1.
Integrated Digital Marketing Program
@ Freelancers Academy
www.freelancersacademy.com

2.
Caution : If you are looking at this
PPT in a small window, look for the
full screen option !
Life’s much simpler that way !
www.freelancersacademy.com

3.
Digital Advertising is a shining
career options for today’s
workforce.
www.freelancersacademy.com

4.
Where else is there a bewildering gap
in demand and supply
www.freelancersacademy.com

5.
Isn't ALL advertising headed towards a contextual, dynamic
pricing based environment
Why not 'live' this right now by becoming a digital adv. specialist
www.freelancersacademy.com

6.
Fifteen years back, the world started outsourcing
software service to India. Seven year back, it was BPO.
Today, the world outsources SEM and SEO to India. Look at the
client list of some specialist agencies in India.
www.freelancersacademy.com

7.
The industry requires individuals
with integrated digital marketing
skills.
Why learn digital marketing in
parts..
www.freelancersacademy.com

8.
Why not learn about Search
marketing, social media, affiliate,
mobile, banner and analytics
And know how to use all of these in
an AWESOME digital marketing plan
www.freelancersacademy.com

9.
Online marketing campaigns almost
always work best when one does a
mix of SEM, SEO and SMO
www.freelancersacademy.com

10.
SEM, SEO and SMO are all interrelated
www.freelancersacademy.com

11.
Many campiagn managers
tend to ignore SMO and SEO.
This could be a costly oversight given how
expensive SEM is turning out to be
nowadays
.
www.freelancersacademy.com

12.
Let’s look at the digital
marketing landscape
www.freelancersacademy.com

13.
Search Engine
Marketing (SEO and
SEM)
Social Media
Email and Display
Ads
Qualified
Website
Traffic to a
user
friendly,
aesthetic
site
Mobile Marketing
Ad Networks
www.freelancersacademy.com
Traffic Behavior
analyzed by
Website
Analytics

14.
Organic Vs. Paid
www.freelancersacademy.com

15.
Pay Per Click (PPC)
www.freelancersacademy.com

16.
Social Media
www.freelancersacademy.com

17.
Display Ads
www.freelancersacademy.com

18.
Mobile Marketing
www.freelancersacademy.com

19.
Ad Networks
www.freelancersacademy.com

20.
An awesome website 
www.freelancersacademy.com

21.
Website Analytics
www.freelancersacademy.com

22.
Affiliate Marketing and E-commerce
www.freelancersacademy.com

23.
Some of the topics that would be covered
www.freelancersacademy.com

24.
Job Categories in Web/Mobile Media
 Sales, Business Dev. & Client Servicing
 Online Ad Sales, New Business Acquisition, Account Management, Ad
Network
 Marketing and Product Management
 Online Marketing, Affiliate Marketing, Product Management
 Search & Social Media Operations Management
 SEO, SEM, SMO, SMM, Ad-operations, Web Analytics, Project
Management
 Content & Design
 Content Writing, Web Copy-writing, Graphics Design, Art-Visualization,
User-Interface Design/Experience
 Software/Web/Application Development
 Programming with PHP, Flash, Java, etc. iPhone/BB/FB/ Apps
Development, Games Development
www.freelancersacademy.com

25.
Freelancers Academy
‘Learn with us and then remove
the L’
We cover all the aspects of Digital Marketing and
Mobile app. Development (Instructor –led and online)
programs in Web(Instructor-led and Online)
www.freelancersacademy.com
Mumbai office – 022 65369888
Mobile - 9819607019
www.freelancersacademy.com