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LEAN
UX
Getting out of the deliverables business
Applying lean to User eXperience
Frederik Vannieuwenhuyse
@vfrederik
http...
Agile Tour Brussels 2015
Agile Tour Brussels 2015
Agile Tour Brussels 2015
The Lean Series
http://www.helloerik.com/wp-content/uploads/zen-diagram.jpg
http://www.stefangolling.de/wp-content/uploads/2014/07/BDUF_vs_MVP-1170x716.png
http://erply.com/case-study-how-you-can-copy-nordstroms-secrets-to-massive-retail-success/
https://www.shopify.com/blog/15...
@vfrederik
@vfrederik
• Given: a problem statement
• Steps:
1. Who is the user?
2. State the desired outcome (and validation)
3. Define a feature...
THINK: problem statement
Exam
ple
• Our hotel website / mobile app was designed to
rent hotel rooms to travellers. We offe...
THINK: hypotheses
We believe that adding hotel room images on the
booking page
for Mary (= a site visitor)
will achieve mo...
THINK: hypotheses
We believe that adding hotel room images on the
booking page
for Mary (= a site visitor)
will achieve mo...
THINK: hypotheses
We believe that [FEATURE]
for [PERSONAS]
will achieve [OUTCOME]
validated by [MEASUREMENTS / FEEDBACK].
STEP 1 Who is the user?
GOAL Understand your customer, the end-user.
TOOLS Your brain; team work; proto-persona
1. List po...
THINK: proto-personas
http://www.anthonycreyes.com/wp-content/uploads/2014/10/Persona.jpeg
STEP 2 What’s the objective (outcome)? How do we
measure its success?
GOAL Define an objective (outcome) to improve your
pr...
STEP 3 What's the feature?
GOAL Define a feature (solution, functionality, etc) that
will serve the user’s need (and meet t...
STEP 4 Formulate the hypothesis!
GOAL Express all the assumptions made into a
testable form.
TOOLS Your brain; team work; ...
THINK: hypotheses
We believe that [FEATURE]
for [PERSONAS]
will achieve [OUTCOME]
validated by [MEASUREMENTS / FEEDBACK].
http://i.ytimg.com/vi/a-J_SwmMJyo/maxresdefault.jpg
Steve Blank
“Documents
don’t solve
customer’s
problems.”
(and working software)
“Good products do.”
“Don’t design
(don’t build) stuff
people don’t use”
LEAN
UX
Applying Lean Principles to Improve
User Experience
Book by Jeff Gothelf and Josh Seiden
http://www.leanuxbook.com...
Agile Tour Brussels 2015 : Lean UX workshop
Agile Tour Brussels 2015 : Lean UX workshop
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Agile Tour Brussels 2015 : Lean UX workshop

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Agile Tour Brussels 2015: Lean UX workshop - resource: Lean UX book by Jeff Gothelf and Lean Startup by Eric Ries

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Agile Tour Brussels 2015 : Lean UX workshop

  1. 1. LEAN UX Getting out of the deliverables business Applying lean to User eXperience Frederik Vannieuwenhuyse @vfrederik http://value-first.be
  2. 2. Agile Tour Brussels 2015
  3. 3. Agile Tour Brussels 2015
  4. 4. Agile Tour Brussels 2015
  5. 5. The Lean Series
  6. 6. http://www.helloerik.com/wp-content/uploads/zen-diagram.jpg
  7. 7. http://www.stefangolling.de/wp-content/uploads/2014/07/BDUF_vs_MVP-1170x716.png
  8. 8. http://erply.com/case-study-how-you-can-copy-nordstroms-secrets-to-massive-retail-success/ https://www.shopify.com/blog/15517012-how-nordstrom-made-its-brand-synonymous-with-customer-service-and-how-you-can-too LEAN UX https://www.youtube.com/watch?v=szr0ezLyQHY
  9. 9. @vfrederik
  10. 10. @vfrederik
  11. 11. • Given: a problem statement • Steps: 1. Who is the user? 2. State the desired outcome (and validation) 3. Define a feature 4. Write the hypothesis LEAN UX workshop
  12. 12. THINK: problem statement Exam ple • Our hotel website / mobile app was designed to rent hotel rooms to travellers. We offer the lowest room price possible. • We have observed that only 1% of the total number of visitors booked a hotel room the last 3 months. • How might we improve our website / mobile app so that our hotel website / mobile apps becomes attractive and 10% more visitors are converted to booking a hotel room?
  13. 13. THINK: hypotheses We believe that adding hotel room images on the booking page for Mary (= a site visitor) will achieve more customer conversions validated by a 10% increase in customers who booking a hotel room. Exam ple
  14. 14. THINK: hypotheses We believe that adding hotel room images on the booking page for Mary (= a site visitor) will achieve more customer conversions validated by a 10% increase in customers who booking a hotel room. Exam ple Feature Personas O utcom e M easurem ent
  15. 15. THINK: hypotheses We believe that [FEATURE] for [PERSONAS] will achieve [OUTCOME] validated by [MEASUREMENTS / FEEDBACK].
  16. 16. STEP 1 Who is the user? GOAL Understand your customer, the end-user. TOOLS Your brain; team work; proto-persona 1. List possible users. Pick 1 user. 2. Create a proto (ad hoc) persona: 1. a name 2. demographics 3. behaviours 4. user needs
  17. 17. THINK: proto-personas http://www.anthonycreyes.com/wp-content/uploads/2014/10/Persona.jpeg
  18. 18. STEP 2 What’s the objective (outcome)? How do we measure its success? GOAL Define an objective (outcome) to improve your product or service and its User eXperience. TOOLS Your brain; team work; notes (stickies); dot voting 1. List a number of possible improvements for your product or service. Think about outcomes (objectives) NOT features (solutions). 2. Prioritise. Pick 1 objective. 3. Define a metric to measure the success of the objective.
  19. 19. STEP 3 What's the feature? GOAL Define a feature (solution, functionality, etc) that will serve the user’s need (and meet the objective set) TOOLS Your brain; team work; notes (stickies); dot voting 1. List possible features 2. Prioritise. Pick 1 feature
  20. 20. STEP 4 Formulate the hypothesis! GOAL Express all the assumptions made into a testable form. TOOLS Your brain; team work; hypothesis statement Combine the persona, objective, metric and feature into a hypothesis statement.
  21. 21. THINK: hypotheses We believe that [FEATURE] for [PERSONAS] will achieve [OUTCOME] validated by [MEASUREMENTS / FEEDBACK].
  22. 22. http://i.ytimg.com/vi/a-J_SwmMJyo/maxresdefault.jpg Steve Blank
  23. 23. “Documents don’t solve customer’s problems.” (and working software) “Good products do.”
  24. 24. “Don’t design (don’t build) stuff people don’t use”
  25. 25. LEAN UX Applying Lean Principles to Improve User Experience Book by Jeff Gothelf and Josh Seiden http://www.leanuxbook.com Concepts and techniques about Lean UX are attributed to the authors of this book.

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