Sales Marketing Plan 2010

207 views

Published on

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
207
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sales Marketing Plan 2010

  1. 1. Sales Marketing Strategy 2010 (Basic Pipeline) sell to new channels to its product range creating the sales channels redesigning the reservation system by which a product is delivered 1st, 2nd geo layers attacking new channels Innovation of the value-delivery system RESERVATION PIPELINE SALES PIPELINE PULL STRATEGY Target Customer PUSH STRATEGY BRAND PIPELINE MARKETING PIPELINE Innovation of products and services matching the new product to customer preferences, needs and wants attracting customers/ end user cognitive stage affective stage behaviour stage awareness liking purchase knowledge preference re-purchase conviction Building Brand Charisma inspire and attract consumers with such passion that they aggressively seek the brand out.

×