L'Oréal Profissionnel selected the best Portuguese blogger's for a blogger's battle. The readers of the blogs like Pipoca mais Doce, Stylista – Maria Guedes, Carmo Avant Chanel, Style it Up, Stilleto Effect and Pure Lovers, sent their pictures to be chosen for a change of look.
Each blogger chose an adventurous reader to make it a total transformation. The bloggers, with the direct help of professionals, chose a new haircut, color and makeup.
At the end of the whole transformation, photographs were exposed on the Facebook page of L'Oréal Profissionnel, Portugal