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The Pros and Cons of LinkBait


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The Pros and Cons of LinkBait

  1. 1. The Pros and Cons of LinkBait<br /><br />
  2. 2. The Pros and Cons of LinkBait<br />Many marketers subscribe to a vague idea that "linkbait" is something to be avoided.<br /> Said the young male owner of a wildly popular blog recently: "What's `linkbait’? I always get it mixed up with `jailbait'. <br />I end up imagining a hottie in a skimpy tank top."<br /><br />
  3. 3. The Pros and Cons of LinkBait<br />The disreputable air around the term 'linkbait' is illustrated even though he was obviously trying to be funny during a lively conversation. <br />The practice of deliberately placing inflammatory writing on a blog which is specifically designed to create a firestorm of comments and backlinks is referred to as 'linkbaiting' so you can imagine why it is demonized by some.<br /><br />
  4. 4. The Pros and Cons of LinkBait<br />But hold on... Isn't that every blogger's dream?<br />It may be but it still boils down to one important thing which is relevancy. <br />This is the intangible but very real characteristic which separates good blogs with a solid reputation from the rest.<br /><br />
  5. 5. The Pros and Cons of LinkBait<br />The sentiment on linkbait is not strictly black or white but has many shades of grey. <br />Just like the Toronto Suns Sunshine girl is featured to attract a predominantly male reader demographic, some documents and blog posts are aimed at a particular audience.<br /><br />
  6. 6. The Pros and Cons of LinkBait<br />Linkbait is nothing more or less than written content that attracts a buzz, comments and, above all, links. <br />Whether or not linkbait is good or bad, shady or perfectly ethical depends on two things:<br />1. The main purpose and intent of the blog<br />2. The target of the linkbait post and the submitter's intent<br /><br />
  7. 7. The Pros and Cons of LinkBait<br />A lot of linking is associated with these types of posts and content: <br />Opinion pieces which take the opposite view of popular or universal subject; <br />Guides that are definitive and filled with high value content; <br /><br />
  8. 8. The Pros and Cons of LinkBait<br />Submittals that are of the "exposure" type; <br />Inflammatory pieces intended to defame an organization or person; <br />Titillating dishonest pieces designed to grab links <br />Provocative sexual content.<br /><br />
  9. 9. The Pros and Cons of LinkBait<br />Two definitions of 'linkbait' which are obviously not bad things are definitive guides and controversial opinions. <br />Intelligent controversy not only stops people from becoming complacent but is also guaranteed because of the right to free speech in America. <br />The definitive and high value content in guides is reason enough for this type to deserve links.<br /><br />
  10. 10. The Pros and Cons of LinkBait<br />A controversial piece is only as praisworthy as the motives of the poster. <br />If it is untrue and there to strictly create links it will quickly fall out of favor.<br /><br />
  11. 11. The Pros and Cons of LinkBait<br />"Exposure" type pieces are sure-fire "bait", as well as negative in focus.<br /> While this usually attracts passionate reader interest, both pro and con, it's a risky maneuver; one which can result in a sharp loss of subscribers after the initial reader obsession... <br />Or, possibly, a lawsuit.<br /><br />
  12. 12. The Pros and Cons of LinkBait<br />As far as contoversial pieces go inflammatory posts are on the lowest rung of the ladder.<br /> No matter how you feel about them, if you have ever read tabloid headlines then you should be familiar with this technique. <br />And provocative sexual content seems to make page ranks plummet.<br /><br />
  13. 13. The Pros and Cons of LinkBait<br />There is a point to all of this and that is, that yielding to the shadier temptations associated with "linkbaiting" is playing with fire. <br />The online world is changing fast and furiously and only one strategy will still draw a steady stream of reliable back links in the long run...<br /><br />
  14. 14. The Pros and Cons of LinkBait<br />Personnally written, original high value content.<br /><br />
  15. 15. The Pros and Cons of LinkBait<br />Get YOUR FREE Web Hosting Package at<br /><br />