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  1. 1. So what is Internet… True Human Democracy Entertainment Sharing Partcipation Information Empowerment Entrepreneurship Creating opinion Communication
  2. 2. Common terms used in Internet Marketing <ul><li>Unique user </li></ul><ul><ul><li>An unique is a unique individual - consumer visiting a site any point in time </li></ul></ul><ul><li>Active user </li></ul><ul><ul><li>An unique user using a site at least once in a month </li></ul></ul><ul><li>Frequency of users </li></ul><ul><ul><li>Light user </li></ul></ul><ul><ul><li>Medium user </li></ul></ul><ul><ul><li>Heavy user </li></ul></ul><ul><li>Page view </li></ul><ul><ul><li>No of pages of a site viewed – Cumulative </li></ul></ul><ul><li>Time spent – Time spent per user on the site </li></ul>
  3. 3. Common terms used in Internet Marketing <ul><li>Page views </li></ul><ul><ul><li>No of pages of a site viewed – Cumulative </li></ul></ul><ul><li>Time spent </li></ul><ul><ul><li>Time spent per user on the site </li></ul></ul><ul><li>UI </li></ul><ul><ul><li>User Interface </li></ul></ul><ul><li>Navigation </li></ul><ul><ul><li>The art of guiding an user to what he is seeking to look for in a site </li></ul></ul>
  4. 4. Structure of a good portal Light user Medium user Heavy user
  5. 5. Use IAMAI 2009 Data <ul><li>Total Population </li></ul><ul><li>Total Urban population </li></ul><ul><li>Total Internet users </li></ul><ul><li>Age split of users </li></ul><ul><li>Reach of internet in different categories </li></ul><ul><li>( To be filled by Karan) </li></ul>
  6. 6. So what is Digital Marketing <ul><li>By definition </li></ul><ul><ul><li>Marketing through digital means : </li></ul></ul><ul><ul><ul><li>Internet </li></ul></ul></ul><ul><ul><ul><li>Mobile </li></ul></ul></ul><ul><ul><ul><li>Any digital device </li></ul></ul></ul>
  7. 7. Tools of Digital Marketing <ul><li>Website </li></ul><ul><li>Search Engine optimisation </li></ul><ul><li>Search Engine marketing </li></ul><ul><li>SMS </li></ul><ul><li>Email </li></ul><ul><li>Banners – Static Image, Flash banner </li></ul><ul><li>Rich Media </li></ul>
  8. 8. Tools of Digital Marketing <ul><li>Pop up </li></ul><ul><li>Pop under </li></ul><ul><li>Tower banner </li></ul><ul><li>Leader Board </li></ul><ul><li>Ringtones </li></ul><ul><li>Short code </li></ul><ul><li>Text marketing </li></ul>
  9. 9. Role of a website <ul><ul><li>Image builder – Karan hyperlink life style websites 2 of them. Show two bad sites </li></ul></ul><ul><ul><li>Retail Outlet – Karan hyperlink ecommerce websites </li></ul></ul><ul><ul><li>Counselor – </li></ul></ul><ul><ul><li>Guide - Wikepedia </li></ul></ul><ul><ul><li>Research enabler – karan - Informative sites </li></ul></ul><ul><ul><li>An alternative distribution arm </li></ul></ul><ul><ul><li>Interactive sales man </li></ul></ul><ul><ul><li>The new secret – Trust builder </li></ul></ul>
  10. 10. Lets try to categorise sites
  11. 12. E-commerce & Payment Gateways By: D. Narendran
  12. 13. Questions to be answered <ul><li>Why ecommerce </li></ul><ul><ul><li>Give consumer angle answers - how ecommerce is beneficial to consumers in what way </li></ul></ul><ul><ul><li>E commerce is suitable for what type of products / businesses? </li></ul></ul><ul><ul><li>Emerging importance of ecommerce – why companies are adopting it – Is it strategic to business ? </li></ul></ul>
  13. 14. E-commerce <ul><li>Examples of E-Commerce Sites </li></ul><ul><li> – Best E-commerce Overall site. - Give site link </li></ul><ul><li> - Best E-commerce Auction site. – Give site link </li></ul><ul><li>In both above – go through each of them and see if they follow different approaches – observe keenly </li></ul><ul><li> - Best E-commerce site for shopping tools. </li></ul><ul><li> - Best E-commerce guides. </li></ul><ul><li> - Best E-commerce idea for a site. </li></ul><ul><li> – Best site for customer satisfaction </li></ul><ul><li>(TIME MAGAZINE) </li></ul>Electronic commerce or e-commerce refers to a wide range of online business activities for products and services.1 It also pertains to “any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact.”
  14. 15. M-Commerce <ul><li>M-commerce (mobile commerce) is the buying and selling of goods and services through wireless technology- i.e., handheld devices such as cellular telephones and personal digital assistants (PDAs). </li></ul><ul><li>Japan is seen as a global leader in m-commerce. </li></ul><ul><li>Industries Highly using M-Commerce </li></ul><ul><li>Financial Services – Try to find an example to demonstrate the process anddownload and keep it in ur mobile and also send me a a link for me to download also </li></ul><ul><li>Telecommunications. </li></ul><ul><li>Service/Retail. </li></ul><ul><li>Information Services. </li></ul>
  15. 16. Payments Gateways <ul><li>Main Features of Payment Gateway include: </li></ul><ul><li>Software application designed especially for e-commerce, although it can be used to authorize payments in traditional brick and mortar businesses. </li></ul><ul><li>Encryption of payment and personal data. </li></ul><ul><li>Communication between the financial institutions involved and the business and the customer. </li></ul><ul><li>Authorization of payments. </li></ul>A payment gateway is a way to process electronic transactions. Payment gateways provide the tools to process payments between customers, businesses, and banks.
  16. 17. <ul><li>Examples of Payment Gateways </li></ul><ul><li>Amazon payment gateway - lets show it </li></ul><ul><li> – one line what is it ? </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Examples of Privacy Seal – Meaning of this – How does it help </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Examples of Digital Certificates – What do u mean by digital certificate – How does it help </li></ul><ul><li> </li></ul><ul><li> </li></ul>