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Agile by example 2015: Lean UX workshop - Cross-functional product design

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Slides of Dojo: Lean UX: Cross-functional product design

Lean UX combines agile collaboration, lean startup principles and design thinking and applies this all to the "upstream" product discovery work.

By the book of Jeff Gothelf: http://www.jeffgothelf.com/blog/lean-ux-book
References are mentioned on the slides.
This presentation contains a few slides by @jrhuerta

Contents of the slides:
- Intro: traditional upfront design vs. lean approach
- Build-Measure-Learn cycle (Think-Make-Check)
- Example case “hotel room booking”

THINK
1. List business assumptions and user assumptions (Who is the user?)
2. State the desired outcome(s)
3. Define a feature
4. Write hypothesis
5. Create an experiment

MAKE: experiments
Collaborative sketching
Prototyping

CHECK: collaborative research & discovery

Lean UX cycle and agile: staggered sprints vs true collaboration sprints
Backlog: experiment story and UX debt

http://2015.agilebyexample.com/speaker/frederik-vannieuwenhuyse/

By the book of Jeff Gothelf: http://www.jeffgothelf.com/blog/lean-ux-book
References are mentioned on the slides.
This presentation contains a few slides by @jrhuerta

If you want to get in contact with me contact me on Twitter: @vfrederik

Agile by example 2015: Lean UX workshop - Cross-functional product design

  1. 1. LEAN UX Cross-functional product design Frederik Vannieuwenhuyse @vfrederik https://technology1unplugged.wordpress.com/
  2. 2. Lean UX book: http://www.leanuxbook.com LEAN UX Applying Lean Principles to Improve User Experience Book by Jeff Gothelf and Josh Seiden Go to http://www.leanuxbook.com and buy the book! Materials about Lean UX in this slide- deck are attributed to the authors of this book.
  3. 3. The Lean Series
  4. 4. Lean UX book: http://www.leanuxbook.com “Documents don’t solve customer’s problems.” (and working software) “Good products do.”
  5. 5. “Don’t design (don’t build) stuff people don’t use”
  6. 6. Lean UX book: http://www.leanuxbook.com http://www.lwk.dk/MugMouse/Mugmluse_content.html
  7. 7. Lean UX book: http://www.leanuxbook.com
  8. 8. Lean UX book: http://www.leanuxbook.com
  9. 9. Lean UX book: http://www.leanuxbook.comhttp://www.stefangolling.de/wp-content/uploads/2014/07/BDUF_vs_MVP-1170x716.png
  10. 10. Lean UX book: http://www.leanuxbook.com http://erply.com/case-study-how-you-can-copy-nordstroms-secrets-to-massive-retail-success/ https://www.shopify.com/blog/15517012-how-nordstrom-made-its-brand-synonymous-with-customer-service-and-how-you-can-too LEAN UX https://www.youtube.com/watch?v=szr0ezLyQHY
  11. 11. @vfrederik
  12. 12. Lean UX book: http://www.leanuxbook.com • a mindset • a process change for UI, UX, VD • a way of thinking about managing software LEAN UX
  13. 13. Lean UX book: http://www.leanuxbook.com • apply lean principles to improve User eXperience • how to best meet customer and business needs • expose product risk early • progress more quickly, more efficiently • build valuable products and service LEAN UX goals
  14. 14. Lean UX book: http://www.leanuxbook.com • Given: a problem statement • Workshop goal: 1. Who is the user? 2. State the desired outcome(s) 3. Define a feature 4. Write hypothesis 5. Create an experiment LEAN UX workshop
  15. 15. Lean UX book: http://www.leanuxbook.com LEAN UX workshop Select a problem statement!
  16. 16. @vfrederik
  17. 17. Lean UX book: http://www.leanuxbook.com LEAN UX • cross-functional teams having shared understanding • validated hypotheses • solve the right problem • externalise / visualise ideas early and often • small tests and measure outcome • continuous learning, continuous end-user feedback principles
  18. 18. Lean UX book: http://www.leanuxbook.com • [Our service/product] was designed to achieve [goals]. • We have observed that the service/product isn’t meeting [these goals], which is causing [this adverse effect] to our business. • How might we improve [service/product] so that our customers are more successful based on [these measurable criteria]? Thinking by Yamini Ahluwalia from the Noun Project THINK: problem statement
  19. 19. Lean UX book: http://www.leanuxbook.com THINK: problem statement Exam ple • Our hotel website / mobile app was designed to rent hotel rooms to travellers. We offer the lowest room price possible. • We have observed that only 1% of the total number of visitors booked a hotel room the last 3 months. • How might we improve our website / mobile app so that 10% more visitors are converted to booking a hotel room?
  20. 20. Lean UX book: http://www.leanuxbook.com • Business assumptions • Our main value proposition: cheap hotel room prices • Our customer will find us online via search engines or advertisements • User assumptions • Everyone books hotel rooms online • The hotel website targets people going on holidays • The hotel website should be simple to use • The most important feature is the “1 click booking” THINK: assumptions Exam ple
  21. 21. Lean UX book: http://www.leanuxbook.com LEAN UX workshop Study your problem statement & List assumptions
  22. 22. Lean UX book: http://www.leanuxbook.com THINK: outcome Exam ple • Who is the user? • Leisure travellers • Business travellers • Desired outcome • 10% more leisure visitors are converted to booking a hotel room • 5% more business visitors are converted to booking a hotel room
  23. 23. Lean UX book: http://www.leanuxbook.com THINK: proto-personas http://www.anthonycreyes.com/wp-content/uploads/2014/10/Persona.jpeg
  24. 24. Lean UX book: http://www.leanuxbook.com • Given: a problem statement • Workshop goal: 1. Who is the user? 2. State the desired outcome(s) 3. Define a feature 4. Write hypothesis 5. Create an experiment LEAN UX workshop
  25. 25. Lean UX book: http://www.leanuxbook.com THINK: hypotheses We believe that [FEATURE] for [PERSONAS] will achieve [OUTCOME] validated by [MEASUREMENTS / FEEDBACK].
  26. 26. Lean UX book: http://www.leanuxbook.com THINK: hypotheses We believe that adding hotel room images on the booking page for Mary (= a site visitor) will achieve more customer conversions validated by a 10% increase in customers who review hotel images who next proceed to book within 48 hours. Exam ple
  27. 27. Lean UX book: http://www.leanuxbook.com THINK: hypotheses We believe that increasing the number and the size of the hotel images on the booking page for Mary (= a site visitor) will achieve more customer conversions validated by a 10% increase in customers who review hotel images who next proceed to book within 48 hours. Exam ple Feature Personas O utcom e M easurem ent
  28. 28. Lean UX book: http://www.leanuxbook.com • Given: a problem statement • Workshop goal: 1. Who is the user? 2. State the desired outcome(s) 3. Define a feature 4. Write hypothesis 5. Create an experiment LEAN UX workshop
  29. 29. Lean UX book: http://www.leanuxbook.com • Given: a problem statement • Workshop goal: 1. Who is the user? 2. State the desired outcome(s) 3. Define a feature 4. Write hypothesis 5. Create an experiment LEAN UX workshop
  30. 30. Lean UX book: http://www.leanuxbook.com THINK: hypotheses We believe that [FEATURE] for [PERSONAS] will achieve [OUTCOME] validated by [MEASUREMENTS / FEEDBACK].
  31. 31. Lean UX book: http://www.leanuxbook.com MAKE: collaborative design palette by Nathan Driskell from the Noun Project • whole team • collaborative sketching • democratic design • sketch solution of a hypothesis • design studio / design charrette http://1.bp.blogspot.com/-x5B2mm553d4/TrB_TPnWHQI/AAAAAAAAQaA/g1hrWdUu0Ik/s1600/Screen+Shot+2011-11-01+at+4.22.00+PM.png
  32. 32. MAKE: collaborative sketching
  33. 33. Lean UX book: http://www.leanuxbook.com MAKE: MVP • An MVP is not a minimal product, it is a strategy and process directed toward making and selling a product to customers. • It is an iterative process of idea generation, prototyping, presentation, data collection, analysis and learning. • One seeks to minimise the total time spent on an iteration. The process is iterated until a desirable product/ market fit is obtained, or until the product is deemed to be non-viable. https://en.wikipedia.org/wiki/Minimum_viable_product Hammer by Nathan Driskell from the Noun Project
  34. 34. Lean UX book: http://www.leanuxbook.com MAKE: experiments • prototypes • Lo-Fi • Hi-Fi • non-prototypes • landing page • fake door • concierge (Wizard of Oz)
  35. 35. Lean UX book: http://www.leanuxbook.com • Given: a problem statement • Workshop goal: 1. Who is the user? 2. State the desired outcome(s) 3. Define a feature 4. Write hypothesis 5. Create an experiment LEAN UX workshop
  36. 36. Lean UX book: http://www.leanuxbook.com MAKE: experiments Paper prototyping example: https://youtu.be/DZIVzkQZ_PQ
  37. 37. Lean UX book: http://www.leanuxbook.com • “continuous” discovery • “test everything” policy • weekly user tests • interviews (in pairs), show and tell • whole team • discover “latent” needs (underlying pain-points) CHECK: collaborative research & discovery
  38. 38. Lean UX book: http://www.leanuxbook.comhttp://i.ytimg.com/vi/a-J_SwmMJyo/maxresdefault.jpg CHECK: collaborative research & discovery Steve Blank
  39. 39. Staggered sprints Slide by @jrhuerta http://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slides
  40. 40. Slide by @jrhuerta http://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slides Sprints
  41. 41. Lean UX book: http://www.leanuxbook.com Build - Measure - Learn Slide by @jrhuerta http://www.slideshare.net/jrhuerta/leanux-fihos-workshop-slides
  42. 42. Lean UX book: http://www.leanuxbook.com Experiment story UX debt Backlog @romanpichler
  43. 43. Lean UX book: http://www.leanuxbook.com • Lean UX process, goals and principles • Differences with traditional UX processes • THINK: problem statements and assumptions • THINK: proto-personas • THINK: output, outcomes and impact • THINK: hypotheses • MAKE: collaborative design, sketching • MAKE: experiments, prototypes, styleguides • CHECK: collaborative discovery, user tests, interviewing • CHECK: process research feedback • Agile (Scrum) and Lean UX • Lean product management • Experiment Kanban • Dimensional planning • Organisational change LEAN UX full day workshop
  44. 44. Lean UX book: http://www.leanuxbook.com Experiment Kanban Backlog 4 Build 2 Measure 1 Learn 2 Hypotheses Unvalidated assumptions Options @Okaloa
  45. 45. Lean UX book: http://www.leanuxbook.com # dimensions https://upload.wikimedia.org/wikipedia/commons/6/64/DirtRoadByAmiltonReis.jpg http://milaspage.com/wp-content/uploads/2011/08/cobblestone-road-old-montreal.jpg ttp://www.site-kconstructionzone.com/wp-content/uploads/2010/04/LAMS10-1024x768.jpg http://www.autoguide.com/auto-news/wp-content/uploads/2012/07/autobahn.jpg
  46. 46. LEAN UX Cross-functional product design Frederik Vannieuwenhuyse @vfrederik https://technology1unplugged.wordpress.com/ TH E EN D

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