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Building a personal brand in the developer community - Codementor Office Hours - 2015-01-29

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Do you think personal branding is not for you? Why should you care about your own brand? After all, it’s not like you are an actor or the lead singer for a rock band. In fact, it’s never been more important for you to think about yourself as a brand. Doing so will provide rocket fuel for your career as a developer. You’ll find better jobs or become the “go-to guy” in certain situations; you’ll become known for your expertise and leadership; people will seek your advice and point of view; you’ll get paid better to speak, write, or consult. As a developer, there are many tools you can use to scale, and this office hours will help you understand how to get visibility, make a real impact, and achieve your goal with a lot of time for Q&A. No need to be a marketing expert or a personal branding guru: be yourself, and get your dream job or get to the next level of your career.

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Building a personal brand in the developer community - Codementor Office Hours - 2015-01-29

  1. 1. Building  a  Personal  Brand   in  the  Developer  Community   Frédéric Harper @fharper http://outofcomfortzone.net Head of Developer Relations @ Mashape Codementor Office Hours – 2015-01-29 CreativeCommons:https://flic.kr/p/a8eh5S
  2. 2. Creative Commons: https://flic.kr/p/8VkstM can you recognize this brand?
  3. 3. Creative Commons: https://flic.kr/p/8Vksmp and this one?
  4. 4. what
  5. 5. Creative Commons: https://flic.kr/p/2Twfq4 the goal is the same
  6. 6. Paul Irish, Google Chrome advocate personal branding [Personal branding is] the art of consistently presenting, online and offline, the essence of how you stand out from the crowd.
  7. 7. CreativeCommons:https://flic.kr/p/9sboqk it’s about you
  8. 8. Creative Commons: https://flic.kr/p/6HmVg2 who you are
  9. 9. Creative Commons: https://flic.kr/p/8G8D4n who you wants to be
  10. 10. Creative Commons: https://flic.kr/p/4Y8VkW how you wants to be seen
  11. 11. CreativeCommons:https://flic.kr/p/97oiDM what you know
  12. 12. Creative Commons: https://flic.kr/p/7YfeWc what you are doing
  13. 13. Creative Commons: https://flic.kr/p/bvUGnP what you did
  14. 14. Creative Commons: https://flic.kr/p/7yh8gF your tribe
  15. 15. CreativeCommons:http://j.mp/1a9QDlh what you like
  16. 16. CreativeCommons:https://flic.kr/p/4nbnn it‘s about everything that defines you
  17. 17. why
  18. 18. Creative Commons: https://flic.kr/p/9CG51N is personal branding important?
  19. 19. Creative Commons: https://flic.kr/p/529HMU it’s critical
  20. 20. CreativeCommons:https://flic.kr/p/d2Q2uE it‘s not about being that rock star
  21. 21. Creative Commons: https://flic.kr/p/9Ah3H9 it‘s for everyone
  22. 22. Copyright: http://j.mp/K9zVby a personal story
  23. 23. Creative Commons: https://flic.kr/p/cXA5Yd you aren’t indispensable
  24. 24. Creative Commons: https://flic.kr/p/cDnJzy new opportunities ahead
  25. 25. Creative Commons: https://flic.kr/p/chEwR9 better paycheck
  26. 26. Creative Commons: https://flic.kr/p/br2yMv recognition
  27. 27. CreativeCommons:https://flic.kr/p/4ktyuQ you deserve to be successful
  28. 28. Creative Commons: https://flic.kr/p/bqqS2T my precious…
  29. 29. how
  30. 30. CreativeCommons:https://flic.kr/p/bAejoy define your goal
  31. 31. Creative Commons: http://j.mp/1aa5CeM define your brand
  32. 32. Creative Commons: https://flic.kr/p/6eJWgJ who are you
  33. 33. CreativeCommons:https://flic.kr/p/bkuABm who do you want to be
  34. 34. CreativeCommons:https://flic.kr/p/fVB3bh be authentic
  35. 35. Creative Commons:http://j.mp/1bvRpN4 how do you want people to define you
  36. 36. HOW
  37. 37. CreativeCommons:https://flic.kr/p/67dukT do epic shit
  38. 38. Creative Commons: https://flic.kr/p/5YXfLv do what you love
  39. 39. Creative Commons: https://flic.kr/p/9qU5xA make it art
  40. 40. CreativeCommons:https://flic.kr/p/4Z39YK make your own rules
  41. 41. Creative Commons: https://flic.kr/p/6n9cBB the secret ingredient
  42. 42. Creative Commons: https://flic.kr/p/9id7Gd get visibility
  43. 43. Creative Commons: https://flic.kr/p/7twZcy if you aren’t on Google…
  44. 44. CreativeCommons:https://flic.kr/p/99DJfD start a blog
  45. 45. Creative Commons: https://flic.kr/p/e5wZ3t be on social media
  46. 46. Creative Commons: https://flic.kr/p/8VzMNM speak at conferences
  47. 47. Creative Commons: https://flic.kr/p/6mhub5 start an user group
  48. 48. Copyright: https://octodex.github.com/deckfailcat/ create something
  49. 49. help others
  50. 50. Creative Commons: https://flic.kr/p/4mJnLg write some doc or report bugs
  51. 51. show your design skills
  52. 52. Creative Commons: https://flic.kr/p/7nUfYp do a certification
  53. 53. Creative Commons: https://flic.kr/p/aaYT6y get industry recognition
  54. 54. Creative Commons: https://flic.kr/p/sZiRe network, network, and network
  55. 55. when
  56. 56. CreativeCommons:https://flic.kr/p/88qwuz now is too late
  57. 57. Creative Commons: https://flic.kr/p/deW3Bg you can start with your actual job
  58. 58. CreativeCommons:https://flic.kr/p/69KN3C you are the expert
  59. 59. CreativeCommons:https://flic.kr/p/4hzCCZ leave your mark on everything you do
  60. 60. Creative Commons: https://flic.kr/p/8Z1Cxm we scratched the surface
  61. 61. Frédéric Harper fharper@oocz.net @fharper http://outofcomfortzone.net http://j.mp/personalbrandingbook

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