e.g. Swimming Linking Linking Reading Reading Reading
In this workshop we willthink of books as cities.
Books CitiesBook projects as urban projectsBook sequences as travel routesBook development as urbanization processesBook economics as urban economicsBook reading as urban experiencesBook problems as urban problems...
Books CitiesOur hypothesis is that working in the citiesspace will give us ideas in the book’s space.This is what you will do in this workshop.
WikipediaA huge collection of authors (architects) writes formattedtexts (paths) and makes links between them (connectedpaths). The resulting city grows organically anddemonstrates a modern form of book-urbanization.Its growth is semi-planned as some patterns and editorialrules are imposed to maintain regular structures throughoutthe development of the project.
Chris Harrison, 2007. Onerepresentation of Wikipedia
Wikipedia is the !rst apparentlysustainable megabook.It attracts constantly new constructions.It su"ers from the same problems as bigcities (vandalism, orientation and signagesystems, cleaning, etc.)
Many others have fails (Geocities, etc.)It is crucial to understand wellthe rules of successful social growth.
Warming up.What kind of book modelscorrespond to thesecities pictures?
Shopping spaces(1) A company hires professional builders to construct ashopping district. Entrance is free but visitors will beencouraged to buy other goods or services from thecompany. Alternatively, (2) a company gets specialized indesigning/building shopping districts and sells shoppingspaces to companies of type 1.This is the business model of- brochures (1)- catalogues (2).Shopping districts > Catalogues, Brochures
Advertising spacesLike the shopping area, entrance is cheap and somespaces are rented for advertising. What counts is attractingvisitors.This is the business model of many magazines, newspapersand websites. Time square, Shinjuku > magazine
Sponsored spacesA sponsor/the state gives money to an architect and abuilding company to produce a space with specialsponsored content/services. It does this essentially to getrecognition in a chosen area.This is the business model of sponsored books. Campus, Museum, Gardens > sponsored books
Model: Co-created settlementsIn Favelas, inhabitants co-create their own services andinfrastructures.This is the model of plateforms facilitating the co-creationof content. The role of authors and readers tend tomerge.Organic self-organized settlement, Favelas, Mutualized urban systems > Co-created content (print and digital)
Model 7: Science-!ction citiesScience-!ction provides many interesting city models.(cities than can change shapes, cities controlled bycomputers, etc.). Can they give us idea for new modelsfor books ? - Dark City, Matrix, Minority report - Book-machine
Time to work.Let’s imagine we are incharge of the greatcountry of book-cities.
5 Ministries to set thefoundation for a newperiod of development.
Ministry of PostMission: How to create a universal addresssystem that can designate precisely anycontent in any book-city.Deliverable : A concrete solution working forall the book-cities of our country.
Ministry of TourismMission: How to encourage visitors to cometo the book-cities of our country withattractive o"ers (organized tours,subscriptions), well-designed material(brochures, postcards)Deliverable: Ex. of actions and campaigns
Ministry of CommerceMission: How to create economicallysustainable book-cities in whichcommercial actors may want to settleand invest.Deliverable: Innovative business models
Ministry of PopulationMission: How to encourage readers to settlein book-cities and engage collectively intheir development (private/public spaces,co-construction, platforms).Deliverable: Concrete solutions and o"ers
Ministry of Connectivity andCirculationMission: How to create new kinds ofconnectivity inside and in betweenour book-cities. How to optimisecirculation of resources and information.Deliverable: Connectivity & circulation maps.
Process:• 30’ brainstorm• 5’ minutes presentation per ministry• debate