42 Digital Predictions for 2010 – 2019 By Freddie McMahon This is a collection of digital predictions covering the next ten years. The threads of all these predictions are already underway.
Mobile devices will become the dominant touchpoint for personalised intelligence services impacting everything. 1.
Mobile point-of-presence will become a major orchestrator for personalised services and contextual in-flight ads. 2.
Infomercials make a come back when applied to the new ad inventory generated by mobile point-of-presence applications such as mapping. 3.
Business processes will be extended into the mobile as mobility productivity comes to the fore. 4.
Mobile point-of-presence and Digital Dialogue moves the Minority Report vision mainstream, with the exception of iris recognition. 5.
Consumer robots will be found in every digital home, with each type designed to perform a needed function. Digital dialogue with the ‘pet named’ robot via mobile phone will enable tasks to be undertaken remotely. 6.
Consumer robots will be common place for health, household chores security patrols, looking after the pets and taking in parcels from Amazon. 7.
Web 4.0 Artificial Intelligence Complementing Humans will become mainstream with Web 5.0 Artificial Intelligence Surpassing Humans gaining traction within niche markets. 8.
Web 4.0 and Web 5.0 will be driven by a blend of black-box solutions where the algorithms are hidden and white-box solutions where the algorithms are transparent. 9.
Consumer Robots will be connected to mobile cloud services so that their intelligence continually evolves. 10.
Human Powered Artificial Intelligence (white-box) will create interactive knowledge on a large scale for access at all digital touchpoints, including consumer robots, leading to the acceleration of learning at the edge. 11.
The Wisdom of Elders will power Human Powered Artificial Intelligence to create large scale Knowledge Assets. 12.
Knowledge Assets will be monetised as working collateral. 13.
Avatars will be used everywhere as personal assistants using digital dialogue for interactive instructions, including being the preferred approach for conducting search and organising meetings. 14.
Search engine banner advertising revenues tariffs will considerably be lower as new types of ad inventory become more dominant. 15.
Empathy linked with traditional key performance indicators will become the way to measure customer experience and economic prosperity. 16.
Empathy will become a must have intangible measurement reported within annual reports for use by institutions and credit rating agencies. 17.
Return-on-Marketing will become a mainstream science covering all touchpoints, interactions, transactions, value and empathy. 18.
Return-on-Marketing will become a must have intangible measurement reported within annual reports for use by institutions and credit rating agencies. 19.
Marketing will fundamentally move from monologue to dialogue enabling customised solutions that will change sectors such as pharmaceuticals. 20.
Most Financial Services will have a Chief Marketing Officer and a Head of Research & Development in line with other industries to keep pace with demand-driven change. 21.
Optimising interactions across all touchpoints for socioeconomic value creation will become mainstream to determine Return on Capital Employed. 22.
Personalised design of physical products, especially clothing, will enable a shift towards mass customisation. 23.
Personalised design of financial products will create a shift towards re-intermediation away from comparison sites. 24.
Personal branding of ‘Me Inc’ will become dominant influencers within social networks; these ‘stars’ will attract agents to represent the socioeconomic interests. 25.
‘ Consumer’ cooperatives will emerge through self-forming networks of consumers as powerful demand-side influencers within the market. 26.
Digital dialogue in the form of voice or text will become the dominant form of content as interactions become streamlined and simplified for a time poor society. 27.
Influencer marketing will become main stream using ‘Me Inc’ and ‘Consumer’ networks. 28.
‘ Consumer’ cooperatives will use the power of their aggregated personal data to unlock new value with big brands. 29.
Intelligence driven design will change the human experience as personalised decision journeys become mainstream. 30.
Customer decision pathway flows, patterns and outcomes across all touchpoints will provide transparency of emergent nano market segments. 31.
Visualisation will become the preferred way to interact with multi-dimensional behavioural flows, patterns and outcomes across all touchpoints to understand nano market segmentation. 32.
Networked-centric organisations will become mainstream to keep pace with demand-driven change covering every touchpoint. 33.
Sense-Understand-Respond will become the mantra for network-centric organisations using visualisation more in keeping with Military Central Command or Trading Systems. 34.
Virtual team work around shared spaces for parallel working will become mainstream. 35.
Simulate to innovate using ‘shared spaces’ will become mainstream for adaptive organisations to dramatically reduce the time to value, whilst increasing higher levels of certainty. 36.
3D Internet fails to reach mainstream but instead becomes a niche market for specialised applications especially in education. 37.
Cloud Computing becomes mainstream as build your own applications through pick and mix of different software components and pay-as-you use charging changes the fundamentals of software economics. 38.
All major software investments will be approved through data driven simulations tested with the targeted customer to ensure return on investment. 39.
The ‘Power of Many’ is used to create new capabilities in areas ranging from unknown risks to co-innovation. 40.
Mobile will set the pace for innovation as the internet falls into second place for innovation. 41.
Each year between 2010 and 2019 will be considerably faster than the previous year meaning that artificial intelligence needs to complement ‘time poor’ human pressures. 42.
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