The 21st-Century CMO: How Digital Marketing is DrivingOrganization TransformationMay 7, 2011 at 2:20 AM The explosive growth of digital marketing is driving a significant organizational transformation in which Chief Marketing Officers (CMOs) can redefine and elevate their role as never before. Todays CMOs now have a broad set of tools to impact and optimize customer experiences and ultimately drive revenue for their company. And thanks to recent advances in closed-loop marketing, CMOs can measure and demonstrate the effectiveness of their digital marketing efforts in terms of customer acquisition, customer retention, and revenue growth. This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges. Request Free!Web Content Management Will Weave Its Way Into MoreEnterprise ApplicationsMay 7, 2011 at 2:20 AM WCM investments will continue to be a priority for a majority of firms surveyed, because of customer experience, operational, and eBusiness goals. The survey shows that enterprises no longer see WCM systems as silos; rather, they increasingly want to integrate WCM with other enterprise applications, such as analytics, social networking, and rich media management. In addition, marketing and eBusiness organizations have gained a stake in WCM responsibilities, sharing them with IT. Overall, maturity appears to be increasing, leading organizations to consider their next-generation WCM strategies. Request Free!
Consulting MagazineMay 7, 2011 at 1:20 AM Serving this highly competitive profession, their mission is to go inside the thinking of top consulting firm leaders and deliver unique access to the people that shape consultings future. Consulting Magazine delivers a variety of industry events, one- on-one interviews with newsmakers, in-depth article profiles and of course, their Top 25 Consultants, a look at the movers and shakers in the marketplace. Request Free!Gates V-Belts: Engineered for PerformanceMay 6, 2011 at 8:20 PM While two V-belts may look similar, the engineering and design processes used to create them vary, leading to critical differences in performance and belt life. Backed by 100 years of experience, Gates V-belt systems are constructed to outperform the competition. Download the guide to learn about the features that make Gates V- belts unique. Request Free!Taking the Performance Review Process from Painful toProductiveMay 6, 2011 at 6:50 PM This eGuide explains how forward-thinking SMBs are discovering automated performance review and goal management solutions that not only take the pain out of the process, but actually drive better employee performance. Request Free!
Driving Success: The Incredible Power of Company-wide GoalAlignmentMay 6, 2011 at 6:50 PM Learn how to position your workforce and your company for success with this complimentary eGuide, “The Incredible Power of Company-wide Goal Alignment.”Effectively leverage your talent to realize increased productivity and profitability with automated solutions. Request Free!Traffic Generation for the Mainstream Ethernet Market for Testand Measurement Equipment VendorsMay 6, 2011 at 6:50 PM The in-house development approach of test and measurement equipment vendors fits well with the high-risk environment in which they operate and is perfect for the early adopter market who need to remain on the bleeding edge of technology. But, in order to ensure success in the mainstream market, test and measurement equipment vendors must address the need for more affordable test and measurement solutions. The high cost of network test and measurement equipment means that development engineers often do not have access to the test resources they need. Solutions based on off-the-shelf hardware and software are now possible and provide an opportunity for test and measurement equipment vendors to not only maintain their market and customer base, but even expand their business by making sure that every engineer has access to the test equipment they need. Please note: This offer is for "Vendors" and not "Users" of network equipment/systems. Request Free!
The Missing Link: Driving Business Results Through Pay-for-PerformanceMay 6, 2011 at 6:50 PM Find out which elements you can integrate in your HR process to establish a true pay-for-performance culture. Read this eGuide today! Request Free!