Social Media Optimization (SMO)
Programs
@ Freelancers Academy

www.freelancersacademy.com
Caution : If you are looking at this PPT in
a small window, look for the full screen
option !
Life’s much simpler that way...
“Social networking sites are now officially
more popular than porn sites”
Time Magazine

Some one finally overtook the ‘bi...
Some big stats:

Activity on

: Around 65,000 new
videos/day

Activity on Linked-In : 41 new member signups per minute.122...
If Facebook was a country it would be
the 4th most populated place in the world,
easily beating Brazil, Russia and Japan.
...
Flickr, just 4yrs old, hosts more than 3.6 billion
user images.
900000 blogs are created every 24 hours.
In less than 9 mo...
Twitter receives over 30 million unique visitors
each month.

It took radio 38 years to reach 50 million
listeners. Terres...
The biggest brands have
submitted to fans

Coca-Cola’s presence on Facebook
was launched not by the company
itself, but by...
Dell added $3M in additional
sales from traffic
generated by Twitter

www.freelancersacademy.com
Best Buy now officially has
its customer service team
on Twitter

www.freelancersacademy.com
Social Media is clearly getting a
lot of attention !

www.freelancersacademy.com
Expanse of social media

Online social media can play a role not only in
marketing, but also in recruitment, product
devel...
In India, the likes of Mallika Sherawat,
Priyanka Chopra, Poonam Pandey have
built a good following on Twitter.
Can this b...
www.freelancersacademy.com
Twitter is NOT a US thing any longer. India
is one of the top 10 countries where people
are using Twitter.
Forrester Resea...
The social media monitoring tool is seeing
a lot of action

www.freelancersacademy.com
Why is social media more powerful than
advertising
People are a lot more than demographics.
Relationships are MORE
powerfu...
Some companies don’t participate in
social media because they think they
will lose control…
What they don’t realize is tha...
Within digital advertising,
social media is a recent
entry
In fact, the ground rules and success
metric suggestions are ju...
How does it score as a
career choice.

www.freelancersacademy.com
What would be the typical
activities done by SMO professionals.
Managing the 'perception' of brands on social
networking s...
Salaries
• 1.5-2 lacs per annum for beginners.
• May rise to 4-7 lacs per annum after 2-3
years.

www.freelancersacademy.c...
Basic skills for a SMO profile
• A marketing bent of mind as you would be taking strategic calls
on how a brand is to be p...
And that’s where our
learning programs come in


www.freelancersacademy.com
Some of the topics that would be covered

www.freelancersacademy.com
Freelancers Academy
‘Learn with us and then remove
the L’
We cover all the aspects of Digital Marketing and
Mobile app. De...
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Social Media Marketing course at Freelancers Academy

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Social Media Optimization, Integrated Digital Marketing course, Online Marketing, Internet Marketing, Web Marketing, Mobile app development courses, Learn and Earn, Sem, Seo, social media marketing. Learn with Freelancers Academy and Earn with us too. Job opportunities across various verticals. to know more call on 022 65369888. Or visit us on www.freelancersacademy.com

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Social Media Marketing course at Freelancers Academy

  1. 1. Social Media Optimization (SMO) Programs @ Freelancers Academy www.freelancersacademy.com
  2. 2. Caution : If you are looking at this PPT in a small window, look for the full screen option ! Life’s much simpler that way ! www.freelancersacademy.com
  3. 3. “Social networking sites are now officially more popular than porn sites” Time Magazine Some one finally overtook the ‘big daddy’ of the Internet  www.freelancersacademy.com
  4. 4. Some big stats: Activity on : Around 65,000 new videos/day Activity on Linked-In : 41 new member signups per minute.122 new invitations to join sent per minute www.freelancersacademy.com
  5. 5. If Facebook was a country it would be the 4th most populated place in the world, easily beating Brazil, Russia and Japan. Twitter year. makes 51,579,980,746 dollars a www.freelancersacademy.com
  6. 6. Flickr, just 4yrs old, hosts more than 3.6 billion user images. 900000 blogs are created every 24 hours. In less than 9 months Facebook 100 million users to the internet. www.freelancersacademy.com
  7. 7. Twitter receives over 30 million unique visitors each month. It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million viewers, and it took internet only 4 years to reach 50 million people. www.freelancersacademy.com
  8. 8. The biggest brands have submitted to fans Coca-Cola’s presence on Facebook was launched not by the company itself, but by a pair of fans www.freelancersacademy.com
  9. 9. Dell added $3M in additional sales from traffic generated by Twitter www.freelancersacademy.com
  10. 10. Best Buy now officially has its customer service team on Twitter www.freelancersacademy.com
  11. 11. Social Media is clearly getting a lot of attention ! www.freelancersacademy.com
  12. 12. Expanse of social media Online social media can play a role not only in marketing, but also in recruitment, product development, brainstorming and customer service. www.freelancersacademy.com
  13. 13. In India, the likes of Mallika Sherawat, Priyanka Chopra, Poonam Pandey have built a good following on Twitter. Can this be used to good use by the brands these celebrities are endorsing ? www.freelancersacademy.com
  14. 14. www.freelancersacademy.com
  15. 15. Twitter is NOT a US thing any longer. India is one of the top 10 countries where people are using Twitter. Forrester Research predicts that India will have the third largest population of Internet users by 2015, after China and the US www.freelancersacademy.com
  16. 16. The social media monitoring tool is seeing a lot of action www.freelancersacademy.com
  17. 17. Why is social media more powerful than advertising People are a lot more than demographics. Relationships are MORE powerful than marketing. Everyone has their own circle of trust - people whom they listen to. Traditional Marketing cannot do anything about this. www.freelancersacademy.com
  18. 18. Some companies don’t participate in social media because they think they will lose control… What they don’t realize is that conversations will happen ANYWAYS www.freelancersacademy.com
  19. 19. Within digital advertising, social media is a recent entry In fact, the ground rules and success metric suggestions are just being formulated. www.freelancersacademy.com
  20. 20. How does it score as a career choice. www.freelancersacademy.com
  21. 21. What would be the typical activities done by SMO professionals. Managing the 'perception' of brands on social networking sites . And this may be for international audiences also. Managing internal communities Blogger Outreach :Cultivating relationships with bloggers in the industry www.freelancersacademy.com
  22. 22. Salaries • 1.5-2 lacs per annum for beginners. • May rise to 4-7 lacs per annum after 2-3 years. www.freelancersacademy.com
  23. 23. Basic skills for a SMO profile • A marketing bent of mind as you would be taking strategic calls on how a brand is to be positioned. • Deep knowledge of social media tools like social bookmarking, tagging, social networks, etc.. • Exceptional communication skills – listening is crucial. You would need to constantly 'listen' to the conversations on various forum pertaining to your brand and then respond suitably. www.freelancersacademy.com
  24. 24. And that’s where our learning programs come in  www.freelancersacademy.com
  25. 25. Some of the topics that would be covered www.freelancersacademy.com
  26. 26. Freelancers Academy ‘Learn with us and then remove the L’ We cover all the aspects of Digital Marketing and Mobile app. Development (Instructor –led and online) programs in Web(Instructor-led and Online) www.freelancersacademy.com Mumbai office – 022 65369888 Mobile - 9819607019 www.freelancersacademy.com

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