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Do you think personal branding is not for you? Why should you care about your own brand? After all, it’s not like you are an actor or the lead singer for a rock band. In fact, it’s never been more important for you to think about yourself as a brand. Doing so will provide rocket fuel for your career as a developer. You’ll find better jobs or become the “go-to guy” in certain situations; you’ll become known for your expertise and leadership; people will seek your advice and point of view; you’ll get paid better to speak, write, or consult. As a developer, there are many tools you can use to scale, and this office hours will help you understand how to get visibility, make a real impact, and achieve your goal with a lot of time for Q&A. No need to be a marketing expert or a personal branding guru: be yourself, and get your dream job or get to the next level of your career.