Your                                          Elevator                                          SpeechThe Elevator Speech ...
7th Floor              6th Floor              5th Floor   The Elevator Speech                             starts simple.  ...
Fred               1st Floor Describe Who You Are                Hello!          My name is Fred MillerThat may be all som...
2nd Floor Describe What You DoIm a Speaker, a Coach and an Author.          That’s what I do.     Hopefully, they want to ...
2nd Floor Describe Your Expertise       The Title of My Book is    “No Sweat Public Speaking!”  How to Develop, Practice a...
3rd Floor   Why They Hire Me      Business & Individuals Hire Me      Because They want to ImproveTheir Public Speaking & ...
4th Floor More, Why They Hire Me           They do This BecauseWe Perceive Really Good Speakers as Experts.          Perce...
5th Floor           More Information                    They Know:Speaking Opportunities are Business Opportunities.  Spea...
6th Floor   I Deliver        I Show Them How to    Develop, Practice and Delivera ‘Knock Your Socks Off!’ Presentation    ...
?                    7th Floor      Ask!                        ASK!"You probably dont know any company or person who   ne...
ASK!         "You probably dont know any company or                           Ask!          person who needs the kind of s...
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Your Elevator Speech is a Mini-Presentation

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The Elevator Speech is a Mini-Presentation.

Just as an Elevator goes up one floor at a time, the speech should be delivered “by the floor.”

At each stop, the verbal and/or nonverbal signal to look for is, “Tell me more.”

This is mine. Use it as a Template for yours.

Mor

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Your Elevator Speech is a Mini-Presentation

  1. 1. Your Elevator SpeechThe Elevator Speech is a Mini-Presentation.Just as an Elevator goes up one floor at a time, the speech should be delivered “by the floor.”At each stop, the verbal and/or nonverbal signal to look for is, “Tell me more.”Everyone doesn’t want to go to the Top Floor with you.Some don’t want to leave the lobby!There is no need to waste time and energy taking them all the way up.The Elevator Speech can be a good tool for Qualifying / DisQualifying prospects.
  2. 2. 7th Floor 6th Floor 5th Floor The Elevator Speech starts simple. As Interest and time 4th Floor permit, it is expanded. 3rd Floor 2nd Floor 1st Floor The Elevator Speech starts simple.As interest and time permit, it is expanded.Not everyone wants to go with you to the Top Floor and you don’t want to take everyone there.
  3. 3. Fred 1st Floor Describe Who You Are Hello! My name is Fred MillerThat may be all someone wants to know about you - Your Name.
  4. 4. 2nd Floor Describe What You DoIm a Speaker, a Coach and an Author. That’s what I do. Hopefully, they want to know: What I speak about. What I coach. What have I authored.
  5. 5. 2nd Floor Describe Your Expertise The Title of My Book is “No Sweat Public Speaking!” How to Develop, Practice and Deliver a‘Knock Your Socks Off’ Presentation with - No Sweat!
  6. 6. 3rd Floor Why They Hire Me Business & Individuals Hire Me Because They want to ImproveTheir Public Speaking & Presentation Skills. I prefer the words Hire Me rather than “I work with people who. . . “I help people. . .Hire Me lets them know I get Paid to do this. Hire Me can be an excellent Dis-Qualifier.
  7. 7. 4th Floor More, Why They Hire Me They do This BecauseWe Perceive Really Good Speakers as Experts. Perception is Reality, and We Like to Work with Experts. They agree with this statement because it makes sense, doesn’t it?
  8. 8. 5th Floor More Information They Know:Speaking Opportunities are Business Opportunities. Speaking Opportunities are Career Opportunities.Speaking Opportunities are Leadership Opportunities. I could follow this up with,“Are youTaking and Making Speaking Opportunities? That could continue the conversation. This is an Elevator Speech, not a sales presentation. If this leads to a meeting and a conversation, I’ll ask it at that time.
  9. 9. 6th Floor I Deliver I Show Them How to Develop, Practice and Delivera ‘Knock Your Socks Off!’ Presentation with No Sweat!The “No Sweat” part of my Branding.
  10. 10. ? 7th Floor Ask! ASK!"You probably dont know any company or person who needs the kind of services I provide - Do You?”Asking the question this way will catch them a bit off guard and usually get them thinking. Their answer could be a prospect.
  11. 11. ASK! "You probably dont know any company or Ask! person who needs the kind of services I If "Yes" provide - Do You? Ask, "Whats the next step? 7th Floor I show them how to Develop, Practice and Deliver "Know Your Socks Off!" Presentations with No Sweat! More 6th Information Describe Floor What They know: I do for them Speaking Opportunities are Business Opportunities. More Speaking Opportunities Why the hire me are Career Opportunities. More 5th Information Floor They want to do this because we perceive really good speakers as EXPERTS! More Perception is reality, and we like to work with Why the hire me EXPERTS! - Correct? More 4th Information Floor People Hire Me because they want to improve their Public Speaking and Presentation Skills. 3rdFloor What I Deliver! The title of my book is, "No Sweat Public Speaking!" Expertise Experience Describe 2nd What Floor The You Do Elevator Speech starts simple. Hello! As Interest and time permit, My name is Fred Miller. it is expanded. Im a Speaker, a Coach and an Author. Describe 1st Who Floor You AreThis is an Infographic of the Elevator Speech. Take the previous slides and wording and put it into your world. Build your Elevator Speech Floor by Floor! For More Information Fred E. Miller Fred@NoSweatPublicSpeaking.com www.NoSweatPublicSpeaking.com

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