1.
Search Engine Optimization
Programs
@Freelancers Academy
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2.
Caution : If you are looking at this PPT in a
small window, look for the full screen option !
Life’s much simpler that way !
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3.
Myth #1
“SEO is for technical
people"
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4.
Myth #2
SEO is largely submission to
search engines. It is monotonous"
Seriously, which world do you
inhabit. Very little time of a SEO
professional goes into this
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5.
SEO is an integral part of
digital advertising
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6.
Understanding target audience search behavior
and category competition is the foundation of a
planned SEO activity.
That’s why it is not a ‘technical’
activity.
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7.
At the implementation level, SEO is
sometimes at tussle with creatives
A fine balance needs to be
achieved
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8.
The category as a career
choice...
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9.
Education is not a barrier to achieve
success in this category. Ample
opportunities for freelancing.
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10.
Fifteen years back, the world started
outsourcing software service to India.
Seven year back, it was BPO.
Today, the world outsources SEO
to India. Look at the client list of
some specialist agencies in India
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11.
There are some SEO skills which are
plain vanilla
Basic knowledge of HTML and meta tag family.
Thorough understanding of how search engines algorithms
work (Google, Yahoo!, & MSN). Staying on top of latest
developments.
Experience with link building, article & PR submission and
RSS feeds.
Being able to write well : You'll need to write web page copy,
press releases, case studies, newsletters, and blog posts.
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12.
Some advanced skills
Knowledge of various Content Management Systems is a
Plus- this ensures good results with CMS backed sites.
Understanding of site analytic tools (e.g. WebTrends, Google
Analytics
And some finer stuff which is always welcome
# how to make another site WANT to link to me
# how to write an additional page on a certain topic without
looking like a spammer
# how to leverage news coverage
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13.
Example of an actual profile
• The ideal candidate will have experience performing
SEO using a variety of analytics tools, and be
comfortable working with cross-functional teams.
• Understand the major factors that influence organic
search crawling, indexing and keyword ranking. Always
be up to date on the latest trends and best practices in
the industry.
• Perform search engine optimization activities, including
but not limited to: keyword research and ranking
analysis, competitive market analysis, keyword friendly
copywriting, and analysis of our site’s implementation of
SEO best practices.
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14.
Example of an actual profile
• Work with IT, Web and Marketing teams to implement site
architecture, page content, blogging strategy, meta tags,
and press release changes for best practices.
• Research, identify, and establish link partnerships with
web sites within our space.
• Track metrics, including referrals, link popularity, rankings,
and saturation. Proactively present program
recommendations and quantified benefits in order to
advance program goals and objectives.
• Coordinate with management of paid search programs for
Blue Nile to understand and optimize SEO in light of SEM
activities.
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15.
Salaries
1.5 – 2 lacs per annum in the beginning.
•Would rise to 5-7 lacs per annum after say 3-4 years
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16.
Here is where we come
in :)
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17.
Some of the things we will cover
the ‘Basic’ level
• Basic differences between the way Google,
Yahoo and MSN ranks web pages.
• What kinds of keywords are easier to optimize.
How to judge competitiveness of a keyword.
• How is SEO implemented in CMS packages.
• Common on-page SEO mistakes
• How is usability and information architecture
linked to SEO ? What do search engines like
• Vertical seo : mobile, local and international
• How to make a SEO Maintenance Plan.
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in

18.
Some of the topics we will cover in
the Advanced level
• Digital Asset Management for the site : Going
beyond the traditional text SEO
• Recent changes which have made it possible to
make Flash files search engine friendly.
• Case studies of websites which have unique tech
issues where fixing of meta tags and SEO friendly
content is not the only factor to get top ranks
• SEO writing and Information planning for large
content driven websites
• Working with sub-domains
• Working with Google Webmaster tools
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19.
Some of the topics that would be covered
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20.
Freelancers Academy
‘Learn with us and then remove
the L’
We cover all the aspects of Digital Marketing and
Mobile app. Development (Instructor –led and online)
programs in Web(Instructor-led and Online)
www.freelancersacademy.com
Mumbai office – 022 65369888
Mobile - 9819607019
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