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Ad Age Keynote

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fredwilson
fredwilson
Economy & FinanceBusiness
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Earning Your Media
Global Ad Spend
It’s All Up And To The Right
Global Stock Markets
You Can’t Defy Gravity For Long
It’s Time To Start Earning Your Media In Addition To Buying It
Paid vs Earned Media http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html - David Armano
Story Time
KogiBBQ http://twitter.com/kogibbq
Men With Cramps http://dandelion.com/
The Jonas Brothers “ Nabbr has delivered more than 28 million video views in two months for the Jonas Brothers and helped their first single, ‘Mandy,’ reach No. 4 on MTV’s TRL with virtually no radio airplay.” http://gigaom.com/2008/07/02/those-jonas-brothers-sure-do-get-around-online/
Monk-E-Mail http://www.oddcast.com/
The Monk-E-Mail Pitch ,[object Object]
Whopper Sacrifice
A Typical Television Ad Campaign
A Typical Earned Media Campaign
So How Do VCs Work With Agencies?
Venture Capital Funds Startups
Agencies Advise Marketers, Develop Creative, Buy Media
How VCs Can Help
Fund New Kinds Of Agencies To Work With And Possibly Buy
Fund New Kinds of Ad Networks To Buy Media From
Fund Earned Media Platforms To Run Earned Media Campaigns On
Fund Analytics, Measurement, and Reporting
Five “Wild Ass Guesses”
Questions?

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