ADV420 Final Presentation: Toyota

627 views

Published on

Yu-Hsiang Chen
ADV420 Final Presentation: Toyota

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
627
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ADV420 Final Presentation: Toyota

  1. 1. Yu-Hsiang Chen
  2. 2.  Founded in 1937 World largest auto manufacturer “Reliable”, “Comfortable” and “Affordable”
  3. 3.  Hybrid technology Fuel Efficiency and Eco-Friendly Rebuild brand image Increase sales
  4. 4.  Social Media & Social Networking Sites Search Engine Marketing (SEM) & Search Engine Optimization (SEO) Tools
  5. 5. 624,000 “Likes”67,900 Followers14,000 in their Circle
  6. 6.  Online commercial or video Focus more on hybrid technology Interact with customers online
  7. 7.  Reach more customers and buyers directly Google Advertisement & Tools
  8. 8.  US Top 3 Online  Additional Contents Auto Retailer: Need: • eBay Motors • Banners • Autotrader.com • In-page advertisements • Cars.com • Links
  9. 9.  Increase 23.5% annual sales of hybrid car in the US • From around 200,000 units to 250,000 units. • Bring the sales number of Toyota Prius back to the year of 2007: A total of around 180,000 sales.
  10. 10.  Google: 50%  Social Media & Social Networking: ALL YEAR Other Sources: 50%  SEM & SEO: September-April  Other Websites: September-April ◦ The timelines are based on tax return season and vehicle purchasing for winter

×