [temp CALL-TO-ACTION> 3.2. The second promotional tile represents the Gift Card program. As the main piece of E-Commerce 300 x 250 Ad functionality and a main section of the site, Sapient recommends highlighting it in a visual fashion (Medium Rectangle) 2.3 Sever as well. same THE LEADERBOARD HEADLINE <H2> post. 4. Local Stores Lorem ipsum dolor sit amet, 1 outsideshot consectetuer adipiscing elit. Aenean lightw BIRTHDAY CLUB GIFT CARD SHOPS NEARBY @teamlebron Lorem ipsum dolor sit amet, Unlike the two previous promo tiles, this one contains more functionality as it utilizes the same commodo ligula eget dolor. Aenean first. O geo-location functionality as dunkindonuts.com to determine the users consectetuer adipiscing elit. Aenean commodo. approximate ZIP code massa. 2 username Boston, MA, 02116 author | category location and displays the address and contact information for that closest location. outsideshot: Lorem outsideshot: Lorem 2.4 The fi 1Broadway, Cambridge, MA 02116 3 furiousgeorge ipsum dolor sit amet, ipsum dolor sit amet, Phone: 718-334-2354 Hours: 9:00-11:00 4.1 As the geo-location can be imprecise, a change location adipiscing consectetuer adipiscing consectetuer option is provided to allow the user to Find More 4 anonymous 2.5 The n customize the address more precisely or switch Aenean commodo elit. Aenean commodo elit. it to their future travel location if that is their intent. ligula eget dolor. Lorem ligula eget dolor. Lorem but no Lorem ipsum dolor sit amet, consectetuer Lorem ipsum dolor sit amet, consectetuer 4.2 For users who are looking for more precise driving dolor sit amet, their current address, a link is ipsum dolor sit amet, ipsum directions from 5 username contro 300 x 250 Ad adipiscing elit. adipiscing elit. provided that will drive to a page where theyconsectetuer adipiscing consectetuer adipiscing can input their street address and be provided with (Medium Rectangle) SEE THE FULL LEADERBOARD CALL-TO-ACTION> CALL-TO-ACTION> Change Location elit. elit. directions via Mapquests API. 2.6 As dis HEADLINE <H2> their s 5. @teamlebron Lorem ipsum dolor sit amet, Social Integration @teamlebron Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo. consectetuer adipiscing elit. Aenean commodo. Lorem ipsum dolor sit amet, will fo Leveraging the social functionality on dunkindonuts.com, social feeds from Facebook or Twitter consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean Follow can be displayed. FACEBOOK TWITTER @teamlebron Lorem ipsum dolor sit amet, massa. 3. Seco consectetuer adipiscing elit. Aenean commodo. author | category @chocoholic Lorem ipsum dolor sit @chocoholic Lorem ipsum dolor sit @chocoholic Lorem ipsum dolor sit 5.1 Users can toggle between the two social networks at anytime by clicking the links here. Currently Repre amet, consectetuer adipiscing elit. amet, consectetuer adipiscing elit. amet, consectetuer adipiscing elit. highlighted is the twitter feed. Aenean commodo ligula eget dolor. Aenean commodo ligula eget dolor. Aenean commodo ligula eget dolor. @teamlebron Lorem ipsum dolor sit amet, and c Aenean massa. #baskinrobbins Aenean massa. #baskinrobbins Aenean massa. #baskinrobbins consectetuer adipiscing elit. Aenean commodo. the ca 2 hours ago 2 hours ago 2 hours ago 5.2 A simple follow/like mechanism allows users to engage with the brand on an ongoing basis. Upon clicking this button, the flows for the respective networks would be followed. i.e., pop-ups, etc. outsideshot: Lorem outsideshot: Lorem the he #baskinrobbins Frequently Asked Questions NUTRITION ipsum dolor sit amet, ipsum dolor sit amet, 300 x 250 Ad Privacy Policy Site Map 5.3 consectetuer adipiscing consectetuer adipiscing Users can rotate through the most recent posts. By default the 3 most recent are displayed. (Medium Rectangle) @teamlebron Lorem ipsum dolor sit amet, elit. Aenean commodo elit. Aenean commodo FACEBOOK TWITTER PINTEREST 5.4 consectetuer adipiscing of Aenean conversations around the brand asLorem ligula eget dolor. Lorem Sapient recommends a potential strategyelit. tracking commodo. ligula eget dolor. opposed ICE CREAM ipsum dolor sit amet, to the only the brands posts as it builds a more engaging presence and gives people the ipsum dolor sit amet, SHOUT SHOUT <H2> CAKES THE SCOOP ABOUT US @teamlebron featured on baskinrobbins.com. This filtering can be adipiscing consectetuer adipiscing perception that they too can be Lorem ipsum dolor sit amet, consectetuer done via Lorem ipsum dolor sit amet, consectetuer hashtags or @replies. Obviously, this approach would require some additional monitoring to be elit. elit. Select an Ice Cream Flavor Create Your Own Birthday Club Media Relations adipiscing elit. Aenean commodo ligula eget dolor. consectetuer adipiscing elit. Aenean commodo. Occasions Events International Aenean massa. Specialties discussed in the future. guest author | music Grab-N-Go Types Promotions & Coupons Franchise Opportunities Nutrition Pies Contact Us FAQs 1500 MORE HAVE RESPONDED. ADD YOUR VOICE > Privacy Policy Terms of Use Mobile Terms & Conditions Site Map Creator Timothy Parcell Creator Timothy Parcell Modified Sat Mar 09 2013 Modified Tue Jun 05 2012 #comicsXD

22. What are comic books to you? #comicsXD

23. Sequential Art. #comicsXD

24. characters. #comicsXD

25. characters.concepts. #comicsXD

26. characters.concepts.style. #comicsXD

27. characters.concepts.style.sensibilities. #comicsXD

28. characters.concepts.style.sensibilities.design. #comicsXD

29. characters.concepts.style.sensibilities.design.art. #comicsXD

30. Are you going to be in trouble? #comicsXD

31. I hope not.All trademarks and copyrights of third parties, including any trademarkedreferenced or represented for historical, scholarly and educational “fair use”purposes only. Individual artists are attributed wherever possible.The opinions presented are solely those of Timothy Parcell and do not reflect theviews or positions of the owners and/or publishers of the comics and producersof other media which are referenced in this presentation.Superman, Action Comics, Batman, Detective Comics, Wonder Woman, GreenLantern, The Flash, Captain Marvel, The Justice League of America, Supergirl,Chloe Sullivan, The Watchmen, Green Arrow, Speedy, Harley Quinn, Lex Luthor,Lois Lane, Apollo, Midnighter, Mr. Majestic are all the trademarks andcopyrights of DC ComicsThe Spirit is copyright and trademark of the Will Eisner Estate.Spider-Man, Captain America, Hyperion, the X-men, Wolverine, X-Force, Cable,X-23 are all trademarks and copyrights of Marvel ComicsArchie, Betty and Veronica are trademarks and copyrights of Archie Comics.Spawn is copyright and trademarks of Todd McFarlaneSteampunk is copyright and trademarks of Cliffhanger (Joe Casey & ChrisBachalo)I am just a huge geek. Please don’t sue me. #comicsXD

32. Betty Cooper& VeronicaLodgeﬁrst appearances:Pep Comics #22 and #26(1941 and 1942)art by Dan Parent #comicsXD

33. Veronica. #comicsXD

34. ehh. #comicsXD

35. ehh.Betty. #comicsXD

36. #comicsXD

37. #comicsXD

38. #comicsXD

39. #comicsXD

40. #comicsXD

41. #comicsXD

42. People assume that time isa strict progression of causeto effect, but *actually* froma non-linear, non-subjectiveviewpoint - its more like abig ball of wibbly wobbly...time-y wimey... stuff.The Tenth Doctor (David Tennant) #comicsXD

43. UBIQUITYart by Alex Ross #comicsXD

44. 1 BRAND THe Adventure Begins! #comicsXD

45. SuperFriends1973-1986 #comicsXD

46. #comicsXD

47. art by Jim Lee #comicsXD

48. Created in 1932 byJerry Siegel and JoeShuster.Jerry was the writer.Joe was the artist. #comicsXD

49. LexLuthorﬁrst appearance:Action Comics #23 (1940)art by David Finch #comicsXD

50. Created in 1932 by Fleischer StudiosJerry Siegel and Joe produced 17 animatedShuster. shorts from 1941-1943.Jerry was the writer. Those films are theJoe was the artist. reason he can fly. #comicsXD

51. art by Joe Bogdanove The K-Metal from Krypton Unpublished (Written in 1940) #comicsXD

52. #comicsXD

53. #comicsXD

54. #comicsXD

55. #comicsXD

56. #comicsXD

57. Values. #comicsXD

58. Truth.Justice.The American Way. art by Jim Lee #comicsXD

59. Truth.Justice.The American Way.(That last one was renounced in 2011) art by Jim Lee #comicsXD

60. Captainmarvelﬁrst appearance:Whiz Comics #2 (1940)SHAZAM! - The magic word that gives young BillyBatson the powers of Solomon, Hercules, Atlas,Zeus, Achilles and Mercuryart by Jeff Smith #comicsXD

61. THORﬁrst appearance:Journey Into Mystery #83 (1962) #comicsXD

62. APOLLO APOllo ﬁrst appearances: Stormwatch #4 (Vol. 2 - 1998) His partner is Midnighter, a Batman clone. #comicsXD

63. MR.Majesticﬁrst appearance:WildC.A.T.s #11 (1994)art by Ed McGuiness #comicsXD

64. Hyperionﬁrst appearances:Avengers #69 (1969) #comicsXD

65. WonderManﬁrst (and only) appearance:Wonder Comics #1 (1940) #comicsXD

66. Detective Comics, INCvs. Brun publicationsﬁrst copyright infringement lawsuitin the comic book industry #comicsXD

67. #comicsXD

68. The Spiritﬁrst appearance:Register & Tribune Syndicates (1940)art by Darwyn Cooke #comicsXD

69. 2 DESIGN When we last left our hero #comicsXD

70. One image can say alot to a person. #comicsXD

71. #comicsXD

72. This is the man whoraised the game. #comicsXD

73. Graphic Novel. #comicsXD

74. A narrative work inwhich the story is toldthrough sequential art. #comicsXD

75. Sequential Art. #comicsXD

76. An art form using atrain of imagesdeployed in sequence. #comicsXD

77. #comicsXD

78. Thispresentation isnot this book. #comicsXD

79. Thispresentation isnot this book.Go read it. #comicsXD

80. This slide is a medium. #comicsXD

81. The Hulkﬁrst appearance:The Incredible Hulk #1 (1962)Originally grey to avoid any confusion over ethnicity.Printing issues caused too much variation so theymade him GREEN.Art by Jack “King” Kirby #comicsXD

82. #comicsXD

83. The Hulkﬁrst appearance: DC: The New FrontierThe Incredible Hulk #1 (1962) 2003-2004Originally grey to avoid any confusion over ethnicity. Written and drawn by Darwyn Cooke.Printing issues caused too much variation so theymade him GREEN. #comicsXD

84. DC: The New Frontier2003-2004Written and drawn by Darwyn Cooke. #comicsXD

85. DC: The New Frontier2003-2004Written and drawn by Darwyn Cooke. #comicsXD

86. Captain Americaﬁrst appearance: Captain America Comics #1 (1941)Art by Jack “King” Kirby #comicsXD

87. Captain AmericAFirst Marvel character to be adapted toanother medium. In 1944 he wasfeatured in a eponymous serial movie.Art by Jack “King” Kirby #comicsXD

88. Fantastic fourﬁrst appearance: Fantastic Four #1 (1961)Art by Jack “King” Kirby #comicsXD

89. Does anyone knowwho this is?Art by Skottie Young #comicsXD

90. STEAMPUNK2000-2002Written by Joe Casey. Art by Chris Bachalo. #comicsXD

91. STEAMPUNK2000-2002Written by Joe Casey. Art by Chris Bachalo. #comicsXD

92. #comicsXD

93. Marvel’sFirst FamilyPrevious Superhero teams like theJustice League and Justice Societyfeatured already established heroesbanding together.Art by Jack “King” Kirby #comicsXD

94. PATTERNS #comicsXD

95. #comicsXD

96. x-men1991-2001. Art by Jim LeeLexLuthorﬁrst appearance:Action Comics #23 (1940) #comicsXD

97. 3 Stories and themes Plot Twists,. action. violence. #comicsXD

98. #comicsXD

99. x-menﬁrst appearance: The X-Men #1 (1961). Art by Roger Cruz.Stan Lee and Jack Kirby continued to build on the success.X-Men is now one of the most proﬁtable franchises in comic books. #comicsXD

100. Giant Size X-menpublished in 1975.Written by Len Wein. Art by Dave Cockrum. #comicsXD

101. Time and Space. #comicsXD

102. "You’re also, wherever possible, looking for an interesting image. But don’t confuse “interesting” with “splashy.” You’re still trying to serve the demands of storytelling, telling the story as clearly and simply as possible. In most forms of narrative, each panel must have a relationship with the panels on either side of it. You’re plotting out a sequence of motion in a series of stills. Imagine it like that, and you may be able to get a better sense of how a story in comics might flow. It’s not a perfect analogy, but it might be worth considering if this is something you’re having trouble with. You’ll develop your own view, approach and methods as you go. Everybody does."Warren Ellis (Writer, The Authority) #comicsXD

103. #comicsXD

104. Space hero meetsMan of the peoplepublished in 1970.Written by Dennis O’Neil. Art by Neal Adams. #comicsXD

105. RelevanceArt by Neal Adams. #comicsXD

106. Educational. #comicsXD

107. SPEEDYMonumental Storyline. A Teen Titan doing drugs!?Written by Dennis O’Neil. Art by Neal Adams. #comicsXD

108. Visual Literacy #comicsXD

109. #comicsXD

110. With great power comesgreat responsiblity. #comicsXD

111. With great power comesgreat responsiblity.Uncle Ben #comicsXD

112. Spider-manﬁrst appearance: Amazing Fantasy #15 (1962)Written by Stan Lee. Art by Steve Ditko. #comicsXD

113. "We can realize that a good product is one that offers a good or memorable narrative that the user will engage with and pass on to others, either by sharing the artifact or talking about it. To create a good product, it is critical to understand our users. The need to involve the user in the design process has made product design a more complex task. However, designers can no longer focus solely on the product: A successful design will take into consideration all of the components in the user product interaction: user, product and context of use."Jodi Forlizzi & Shannon Ford #comicsXD

114. 4 AUDIENCE The villains have the upper hand #comicsXD

115. Film makes you aspectator. Comics makeyou a participant. #comicsXD

116. #comicsXD

117. True Believers! #comicsXD

118. A Death in the Familypublished in Batman #428 (1988)Fans controlled the outcome of the story by votingvia two 800 numbers. Jason Todd lost by 72 votes.(5,343 to 5,271)Art by Jim Aparo. #comicsXD

119. comic book readership: 18-35 years old. #comicsXD

120. Perpetual Intermediates. #comicsXD

121. #comicsXD

122. n00bs #comicsXD

123. n00bs nerds #comicsXD

124. n00bs everyone else nerds #comicsXD

125. #comicsXD

126. #comicsXD

127. #comicsXD

128. 5 Scalability Heroes join forces #comicsXD

129. The originalAlan Scott (aka Green Lantern)ﬁrst appearance: All-American Comics #16(1940) #comicsXD

130. #comicsXD

131. #comicsXD

132. change is risky. #comicsXD

133. The Tough guyGuy Gardner(aka Green Lantern)ﬁrst appearance: Green Lantern #59 (Vol. 2, 1968) #comicsXD

134. THE MARINEJohn Stewart (aka Green Lantern)ﬁrst appearance: Green Lantern #87 (Vol. 2, 1972) #comicsXD

135. THE ARTistKyle Rayner (aka Green Lantern)ﬁrst appearance: Green Lantern #48 (Vol. 3, 1994) #comicsXD

136. change is colorful. #comicsXD

137. #comicsXD

138. THE misunderstoodSimon Baz (aka Green Lantern)ﬁrst appearance: The New 52: Free Comic BookDay Special Edition #1 (2012) #comicsXD

139. change is violent. #comicsXD

140. #comicsXD

141. change is fast. #comicsXD

142. THE HelmetJay Garrick (aka The Flash)ﬁrst appearance: Flash Comics #1 (1940) #comicsXD

143. THE Speed forceBarry Allen (aka The Flash)ﬁrst appearance: Showcase #4 (1956)Art by Francis Manapul #comicsXD

144. #comicsXD

145. 6CONTINUITYGood triumps over evil #comicsXD

146. Crisis of INfinite EarthsPublished 1985-1986 #comicsXD

147. What HappenedDC Comics wanted to reboot its entire universe. TheFlash (Barry Allen) sacriﬁced his life to do it. #comicsXD

148. i’m batmanﬁrst appearance: Detective Comics #27 (1941)Created by Bob Kane & Bill FingersArt by Jim Lee. #comicsXD

149. #comicsXD

150. #comicsXD

151. #comicsXD

152. #comicsXD

153. 11 films. #comicsXD

154. 11 films.5 live action televisions shows. #comicsXD

155. 11 films.5 live action televisions shows.12 animated series. #comicsXD

156. 11 films.5 live action televisions shows.12 animated series.14 animated movies. #comicsXD

157. 11 films.5 live action televisions shows.12 animated series.14 animated movies.25 video games. #comicsXD

158. 11 films.5 live action televisions shows.12 animated series.14 animated movies.25 video games.5 foreign comics. #comicsXD

159. 11 films.5 live action televisions shows.12 animated series.14 animated movies.25 video games.5 foreign comics.6,200+ published stories. #comicsXD

160. What can I dowhere? #comicsXD

161. What does theaudience expect? #comicsXD

162. Will this work overthere? #comicsXD

163. harley quinnﬁrst appearance: Batman: The Animated Series(1992)Art by Bruce Timms. #comicsXD

164. x-23ﬁrst appearance: X-Men: Evolution (2003)Art by Danni Shinya-Lui. #comicsXD

165. #comicsXD

166. #comicsXD

167. 1oneshotEPILOGUESomewhere in a hotel in austin #comicsXD

168. Everything in comicshas to work–or else it fails. #comicsXD

169. Make your brand stand for something. #comicsXD

170. Make your brand stand for something.Get the details right. #comicsXD

171. Make your brand stand for something.Get the details right.Tell a great story. #comicsXD

172. Make your brand stand for something.Get the details right.Tell a great story.Make it simple. #comicsXD

173. Make your brand stand for something.Get the details right.Tell a great story.Make it simple.Make things for your audience. #comicsXD

174. Make your brand stand for something.Get the details right.Tell a great story.Make it simple.Make things for your audience.Know your medium(s). #comicsXD

175. Make your brand stand for something.Get the details right.Tell a great story.Make it simple.Make things for your audience.Know your medium(s).Don’t be afraid to start over. #comicsXD

176. Make your brand stand for something.Get the details right.Tell a great story.Make it simple.Make things for your audience.Know your medium(s).Don’t be afraid to start over.Have Fun. #comicsXD

177. THANK YOU. Timothy Parcell @freescribbles sxsw.tv/cfw #comicsXD