Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SEM, Search Engine Marketing course at Freelancers Academy

Search Engine Marketing programs, Search Engine Optimization course, Integrated Digital Marketing course, Online Marketing, Internet Marketing, Web Marketing, Mobile app development courses, Learn and Earn, Sem, Seo, social media. Search Engine Marketing Learn with Freelancers Academy and Earn with us too. Job opportunities across various verticals. to know more call on 022 65369888. Or visit us on

  • Login to see the comments

SEM, Search Engine Marketing course at Freelancers Academy

  1. 1. Search Engine Marketing Programs @ Freelancers Academy
  2. 2. Caution : If you are looking at this PPT in a small window, look for the full screen option ! Life’s much simpler that way !
  3. 3. Google made around $16 million last quarter. 99 percent of that was from search.
  4. 4. Search Engine Marketing is an integral part of online advertising today.
  5. 5. How does it score as a career choice ?
  6. 6. Where else would you get 'live, asit-happens' insight on market response to a brand.
  7. 7. Where else is there a bewildering gap in demand and supply
  8. 8. Isn't ALL advertising headed towards a contextual, dynamic pricing based environment Why not 'live' this right now by becoming a SEM specialist
  9. 9. Fifteen years back, the world started outsourcing software service to India. Seven year back, it was BPO. Today, the world outsources SEM to India. Look at the client list of some specialist agencies in India.
  10. 10. Basic Skills required • Strong in numerical and verbal These are the 'Math' and the 'English' section in the typical aptitude tests. Verbal because one needs to constantly think of the words which represent the intent of the consumer.Numeric because one would needs to constantly evaluate the ROI of potential alternatives.Bidding is the name of the game. • Marketing bent of mind You would be given a target audience and then its your job to find out the kind of sites he would visit, the search terms he would use, etc….Basically what a person does online.
  11. 11.   Basic skills required  Advanced Usage of Office tools, most importantly Excel  you would need to pull meaningful trends out of various  sets of data that can be used to construct reports for  internal teams or external clients.   Any MBA degree (better if it has a marketing slant to it) can be a good leverage here. Not just marketing, anything to do with human psychology also for example would be a good fit.
  12. 12. At the end of the day, you are accountable for  the profits  of your campaign.  So that 'owning up'  and the 'buck stops  with me' spirit has to  be there.
  13. 13. Salaries • 1.5 to 2 lacs per annum to start off with • Can rise to 5 to 8 lacs per annum after 34 years of experience.
  14. 14. For the MBA aspirants • If you are looking to get experience before pursuing a  MBA (Marketing) kind of degree, a SEM profile job is  ideal. Where else would you get real-time feedback on  how brands respond to marketing tactics. And you can  make changes and see the results for yourself ! • In fact, you may decide not doing a MBA degree at all 
  15. 15. Our programs for SEM
  16. 16. Basic programs for Students and Working Professionals – Some of things we will cover •Allocating costs between Search, contextual and Placement targeting. •Effective selection and qualification of keywords (Popularity, Specificity, BroadWords) •Ad Copy writing basics (Key elements of message, Call to action, Persuasion inside messaging and Innovations in messaging) •Advanced Targeting techniques. • Elements of Quality Score and how they are interconnected. •A walk-through of the main non-Google search engine alternatives : Yahoo, Bing, Baidu
  17. 17. Advanced programs for working professionals – Some of the things we will cover • Advanced campaign optimization techniques to increase the CTRs & maximize the ROI. • Non-traditional methods : Audio, Mobile, Video and Print, Radio, TV • How to Sync Adwords and Analytics • Creating E-com Goals and Funnels to analyze the campaigns • A detailed walk-through of the major non-Google search engines.
  18. 18. Do you belong to one of the below ? You need to get into SEM then ! • Traditional marketing folks - If you want to be feared among your brethen and be more 'useful' to your employer  • Graduates who want to do a post-graduate in a marketing stream : Get into SEM and get valuable pre-MBA experience. • Graduates across streams who want to get into the rapidly growing digital space.
  19. 19. Some of the topics that would be covered
  20. 20. Freelancers Academy ‘Learn with us and then remove the L’ We cover all the aspects of Digital Marketing and Mobile app. Development (Instructor –led and online) programs in Web(Instructor-led and Online) Mumbai office – 022 65369888 Mobile - 9819607019