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Best SEM training Institute in Navi Mumbai Offering
Search Engine Marketing Course
www.freelancersacademy.com
• Search engine marketing (SEM) is a form of Internet marketing that
involves the promotion of websites by increasing thei...
SEM COURSE SYLLABUS
• Basics of Paid Search
• In which scenarios is Paid Search used.
• Basics of Targeting.
• Setting up ...
What are the benefits of PPC ?
1.You pay only when interested person clicks
2.PPC enables better targeting of customers
3....
PPC Course Objective?
After completion of the PPC course you would be able to do the following :-
1.Deep understanding of ...
Why FA institute for PPC Course
• FA believes that if you want to be the best at something you have to be trained
by the b...
Freelancers Academy helping students Learn and Earn
Freelancers Academy helping students Learn and Earn
• Freelancers Academy is not your usual SEM training institute. We at ...
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Search Engine Marketing (SEM)

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Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

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Search Engine Marketing (SEM)

  1. 1. Best SEM training Institute in Navi Mumbai Offering Search Engine Marketing Course www.freelancersacademy.com
  2. 2. • Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. • SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
  3. 3. SEM COURSE SYLLABUS • Basics of Paid Search • In which scenarios is Paid Search used. • Basics of Targeting. • Setting up google adwords Account. • Understanding adwords account structure • Optimizing the Adwords Account • Understand adwords algorithm • What is quality score • Why quality score is important • What is CTR ? Why CTR is important ? • How to allocate budgets between Search and content Understanding the Bids Understanding Types of keywords (Broad, Phrases, Exact, Negative Etc). • How do you track campaign performance and optimize the campaign Tracking • Conversion/Performance Creating Display Campaign – Types of display campaign Understanding Ads Placements • Creating different ad group • Using Display planner tools • Creating Text ads • Creating ads • Difference Search & Display campaign settings • Basics of Google Adwords • Types Of campaign (Search & Display) • Difference between Search & Display – Campaign, • Ad Group, Ads, Keywords Etc – Landing Pages • Keyword research and Campaign Structure • How to do comprehensive keyword research, • Keyword match types and Making a tight campaign structure
  4. 4. What are the benefits of PPC ? 1.You pay only when interested person clicks 2.PPC enables better targeting of customers 3.You can choose and control budget 4.PPC would drive more traffic to your site 5.Unlike SEO, PPC can show instant results 6.You can remarket to the customer who has shown interest 7.You can target customers on other social media platforms
  5. 5. PPC Course Objective? After completion of the PPC course you would be able to do the following :- 1.Deep understanding of PPC 2.How to successfully implement the strategies for your PPC Campaign. 3.How to minimize your ppc budget 4.PPC hacks and shortcuts 5.Analysing report and improving your PPC Campaign 6.How to pitch to clients and convert them 7.Reports to be sent to the clients.
  6. 6. Why FA institute for PPC Course • FA believes that if you want to be the best at something you have to be trained by the best. We ensure that we get the best of industry trainers to conduct our PPC course. • We also stress on providing live project implementation experience so that students can first learn and then start earning immediately. We integrate the latest trends in PPC at our institute. • This passion for providing quality education has made us the best PPC institute in Navi Mumbai (Vashi).
  7. 7. Freelancers Academy helping students Learn and Earn
  8. 8. Freelancers Academy helping students Learn and Earn • Freelancers Academy is not your usual SEM training institute. We at Freelancers Academy help students get exposure to live projects. • We also ensure our students can get freelancing opportunities in module that they are most comfortable in. • Today Freelancing is a multi billion dollar industry. It is estimated that by 2020 nearly 40 percent of the population would be freelancing.

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