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<ul><li>Il était une fois…. </li></ul><ul><li>Un samedi soir, chez des amis </li></ul>
Brian et Jessica dansent Ils se plaisent
Brian n’a jamais vu une fille aussi jolie. Aussitôt, il se met à rêver
Quant à Jessica, elle a des projets elle aussi, mais à plus court terme… Elle aimerait juste quitter cette soirée et aller...
Suspense… <ul><li>Quelle stratégie Brian devra-t-il  </li></ul><ul><li>Suivre pour convaincre Jessica ? </li></ul>
La mauvaise solution… <ul><ul><li>« Jessica, ô mon amour. Toi et moi c’est pour la vie. Veux-tu m’épouser ? » </li></ul></ul>
Résultat probable <ul><ul><li>« T’est pas malade ? Non mais il est pas bien ce type. On se connait à peine ! » </li></ul><...
<ul><ul><li>Pauvre Brian ! </li></ul></ul>
Comment Brian peut-il s’en sortir ? <ul><li>Il a besoin d’une architecture  de la persuasion </li></ul><ul><li>Pour amener...
Comment Brian peut-il s’en sortir ? <ul><li>Brian ferait bien de lire  Call to Action </li></ul>
Il apprendrait comment on doit s’y prendre pour  se mettre à l’écoute de son audience afin de gagner sa confiance
Il apprendrait à répondre aux questions que se pose Jessica,  À utiliser les mots-clés  qu’elle désire entendre
Ainsi, petit à petit Il arriverait à ses fins …
Sans devoir compter sur un malentendu…
L’état d’esprit du lecteur / client <ul><li>Vous souhaitez influencer votre lecteur </li></ul><ul><li>Au départ, il a autr...
Règle numéro 1 :  Do not speak your language
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Donotspeakyourlanguage

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Pour bien écrire, il ne faut pas parler son propre langage, mais celui de l'autre.
Illustration en forme d'histoire d'amour.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Donotspeakyourlanguage

  1. 1. <ul><li>Il était une fois…. </li></ul><ul><li>Un samedi soir, chez des amis </li></ul>
  2. 2. Brian et Jessica dansent Ils se plaisent
  3. 3. Brian n’a jamais vu une fille aussi jolie. Aussitôt, il se met à rêver
  4. 4. Quant à Jessica, elle a des projets elle aussi, mais à plus court terme… Elle aimerait juste quitter cette soirée et aller s’amuser un peu avec le beau Brian…
  5. 5. Suspense… <ul><li>Quelle stratégie Brian devra-t-il </li></ul><ul><li>Suivre pour convaincre Jessica ? </li></ul>
  6. 6. La mauvaise solution… <ul><ul><li>« Jessica, ô mon amour. Toi et moi c’est pour la vie. Veux-tu m’épouser ? » </li></ul></ul>
  7. 7. Résultat probable <ul><ul><li>« T’est pas malade ? Non mais il est pas bien ce type. On se connait à peine ! » </li></ul></ul>
  8. 8. <ul><ul><li>Pauvre Brian ! </li></ul></ul>
  9. 9. Comment Brian peut-il s’en sortir ? <ul><li>Il a besoin d’une architecture de la persuasion </li></ul><ul><li>Pour amener Jessica, étape par étape , à partager ses rêves </li></ul>? ? ?
  10. 10. Comment Brian peut-il s’en sortir ? <ul><li>Brian ferait bien de lire Call to Action </li></ul>
  11. 11. Il apprendrait comment on doit s’y prendre pour se mettre à l’écoute de son audience afin de gagner sa confiance
  12. 12. Il apprendrait à répondre aux questions que se pose Jessica, À utiliser les mots-clés qu’elle désire entendre
  13. 13. Ainsi, petit à petit Il arriverait à ses fins …
  14. 14. Sans devoir compter sur un malentendu…
  15. 15. L’état d’esprit du lecteur / client <ul><li>Vous souhaitez influencer votre lecteur </li></ul><ul><li>Au départ, il a autre chose que vous en tête… forcément autre chose en tête. </li></ul><ul><li>Il faut donc partir de son état d’esprit, puis calculer les étapes nécessaires pour l’amener à comprendre, apprécier et choisir ce que vous souhaitez lui proposer </li></ul><ul><li>… d’où la règle numéro 1 </li></ul>
  16. 16. Règle numéro 1 : Do not speak your language

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