TECHNOLOGY INNOVATION
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Presented at Thinking Thursday,
January 2013, by Ap...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Why talk about
TECHNOLOGY?
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
The year 2012 brought approximately 17 billion devi...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
…a high-tech experience aligned with the Times Squa...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
.
© 2011 Freeman. All rights Reserved. Proprietary ...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Example of Persona Ecology
The Participant Profilin...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Flexible Digital Banners
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
.
© 2011 Freeman. All rights Reserved. Proprietary ...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & C...
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Resources
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Technology Innovation

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Technology is not only changing lives, it’s changing the way we host events. Learn how technology affects the way we plan for and market events to attendees. Attendees don't pay attention to boring things, so how do we add the "wow" factor? Learn how to incorporate technological innovations in your event.

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Technology Innovation

  1. 1. TECHNOLOGY INNOVATION
  2. 2. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. Presented at Thinking Thursday, January 2013, by April Williams
  3. 3. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. Why talk about TECHNOLOGY?
  4. 4. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. The year 2012 brought approximately 17 billion devices connected to the Internet.
  5. 5. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. Evolution of Note Taking THEN … Pencil/Pen + Notepad NOW … Evernote/Smart Devices Always Synced/Searchable
  6. 6. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. Evolution of Knowledge THEN … Printed Copies/Updated Annually NOW … Internet/Updated by the Minute Accessible Everywhere/Anywhere
  7. 7. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. NOW … Smart Devices/Electronic Signature Emailed Receipts Evolution of the Cash Register THEN … Big Machines/Printed Receipts
  8. 8. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. Evolution of the Cash Register NOW and FUTURE … Apple App
  9. 9. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. Evolution of Navigation NOW … GPS Built Into SmartDevices Always Updated THEN … Paper Maps
  10. 10. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. Evolution of Magazines/Print Advertising Mary Meeker 2013 THEN … Magazines, Snail Mail, Etc. NOW … Instant Downloads to Computer/Smart Devices
  11. 11. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
  12. 12. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. • 48% of children asked for an iPad for Christmas this past year. • 36% of other children asked for the iPad mini for Christmas. • 57% of the U.S. internet population, aged 8-64, are expected to own a smartphone by early 2013 (estimated 142.3 million consumers). • 75% of 12- to 17-year-olds now own cell phones. • 59% of Americans use the Internet and TV simultaneously. • Mobile commerce sites of 84 national retailers saw 77 million unique visitors and booked $52.5 million in sales from Thanksgiving to Christmas, according to mobile site developer Branding Brand. • Approximately 2.4 billion people are on the Internet every day. • More than 6 million page views per minute on Facebook. • Approximately 50 million tweets per day. • A new member joins LinkedIn every second. Some Simple Statistics
  13. 13. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. Because EVERYTHING We Read on the Internet Is True … Out of the 6 billion people in the world … 4.6 billion own some type of smart device. HOWEVER … Only 4.2 billion own a toothbrush!!
  14. 14. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. Because EVERYTHING We Read on the Internet is True….. Out of the 6 billion people in the world…. 4.6 billion own some type of smart device HOWEVER….. Only 4.2 billion own a toothbrush!! What do I do?
  15. 15. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. HOW IS TECHNOLOGY CHANGING EVENTS?
  16. 16. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. • There were approximately 116 million people who attended trade show events in North America in 2012. • Trade shows are spending a staggering $53 billion, which represents about 18% of North America’s marketing budget in 2012. • Trade shows are expected to increase this spending by 12%-15% in 2013. • Sometimes we don’t know what influences us, we just subconsciously perceive it. • Your attendees don’t consider all the elements of an experience--only the most noticeable. The Facts…
  17. 17. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. Mailing lists Social media Brochures Responsive websites/apps Attendees decide to attend based on impulse Attendees decide to attend if their peers do Planners select speakers Attendees choose the speakers Attendees look like clueless vagabonds Wayfinding/digital signage solutions We asked for slides but NEVER got them Collected beforehand Couldn’t always travel LONG MILES Virtual environments Badges were DUMB Badges are INTELLIGENT
  18. 18. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. We Don’t Pay Attention to Boring Things Technology creates emotional WOWs I see the experience. I’m WOWed by the experience. I link that WOW feeling to your brand. That WOW feeling embeds itself in my memory. I remember your brand when it’s time to decide. Technology Impacts Behavior
  19. 19. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. Technology accelerates at a relentless pace … Anything not moving forward … Is moving backward Lexus
  20. 20. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. …a high-tech experience aligned with the Times Square environment. Starbucks, New York City
  21. 21. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. . © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
  22. 22. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. HOW DO YOU ENGAGE YOUR ATTENDEES?
  23. 23. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. Example of Persona Ecology The Participant Profiling™ Process MEMBERS M.I.T. (Members in Training) PROSPECTS (Non-Attendees) VictorSenior Scientist Leaders of ARVO Situational Attendee Repeat Attendee Networker/ Collaborator Funding Seeker Vacationer 1 COMMERCE SEEKERS Prabhash--M.I.T. First-Time Attendee Corporate R&D M.I.T Repeat Attendee Career Change/Focus 2 JianGlobal Researcher Asia2013-2014 Competing Event Attendee 4 ResearcherNot Finding Relevance StephenPharma / Mature Exhibitor Small “Selling” Exhibitor 3 Product Developers & Investors
  24. 24. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. Digital Signage
  25. 25. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. Digital Signage
  26. 26. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. Flexible Digital Banners
  27. 27. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. LEAP Motion Gesture-Driven Interactivity
  28. 28. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. Second-Screen Technology Companion device supplementing primary info delivered by another medium.
  29. 29. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. Mobile Interacts with Digital Signage McDonald’s Pick ‘n Play Experiential advertising in a group setting http://www.youtube.com/watch?v=7u0ij9D5S4Y
  30. 30. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. Technology to Interact with Others Poken/Minglestick Collect and exchange digital info offline via NFC. Flock (by Bump) Share multiple-user photos in a single album .
  31. 31. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. Technology to Interact With Others
  32. 32. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. Near-Field Communication (NFC) Credit card payment via mobile device. Starbucks Mobile App Linked to a mobile phone--money is deposited and used as cash, and rewards are earned.
  33. 33. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. . © 2011 Freeman. All rights Reserved. Proprietary & Confidential.
  34. 34. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.© 2011 Freeman. All rights Reserved. Proprietary & Confidential. INNOVATION distinguishes between a LEADER and a FOLLOWER. Steve Jobs, Apple
  35. 35. © Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. Resources Tech-Em Event Manager Blog Poken LEAP Motion Google Glasses Digital Signage Today

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