In this analysis we take a look at the money back offers that were made available from bookmakers around the UK. Bet 365 came out on top as a bookmaker of the month. See how they stack up against other bookmakers such as Bet365, Ladbrokes, Paddy Power and William Hill.

1. Bet365 Clinch July 2014
Bookmaker Of The Month
Ahead Of Stan James and
William Hill
FIND THE BEST BETTING EVERY DAY AT
FREEBETS.COM

2. Money Back Report June 2014
Leading online betting service Freebets.com’s latest monthly report on money back offers from top online bookmakers rated Bet365 as
Bookmaker of the Month, while Stan James provided Money Back Offer of the Month in July 2014. The result saw Paddy Power knocked off
top spot as Bet365’s array of ongoing daily offers on a variety of sports kept them above their rivals in a month with fewer football fixtures than
normal despite the 2014 World Cup being played in Brazil. Bet365’s Feature Race 4/1 and Channel 4 4/1 racing offers meant that horse racing
punters got a chance of having their money back every single day in July. Their Sky Dogs 2/1 offer, which entitles customers to a risk free bet
when backing a winning Greyhound selection at odds of 2/1 or greater was rated the fourth best offer of the month and also appears in the top
10 money back offers by chance. Internet affiliate, Freebets.com produces its monthly report with analysis comparing money back offers
presented on the website. The Bookmaker of the Month is determined by using an algorithm which gives a cumulative rating for 19 participating
bookmakers. As has been the case since the football season ended, offers regarding other sports have come to the fore. The McGregor v
Brandao UFC promotions from Paddy Power and Boylesports represented a good value proposition for punters, while Paddy’s Money Back if
forward/fullback scores 1st try offers also ranked highly along with Money Back on Nadal, Djokovic, Federer or Murray if the selected player was
knocked out before reaching the Quarter-Final stage of the Wimbledon Tennis Championships.
For the latest free bets offers visit
freebets.com
2

3. The Top 10 Findings From Freebets.com
July 2014 Money Back Offers Report
• Bet365 ranked July 2014 Bookmaker of the Month ahead of Stan James in second place and William Hill in third.
• Paddy Power has won the Bookmaker of the Month accolade eight times, bet365 has won it five times and Ladbrokes once since
monitoring began in May 2013.
• Paddy Power was ranked first for the number of Unique Offers provided (12), edging second placed Boylesports (11) and third placed
Betfair (10).
• Paddy Power ranked first for Total Offers (83), Betfred ranked second (63) and William Hill third (56).
• Stan James’ ‘Money Back if a World Cup game goes to extra time’ is rated Money Back Offer of The Month in July 2014.
• Skybet’s ‘Money Back if the favourite wins’ offer was the most likely free bet trigger in July 2014.
• Total Bookmaker Offers decreased to 567 in July 2014 from 675 in June, the third lowest recorded in 14 months of monitoring.
• Total Unique Offers in July 2014 dropped to 77 from 100, which is below the average (89.5) for the last 12 months.
• Ladbrokes, William Hill and Boylesports were the only bookmakers to promote a Money Back Offer exclusively for Mobile customers.
• July Top Ten Money Back Offers by Chance featured offers for five different sports.
For the latest free bets offers visit
freebets.com
3

4. July 2014 Bookmaker Of The Month
• Despite providing the highest total offers and most unique offers, Paddy Power’s four
month run as bookmaker of the month was finally brought to an end by bet365. The Irish
bookie contributed to seven of the top ten money back offers for the month, but a reduction
in the overall amount of football matches let the Stoke based firm in with their World Cup
Penalty Payback promotion supplementing an already broad range of ongoing
offers. With the absence of Paddy Power in the top three Stan James was able to take
second spot, owing largely to their ‘Money Back if World Cup game goes to extra time’ offer
which represented great value for punters in the knockout phase of the competition, while
William Hill were once again prominent in third place.
For the latest free bets offers visit
freebets.com
4

5. Top 10 Money Back Offers Web & Mobile
For the latest free bets offers visit
freebets.com
5

6. Money Back Offers In July
• Three bookmakers from the 19 assessed in our report, Ladbrokes, William
Hill and Boylesports offered mobile exclusive offers in July 2014, one less
than in the previous month. The mobile offers were centred around Channel
4 Racing on a Saturday and high profile mid-week racing such as
Newmarket’s July meeting and Glorious Goodwood.
• The vast majority of offers from online bookmakers are available to all
For the latest free bets offers visit
freebets.com
6

7. Top Money Back Bookmakers Web
For the latest free bets offers visit
freebets.com
7

8. Top Money Back Bookmakers Web
For the latest free bets offers visit
freebets.com
8

9. For the latest free bets offers visit
freebets.com
9

10. For the latest free bets offers visit
freebets.com
10

11. Money Back Offer Of The Month
• Huge interest in the latter stages of the 2014 World Cup and a generous
offer from Stan James saw the return of a football related promotion to top
spot in July. The offer entitled customers to money back as cash as
opposed to free bets and applied to two popular betting markets on games
which went to extra time, a scenario which was always likely given what
was at stake for the sides involved. However, a reduction in the overall
quantity of football matches resulted in a broad range of sports making the
top ten with UFC offers from Irish firms Boylesports and Paddy Power
completing the top three and a mix of rugby, tennis, Formula 1 and horse
racing making up the remainder.
For the latest free bets offers visit
freebets.com
11

12. July Top 10 Money Back Offers
For the latest free bets offers visit
freebets.com
12

13. Top Money Back Offers July
• The money back offer of the month is determined by the maximum refund value and the
likelihood of the refund criteria occurring. This loads the ranking in favour of bookmakers
offering high maximum refunds. Most money back offers have a ceiling of £25 and £50
which is an appropriate amount for the recreational punter who will be interested in the
following table showing money back offers ranked by the likelihood the trigger will
occur. Here we see Skybet and Ladbrokes occupy the top two slots, while Paddy Power
and Boylesports were tied for third place. Ladbrokes came a close second in this category
with an enticing offer of Money Back if 2nd to a Dermot Weld trained winner available
throughout the Galway Festival towards the end of the month. Plenty of punters will have
picked up free bets against this offer as Weld was named top trainer for the meeting for an
astonishing 28th time.
For the latest free bets offers visit
freebets.com
13

14. Top 10 Offers By Chance
For the latest free bets offers visit
freebets.com
14

15. General Findings
• The total number of Bookmaker Offers available in July 2014 showed a decline on the
previous month, down from 675 to 567. This is some way below the average number of
offers (649) and the third lowest since monitoring began in May 2013. Paddy Power
provided the most offers with 83, bolstered by two offers running for significant periods
during July. Its ‘money back if your horse finishes 2nd or 3rd’ applies to one race every day.
Paddy also provided money back on every stage of the Tour de France if a Frenchman won
the stage. Betfred pipped Betfair into second spot for the most offers with their ‘1-a-Piece’
promotion available on every televised football match in addition to money back on
Natwest T20 Blast Cricket on losing Top Batsman bets if the selection was out for a duck
and their ongoing RPGTV Cashback.
For the latest free bets offers visit
freebets.com
15

16. July Total Bookmaker Offers
For the latest free bets offers visit
freebets.com
16

17. Money Back Offers In July
• The number of Unique offers available in July slipped from the 99 to
77 which is slightly below the average over the past 14 months. One
of the most distinctive features of betting with Paddy Power is the
‘Money Back Special’ and the company makes great efforts to stand
out from the crowd with the sheer variety of offers available. The
Irish bookie provided 12 totally unique money back offers and has
yet to be outdone by any of its rivals on this metric, although with 11
and 10 respectively, Boylesports and Betfred did come close to
ousting Paddy Power as the champion of the money back offers in
July.
For the latest free bets offers visit
freebets.com
17

18. July Total Unique Offers
For the latest free bets offers visit
freebets.com
18

19. About The Analysis
www.freebets.com conducts in-depth analysis of Money Back offers promoted on the websites of leading online bookmakers every month. The
list of monitored bookmakers reads; 10Bet, 188BET, 888sport, bet365, Betfair Sportsbook, Betfred, BetVictor, Betway, Boylesports, Coral,
Ladbrokes, Paddy Power, Sky Bet, Sportingbet, Stan James, Titan Bet, Unibet, William Hill and Winner. The analysis focused specifically on
Money Back offers and other promotions such as bonuses, concessions and guarantees are not included. ‘Money Back’ is a widely accepted
term in the betting industry for real cash and free bet refunds on selected events and markets offered as insurance against a scenario proposed
by the bookmaker. A typical example of Money Back in June was a refund offered on losing World Cup Outright Winner bets if Brazil won the
tournament, i.e ‘Money Back if Brazil Win.’ The report introduced analysis of mobile exclusive offers from 1st July 2013 in addition to those
promoted via bookmakers’ main websites which are available to both web and mobile customers. Retail offers are not included. In order to
determine its Bookmaker of the Month for Money Back Offers, www.freebets.com uses an algorithm which takes into account the number of
offers available, the maximum free bet or cash refund value and the likelihood of the scenario to come true in addition to the number of events
and range of markets which qualify for the offer. The www.freebets.com team draws on over 50 years’ experience in the betting industry to
attribute weightings for the various factors in the formula in order to provide comparative values to the complex array of promotions.
For the latest free bets offers visit
freebets.com
19

20. • DISCLAIMER – whilst every effort is taken to prepare detailed and
accurate information, any third party relying on this information does
so entirely at their own risk.
For the latest free bets offers visit
freebets.com
20