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Fredrickson Communications 
What Matters 
Joyce Lasecke 
January 28, 2014 
Copyright © 2013 
Fredrickson Communications
2 
Copyright © 2013 
Fredrickson Communications 
Professional skills 
and experience 
Interpersonal skills 
Ability to rep...
3 
Copyright © 2013 
Experience in 
Workplace 
Learning 
Fredrickson Communications
4 
Copyright © 2013 
Fredrickson Communications 
Professional Skills 
• Instructional design—objectives, methods, delivery...
5 
Copyright © 2013 
Fredrickson Communications 
Consulting Skills 
• Attentive listener and great interviewer 
• Resource...
6 
Specific Skills & Experience 
Copyright © 2013 
Fredrickson Communications 
• Writing from scratch 
• Working within a ...
7 
Copyright © 2013 
Fredrickson Communications 
Interpersonal 
Skills
8 
Copyright © 2013 
Fredrickson Communications 
Interpersonal Skills 
Accountability 
Communication 
Conflict Management ...
9 
Copyright © 2013 
Fredrickson Communications 
Versatility
10 
Copyright © 2013 
Fredrickson Communications 
Versatility 
• Project roles—project manager, web develop, visual 
desig...
11 
Copyright © 2013 
Fredrickson Communications 
Ability to 
Represent 
Fredrickson
12 
Copyright © 2013 
Fredrickson Communications 
Knowledge about Us 
• Service areas and deliverables 
• Skills and peopl...
13 
Copyright © 2013 
Demonstrate Core Values 
Fredrickson Communications 
• We are a joy to work with 
• We do what we sa...
14 
Copyright © 2013 
Fredrickson Communications 
Hub Activities 
• Active in one or more professional organizations 
• Ac...
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"What Matters" to us at Fredrickson Communications

  1. 1. Fredrickson Communications What Matters Joyce Lasecke January 28, 2014 Copyright © 2013 Fredrickson Communications
  2. 2. 2 Copyright © 2013 Fredrickson Communications Professional skills and experience Interpersonal skills Ability to represent Fredrickson Versatility and flexibility
  3. 3. 3 Copyright © 2013 Experience in Workplace Learning Fredrickson Communications
  4. 4. 4 Copyright © 2013 Fredrickson Communications Professional Skills • Instructional design—objectives, methods, delivery, evaluation • Content development—writing, editing, structure, design • Project team skills—estimating, planning, status reporting, facilitating meetings • Proficiency with tools of the trade—Articulate Studio, Articulate Storyline, Adobe Captivate, multimedia tools • Understanding and use of profession’s principles and terms • Familiarity with gurus and trends in the field
  5. 5. 5 Copyright © 2013 Fredrickson Communications Consulting Skills • Attentive listener and great interviewer • Resourceful—researches before asking without wasting time • Assertive yet approachable • Curious about the big picture • Able to make suggestions and recommendations • Routinely asks about business objectives • Identifies audience, purpose, scope • Asks client about their expectations and preferences, and adapts to them
  6. 6. 6 Specific Skills & Experience Copyright © 2013 Fredrickson Communications • Writing from scratch • Working within a budget of hours • Working on a project when you are not a SME • Dedicated full-time to project • Gathered information from SMEs • Had others review work; reconciled review comments
  7. 7. 7 Copyright © 2013 Fredrickson Communications Interpersonal Skills
  8. 8. 8 Copyright © 2013 Fredrickson Communications Interpersonal Skills Accountability Communication Conflict Management Responsibility Flexibility Listening Problem solving Relationship management Self-awareness Self-management Appreciative
  9. 9. 9 Copyright © 2013 Fredrickson Communications Versatility
  10. 10. 10 Copyright © 2013 Fredrickson Communications Versatility • Project roles—project manager, web develop, visual designer • Special expertise—measurement and evaluation, interactivity design, user research • Subject areas—leadership, sales, software, product knowledge • Media arts—illustration, narration, acting, musical composition and performance • Deliverables—eLearning, VILT, ILT, podcasts, presentations, job aids
  11. 11. 11 Copyright © 2013 Fredrickson Communications Ability to Represent Fredrickson
  12. 12. 12 Copyright © 2013 Fredrickson Communications Knowledge about Us • Service areas and deliverables • Skills and people within the company • Key clients and projects • Types of initiatives we’ve helped with • Publications, peer groups, community involvement
  13. 13. 13 Copyright © 2013 Demonstrate Core Values Fredrickson Communications • We are a joy to work with • We do what we say we will do • We anticipate needs and obstacles to limit surprises • We are passionate about learning • We make sure everyone wins
  14. 14. 14 Copyright © 2013 Fredrickson Communications Hub Activities • Active in one or more professional organizations • Active on LinkedIn • Blogs regularly • Refers prospective employees

See "What Matters" to us when we are hiring professionals at Fredrickson Communications.

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