Presented at SxSW Interactive in March 2013.
A geek’s breakdown of the history of comic books and the parallels and principles to modern experience design.
From their shared roots in the 1930s and 40s, with Siegel and Shuster’s Superman ushering in a Golden Age and Chapanis and Fitts establishing the field of experience design through their efforts to redesign airplane cockpits to consider human factors through more modern milestones like Watchmen, Y: The Last Man, Dyson Vacuums and the iPhone, the two fields have helped shaped our culture.
And while Norman coined the term 'user experience' and Nielsen has educated many designers on usability, Lee, Kirby and Eisner can certainly give lessons that any experience designer can apply to their next project to make it more engaging and memorable.
Explore the worlds of the Uncanny X-Men, Spirit, Green Lantern, Zappos and Amazon.com to discover that while the mediums are different, the fun and design are not.