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WUD 2010 Paris : Applications mobiles

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Présentation de romain Landsberg et Martin Vialle (Backelite.com) sur les applications mobiles lors de la Journée Mondiale de l'Utilisabilité 2010 à Paris

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WUD 2010 Paris : Applications mobiles

  1. 1. 7 Rue de Bucarest 75008 PARIS Tel : + 33 1 73 00 28 20 Fax : +33 1 73 76 87 20 contact@backelite.com UTILISABILITE DES APPLICATIONS MOBILES Romain Landsberg, Directeur de Création Martin Vialle, Directeur Commercial
  2. 2. 7 Rue de Bucarest 75008 PARIS – Tel : + 33 1 73 00 28 20 - Fax : +33 1 73 76 87 20 – contact@backelite.com Introduction
  3. 3. 33 Backelite en quelques mots Société de services mobiles : conception et réalisation Sites internet mobiles Applications embarquées Editeur de logiciels BkRender : Solution d’adaptation de sites mobiles Agence conseil en stratégie mobile Définition de la stratégie mobile de nos clients Accompagnement technologique et ergonomique
  4. 4. 44 La conception d’une application mobile est complexe TECHNOLOGIE Quels mobiles ? Quels OS ? Quels efforts nécessaires ? FONCTIONNEL Quelle fonctionnalité première ? Quelles fonctionnalités différenciantes ? Quels bénéfices pour l’utilisateur ? DESIGN Simplicité = efficacité Le design pour expliquer Un design mobile Icônes Visuels Interfaces Taille d’écrans Resolution Tactiles Menus Storyboard 2 premières minutes Efficacité Récurrence Veille Usage Animation Terminaux Utilisateurs iOS Android Objective-C Bada QT Silverlight BlackBerry Code Web Mobile UTILISABILITE
  5. 5. 55 Conception mobile : quels objectifs ? Quels dispositifs ?
  6. 6. 7 Rue de Bucarest 75008 PARIS – Tel : + 33 1 73 00 28 20 - Fax : +33 1 73 76 87 20 – contact@backelite.com Retours d’expériences
  7. 7. 77 Nos premiers pas sur l’iPhone Premier pas sur l’iPhone en novembre 2008 1 benchmark : New-York Times Et peu d’interactions utilisateurs
  8. 8. 88 2ème application : pas de copier coller ! Mon application : ma une, ma ville ! Je deviens reporter mobile Un article puis d’autres articles, sans click
  9. 9. 99 Quels enseignements en tirer ? Succès des applications mobiles en terme d’audience : Le Monde : 15% de l’audience web totale Prise en compte des spécificités de chaque OS mobile : Une application Android n’est pas un « me-too » de l’iPhone WindowsPhone 7 apporte une vraie rupture Vos utilisateurs mobiles n’ont pas forcément de toutes les fonctionnalités Mais la question du contenu et de son format « mobile » reste en suspens…
  10. 10. 1010 Un format d’informations adapté à la mobilité FORMAT COURT 140 CARACTERES MOTS CLES ALERTES SUIVRE TEMPS REEL PUBLIER TENDANCES
  11. 11. 1111 Un format d’informations adapté à la mobilité
  12. 12. 1212 Et les tablettes ?
  13. 13. 13 Sommaire 13 Les tentatives ratées Ventes éditions iPad = 12% des ventes physiques Source : http://adage.com/mediaworks/article?article_id=146640
  14. 14. 1414 Les tentatives réussies Ventes éditions iPad = 30% des ventes physiques Source : http://adage.com/mediaworks/article?article_ id=146640
  15. 15. 1515 Ma tablette m’amène plus que du PDF Des contenus dynamiques dans l’article Un chargement progressif Mes anciens numéros
  16. 16. 1616 Ma tablette réinvente mon expérience « TV » Vidéos et articles en simultané Gestion de la TV en mode catch-up Vue cartographique de l’actualité
  17. 17. 1717 Ma tablette rend élégant mon contenu de type « flux » Mes contenus sont organisés et aérés Il y a un début et une fin Un autre usage de mes réseaux sociaux
  18. 18. 1818 Et demain ? Des interfaces scénarisées Un choix laissé à l’utilisateur dans la cinématique
  19. 19. 7 Rue de Bucarest 75008 PARIS Tel : + 33 1 73 00 28 20 Fax : +33 1 73 76 87 20 contact@backelite.com19 MERCI !

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