1.
Social Media Optimization (SMO)
Programs
@ Freelancers Academy
www.freelancersacademy.com

2.
Caution : If you are looking at this PPT in
a small window, look for the full screen
option !
Life’s much simpler that way !
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3.
“Social networking sites are now officially
more popular than porn sites”
Time Magazine
Some one finally overtook the ‘big
daddy’ of the Internet 
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4.
Some big stats:
Activity on
: Around 65,000 new
videos/day
Activity on Linked-In : 41 new member signups per minute.122 new invitations to join
sent per minute
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5.
If Facebook was a country it would be
the 4th most populated place in the world,
easily beating Brazil, Russia and Japan.
Twitter
year.
makes 51,579,980,746 dollars a
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6.
Flickr, just 4yrs old, hosts more than 3.6 billion
user images.
900000 blogs are created every 24 hours.
In less than 9 months Facebook 100 million
users to the internet.
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7.
Twitter receives over 30 million unique visitors
each month.
It took radio 38 years to reach 50 million
listeners. Terrestrial TV took 13 years to reach
50 million viewers, and it took internet only 4
years to reach 50 million people.
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8.
The biggest brands have
submitted to fans
Coca-Cola’s presence on Facebook
was launched not by the company
itself, but by a pair of fans
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9.
Dell added $3M in additional
sales from traffic
generated by Twitter
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10.
Best Buy now officially has
its customer service team
on Twitter
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11.
Social Media is clearly getting a
lot of attention !
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12.
Expanse of social media
Online social media can play a role not only in
marketing, but also in recruitment, product
development, brainstorming and customer
service.
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13.
In India, the likes of Mallika Sherawat,
Priyanka Chopra, Poonam Pandey have
built a good following on Twitter.
Can this be used to good use by
the brands these celebrities are
endorsing ?
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14.
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15.
Twitter is NOT a US thing any longer. India
is one of the top 10 countries where people
are using Twitter.
Forrester Research predicts that India will have the
third largest population of Internet users by 2015,
after China and the US
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16.
The social media monitoring tool is seeing
a lot of action
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17.
Why is social media more powerful than
advertising
People are a lot more than demographics.
Relationships are MORE
powerful than marketing.
Everyone has their own circle
of trust - people whom they
listen to. Traditional
Marketing cannot do anything
about this.
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18.
Some companies don’t participate in
social media because they think they
will lose control…
What they don’t realize is that
conversations will happen ANYWAYS
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19.
Within digital advertising,
social media is a recent
entry
In fact, the ground rules and success
metric suggestions are just being
formulated.
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20.
How does it score as a
career choice.
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21.
What would be the typical
activities done by SMO professionals.
Managing the 'perception' of brands on social
networking sites . And this may be for international
audiences also.
Managing internal communities
Blogger Outreach :Cultivating relationships with
bloggers in the industry
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22.
Salaries
• 1.5-2 lacs per annum for beginners.
• May rise to 4-7 lacs per annum after 2-3
years.
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23.
Basic skills for a SMO profile
• A marketing bent of mind as you would be taking strategic calls
on how a brand is to be positioned.
• Deep knowledge of social media tools like social
bookmarking, tagging, social networks, etc..
• Exceptional communication skills – listening is crucial. You
would need to constantly 'listen' to the conversations on
various forum pertaining to your brand and then respond
suitably.
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24.
And that’s where our
learning programs come in

www.freelancersacademy.com

25.
Some of the topics that would be covered
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26.
Freelancers Academy
‘Learn with us and then remove
the L’
We cover all the aspects of Digital Marketing and
Mobile app. Development (Instructor –led and online)
programs in Web(Instructor-led and Online)
www.freelancersacademy.com
Mumbai office – 022 65369888
Mobile - 9819607019
www.freelancersacademy.com