Chunky Chicken Pot PiePresented by,Rohit C. D’Souza
   Rimma Kats is associate editor on Mobile Marketer, New York
 Fastfood giant KFC is running an interactive mobile advertising campaign that not only promotes its new Chunky Chicken P...
 KFCis running mobile banner and audio ads within Pandora’s iPhone app. Theads promote the company’s new meal, as well a...
 KFC’snew mobile ad campaign is a great way for the company to build a consumer-brand relationship. Consumers are consta...
And there’s more…
   12 day mobile advertising campaign   Generated 180,000 impressions & CTR of 1,150   Ran ‘buy-one-iTwist-get-one-free...
   a multichannel mobile program that included an    application sponsorship, banners and SMS advertising   The objectiv...
   campaign to promote its Hot Wings that included    in-application and mobile Web display    advertising, as well as cu...
Case Reference:http://www.mobilemarketer.com/cms/news/advertising/12390.html
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KFC Mobile Strategy

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KFC Mobile Strategy

  1. 1. Chunky Chicken Pot PiePresented by,Rohit C. D’Souza
  2. 2.  Rimma Kats is associate editor on Mobile Marketer, New York
  3. 3.  Fastfood giant KFC is running an interactive mobile advertising campaign that not only promotes its new Chunky Chicken Pot Pie, but entices consumers to engage with the product on a deeper level via a branded Pandora radio station. Pandora radio station ??? - http://www.pandora.com/restricted
  4. 4.  KFCis running mobile banner and audio ads within Pandora’s iPhone app. Theads promote the company’s new meal, as well as encourage consumers to launch the KFC Classic Radio. Consumers can find the nearest store location to try out the Chunky Pot Pies, as well as view the company’s other menu items and browse nutrition facts.
  5. 5.  KFC’snew mobile ad campaign is a great way for the company to build a consumer-brand relationship. Consumers are constantly on their mobile device and a mobile ad campaign is a great way to reach them while they are on the go. Additionally,offering a mobile incentive – in this case a radio station – helps engage the user on a deeper level.
  6. 6. And there’s more…
  7. 7.  12 day mobile advertising campaign Generated 180,000 impressions & CTR of 1,150 Ran ‘buy-one-iTwist-get-one-free’ ad campaign on eBuddy iPhone & Mobile apps to create awareness for the iTwist Read full article…
  8. 8.  a multichannel mobile program that included an application sponsorship, banners and SMS advertising The objective of the campaign was to drive awareness of KFC’s Doublicious sandwich among adults ages 18-49, while focusing in on adults 18-24Read full article…
  9. 9.  campaign to promote its Hot Wings that included in-application and mobile Web display advertising, as well as custom brand integration within a mobile game Read full article…
  10. 10. Case Reference:http://www.mobilemarketer.com/cms/news/advertising/12390.html

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